Alaska · Alaska and Hawaii-Aleutian time
Marketing for Alaska businesses, on the road system and off it
We work with Alaska owners who serve Anchorage neighborhoods, Valley subdivisions, or towns you can only reach by plane, ferry or barge.
Find your plan in Alaska
What it takes to get found in Alaska.
Local search in Alaska works differently because the map does. Anchorage and the Mat-Su Valley behave like one market, and a plumber in Wasilla will happily drive to Eagle River. Fairbanks is its own world, and Juneau, Ketchikan and Sitka are not connected to the road system at all, so a service area there ends at the water. Then there are hub towns like Bethel and Nome that serve surrounding villages by air. Google's distance-based results still apply, but your customers may be hours away and searching days ahead of a trip to town. Clear service area pages and a listing that says exactly where you go carry extra weight here.
Regions we write pages for: Southcentral, the Mat-Su Valley, the Kenai Peninsula, the Interior, Southeast, the Bush.
When demand moves.
Summer is short and everything happens in it. Cruise ships and independent travelers arrive from mid-May into September, lodges and guides book solid, and contractors race to finish outside work before freeze-up. Spring breakup turns gravel roads to mud for a few weeks. Winter brings long dark days, heating calls, snow plowing, and the Fur Rendezvous and Iditarod start in Anchorage near the end of the season. Late summer and fall add moose and caribou hunting.
Businesses with a lot to gain in Alaska.
Every one of our 171 industry plans works here. These six stand out.
Marketing a business in Alaska.
Set service areas around roads and water
A Google service area that draws a neat circle around Anchorage can include places you cannot reach without a boat. We set your areas town by town so the map matches where your trucks and crews really go.
Write for the Lower 48 visitor and the local
Tourism businesses sell to people searching from Texas or Germany, while home services sell to neighbors who already know the roads. Those two audiences need different pages, different words and usually separate campaigns.
Remote customers plan before they come to town
Someone flying in from a village or driving down from the Interior often lines up errands and appointments days ahead. Booking links, clear hours and a phone number that gets answered will win those customers over a fancy design.
We are on Alaska time. Will that make meetings hard?
No. Our consultations happen on Google Meet, and we schedule around Alaska time rather than asking you to join before breakfast. The far western Aleutians run on Hawaii-Aleutian time, and we account for that too. Your dashboard is live, so you can check calls and form fills whenever your day allows.
Can you market a business that only operates in summer?
Yes, and the off-season is when the work starts. We build or update the site in winter, keep the Google Business Profile current with seasonal hours, and start ads while visitors are still planning. Every monthly service runs on a 30-day agreement, so a seasonal lodge or charter can scale down for winter instead of paying for months it does not need.
Does Google work in towns off the road system?
It does, and with a smaller field, small details carry more weight. Your listing needs the right town, accurate hours and real photos, and your site should explain how you serve people who arrive by plane, ferry or barge. We also keep the site light and the phone number easy to tap, because a slow connection makes a heavy website even slower.
Talk to us about your Alaska business.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
