· Home Health Care
Marketing for home health care
Reach the families deciding on care, and the caregivers you need
We build a site that answers families' questions, keep each office's Google listing right, and run ads for both new clients and new caregivers.
Your plan in
Home Health Care in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a home health agency.
The person searching is usually an adult child, often from another city, trying to arrange care quickly after a fall, a hospital stay or a hard holiday visit. They want to know what you provide, whether you take Medicare, insurance or private pay, which towns you cover and how soon care can start. Discharge planners and case managers send referrals too, but they also check your reviews. Caregivers looking for work search the same name.
- home health care near me that accepts medicare
- in-home caregivers for elderly parents
- private duty nursing near me
- home care cost per hour
- companion care for seniors near me
- home health aide jobs near me
Examples of what people type. We research the real terms for your area before we build anything.
A page for every home health service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a home health agency.
- Skilled Nursing at Home
- Skilled Nursing at Home in Kansas City
- Skilled Nursing at Home in Overland Park
- Skilled Nursing at Home in Olathe
- and the rest of your towns
- Personal Care
- Personal Care in Kansas City
- Personal Care in Overland Park
- Personal Care in Olathe
- and the rest of your towns
- Companion Care
- Companion Care in Kansas City
- Companion Care in Overland Park
- Companion Care in Olathe
- and the rest of your towns
- Respite Care
- Respite Care in Kansas City
- Respite Care in Overland Park
- Respite Care in Olathe
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every home health agency site needs
Clear lines between medical and non-medical care
Explain which services are skilled home health ordered by a doctor and which are private-pay personal or companion care. Families mix these up constantly.
Service area by town
List every town and county your caregivers cover, with a page for each where it makes sense. Families search with their parent's town, not yours.
A careers section built for phones
Caregivers apply from their phones, often on a break. A short mobile application with clear pay and schedule details helps more of them finish.
A phone number a person answers
Families in a hurry call. Put the number at the top of every page and make sure someone answers it, including evenings, or that callbacks happen when promised.
Win the map, where most local choices get made.
Primary category to start from: Home health care service. Then the details below, kept current every month for $499 a month.
Each branch office gets its own profile
If you have branch offices, each staffed location gets its own profile, with a service area set around the towns that office covers.
Service area that matches your license
Set the service area to the counties you are licensed and staffed to serve, so you are not fielding calls from places you cannot help.
Answer family reviews with care
Families often review on a parent's behalf. Thank them sincerely and keep the reply general, with no details about the client's condition.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Home health and home care need two separate Google Ads efforts: one for families looking for care and one for caregivers looking for work, each with its own budget and conversions. Client campaigns target the towns you serve, including people in other states searching for care in those towns, and focus on calls. We add negative keywords so client ads do not pay for job searches, and the reverse.
Facebook and Instagram
Meta is often the strongest place to recruit caregivers, which matters as much as finding clients. Those job ads fall under Meta's employment Special Ad Category, so age and gender targeting are off and location options are limited. For clients, we reach adult children with ads about your care and your caregivers, never copy that guesses at a parent's diagnosis or health.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- Home Health or Home Care: Understanding the Difference
- What to Ask a Home Care Agency Before You Hire
- How Families Pay for In-Home Care
- Planning Care at Home After a Hospital Stay
- Signs a Parent May Need Help at Home
What people now ask AI assistants
- What is the difference between home health and home care?
- Does Medicare pay for in-home caregivers?
- How do I choose a home care agency for my mom?
Busy and slow seasons
Inquiries often climb after Thanksgiving and the December holidays, when families visit and see that a parent needs help. Hospital discharges drive referrals all year. Winter weather adds falls and short-term needs in colder states, while caregiver hiring tends to get harder around the holidays.
The mistake we see most
The common mistake is ignoring recruiting until the schedule has gaps, then turning away clients. Market for caregivers all year. On client pages, keep tracking off forms that collect a person's health details, since HIPAA can apply to agencies that bill Medicare or insurance.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for home health in your state.
Pick your state and the page fills in your towns.
We do both Medicare home health and private-pay home care. Should those be separate websites?
Usually one site with two clear sections works better, because families often start with one and end up needing the other. Each side gets its own service pages and town pages. A Growth Website at $2,000 one time handles that structure, with up to 60 pages and extra pages at $25 each.
Can you help us hire caregivers?
Yes. We build a careers page and a short application that works on a phone, and run Meta ads for open roles within the employment Special Ad Category rules. Meta Ads Management is $499 a month, your ad budget is paid straight to Meta, and the weekly report shows applications alongside client leads.
Do hospital discharge planners look at our website?
They often do, along with your Google reviews, before recommending you to a family. A page for referral partners that explains your services, the counties you cover, how to send a referral and how quickly you respond makes you easier to recommend. We keep that page accurate as your coverage changes.
Is it okay to run remarketing ads to people who visited our site?
It depends on the page. Google's rules limit personalized ads based on health, and pixels on pages about specific conditions or on intake forms can raise HIPAA questions. We keep remarketing to general pages like careers and the homepage, and leave sensitive pages out of tracking.
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Talk to us about your home health agency.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
