Pennsylvania · Eastern time
Pennsylvania marketing built around the towns you actually serve
Pennsylvania is two big cities, a ring of suburbs and a lot of small towns with long memories. We fit your marketing to the one you serve.
Find your plan in Pennsylvania
What it takes to get found in Pennsylvania.
Pennsylvania search depends on which end of the turnpike you are on. Around Philadelphia, customers search by township and town, in places like Doylestown, King of Prussia, Media and West Chester, and the Main Line acts like its own market. Pittsburgh is a city of neighborhoods and river towns where people know exactly which side of the river they live on. In between, the Lehigh Valley, Harrisburg, Lancaster, Reading, Scranton and Wilkes-Barre each draw from wide areas, and rural counties expect a business to cover a lot of road.
Regions we write pages for: the Lehigh Valley, the Poconos, Lancaster County, Central Pennsylvania, Western Pennsylvania.
When demand moves.
Winter brings snow, ice and frozen pipes across the state, with heavier lake-effect snow around Erie. Spring is the start of remodeling, landscaping and roofing season. Summer fills the Poconos, Presque Isle and Lancaster County with visitors, and fall brings foliage trips and pumpkin farms. The first day of rifle deer season empties offices and fills diners in much of rural Pennsylvania, and Steelers and Eagles Sundays shape weekend business.
Businesses with a lot to gain in Pennsylvania.
Every one of our 171 industry plans works here. These six stand out.
Marketing a business in Pennsylvania.
Use township names alongside mailing addresses
A home in Lower Merion may have an Ardmore or Bryn Mawr mailing address, and locals use both. Pages that mention the township and the town names people use match more of the ways customers search.
Spanish search in the eastern cities
Reading, Allentown, Hazleton, Lancaster city and North Philadelphia have large Spanish-speaking communities, many of them Puerto Rican and Dominican. Spanish pages and Spanish ads reach those customers directly.
Real photos over stock photos
In a small Pennsylvania town, people may recognize your truck, your shop and your crew. Using your own photos and plain language on the site and in ads shows them it is really you.
We serve the Philly suburbs and South Jersey. Can you cover both?
Yes. Plenty of Philadelphia area businesses work on both sides of the Delaware, and the site, listing and ads can reflect that. We build pages for the Pennsylvania townships and New Jersey towns you serve, and set up ad campaigns by state so the weekly report shows where calls come from.
What does it cost to run Google Ads and manage our Google listing together?
Google Ads Management and Google Business Profile Management are $499 a month each, and together they are $898 a month with the 10% combined discount. Your ad budget is separate and goes straight to Google with no markup. Both run on a 30-day agreement, and the weekly report shows calls, form fills and ad results.
We are a Pittsburgh contractor. How do you handle all the little boroughs and townships?
Allegheny County is a patchwork of boroughs and townships, and people search by the one they live in: Mt. Lebanon, Bethel Park, Ross or Monroeville. We build a page for each one you serve, written about real work there, and set your Google Business Profile service area to match. The Growth Website at $2,000 covers up to 60 such pages.
Talk to us about your Pennsylvania business.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
