Texas · Central and Mountain time
Marketing for Texas businesses, from DFW to the Valley
Texas is several big markets and a long list of small towns, each with its own competition. We set up your site, listing and ads for the part you serve.
Find your plan in Texas
What it takes to get found in Texas.
In Texas, the metro you work in sets the rules. DFW, Houston, San Antonio and Austin are each huge markets of their own, and a business in one rarely competes with the others. Inside DFW, Plano, Frisco, McKinney and Arlington are separate searches, and Houston customers think in terms of Katy, The Woodlands, Sugar Land and Pearland. Away from the metros, towns like Tyler, Waco, Abilene, Midland and Amarillo serve whole regions, and distances are long enough that a service area needs real limits. A Growth Website can give each city you serve its own page, and Spanish pages reach the many Texans who search in Spanish.
Regions we write pages for: the Hill Country, the Rio Grande Valley, the Gulf Coast, East Texas, West Texas.
When demand moves.
Summer heat runs from late spring well into fall, and AC repair, pool service and pest control all peak with it. Spring brings hail across North Texas and the Panhandle, plus severe storms in Central Texas. Hurricane season matters along the Gulf Coast from Corpus Christi to Beaumont. Winter Texans fill the Rio Grande Valley from fall into spring, Friday night football rules the fall, and a rare hard freeze can bring a wave of burst pipes.
Businesses with a lot to gain in Texas.
Every one of our 171 industry plans works here. These six stand out.
Marketing a business in Texas.
El Paso keeps Mountain time
El Paso and Hudspeth County run on Mountain time, an hour behind the rest of Texas. If you serve El Paso from elsewhere, or El Paso and Las Cruces together, set hours and ad schedules for it.
Spanish is a business language here
In the Rio Grande Valley, San Antonio, El Paso and much of Houston and Dallas, many customers prefer to search, read and call in Spanish. Spanish pages, Spanish ads and someone who can answer the phone in Spanish make a real difference.
Run each metro as its own campaign
Lumping Texas metros into one campaign makes it hard to see what is working. Separate campaigns for DFW, Houston, Austin and San Antonio keep budgets, ads and reports clear.
We serve all of DFW. Do we need pages for every suburb?
For the ones you want work from, yes. Someone in Allen searches for an Allen plumber, and someone in Mansfield searches for Mansfield. The Growth Website at $2,000 includes up to 60 pages for every service in every city you serve, with extra pages at $25 each, so a DFW business can cover its real territory.
Is it worth having Spanish pages if our staff speaks Spanish?
Yes, because Spanish pages tell people before they call that they will be understood. We write real Spanish service pages rather than machine translations, set up Spanish Google Ads and Meta Ads, and make sure the call tracking shows which leads came from Spanish campaigns so you can see what they bring in.
We are in Lubbock. Do you work with West Texas businesses?
Yes. Lubbock, Midland, Odessa, Amarillo and San Angelo each draw customers from a long way around, and oil field activity can swing demand in the Permian Basin. We set your service area to the counties you really cover, build pages for the towns in them, and keep monthly services on a 30-day agreement so you can adjust.
Talk to us about your Texas business.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
