· Assisted Living
Marketing for assisted living
Get more families through the door for a tour
We build a site that shows your community honestly, keep your Google listing and reviews in shape and run ads that book tours with the adult children doing the research.
Your plan in
Assisted Living in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a assisted living community.
The search usually starts with an adult child, sometimes after a scare and sometimes after months of worry. They search assisted living or memory care plus the town, read reviews closely, look for pricing, and compare photos of apartments, dining and common areas. Many get calls from referral services after filling out a form elsewhere. Families who find you directly and book a tour on your own site tend to be further along in their decision.
- assisted living near me cost
- memory care near me
- assisted living with respite stays
- senior living tour near me
- assisted living that accepts medicaid
- best memory care for dementia near me
Examples of what people type. We research the real terms for your area before we build anything.
A page for every assisted living service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a assisted living community.
- Assisted Living
- Assisted Living in Phoenix
- Assisted Living in Mesa
- Assisted Living in Chandler
- and the rest of your towns
- Memory Care
- Memory Care in Phoenix
- Memory Care in Mesa
- Memory Care in Chandler
- and the rest of your towns
- Respite Stays
- Respite Stays in Phoenix
- Respite Stays in Mesa
- Respite Stays in Chandler
- and the rest of your towns
- Independent Living
- Independent Living in Phoenix
- Independent Living in Mesa
- Independent Living in Chandler
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every assisted living community site needs
Starting prices on the site
Families want a ballpark before they tour. A starting monthly price and what it includes beats a form that says call for pricing.
Real photos of apartments and dining
Show actual apartments, the dining room at mealtime and the activity spaces, with permission from anyone pictured.
A tour booking path
Let families pick a tour time online, by phone or by video, and confirm it right away. Tours are the conversion that matters.
Memory care with its own page
Memory care families have different questions about staffing, security and daily routines, and they deserve a page written for them.
Win the map, where most local choices get made.
Primary category to start from: Assisted living facility. Then the details below, kept current every month for $499 a month.
Separate profiles only where they are real
If memory care is in the same building with the same entrance, keep one profile and list it as a service. Google discourages duplicate listings for one place.
Photos updated every season
Holiday events, garden spaces and new menus give families a sense of daily life. A listing with old photos looks like nobody is minding it.
Reply to every family review
Families read replies to see how you handle concerns. Respond calmly, invite a private conversation and never share details about a resident.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Senior living search ads are competitive because national referral services bid on the same terms, so we focus on your town names, your community name and memory care searches near you. Location targeting includes adult children in other cities who search for your area. Ads point to a tour page, and tour bookings and calls are the conversions, so the budget follows real move-in conversations.
Facebook and Instagram
Meta helps communities reach adult children with photos and video of daily life, events and open houses. Meta may treat senior living ads as housing ads in its Special Ad Category, which limits age and location targeting, so we plan creative and audiences that work inside those limits. Caregiver and nursing hiring ads go through the employment category. Tour requests and open house signups are the results we track.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- Assisted Living or Memory Care: How Families Decide
- What Assisted Living Costs and What Is Included
- Questions to Ask on an Assisted Living Tour
- How Respite Stays Work and Who They Help
- How Families Pay for Assisted Living
What people now ask AI assistants
- How much does assisted living cost in my area?
- What is the difference between assisted living and memory care?
- Which assisted living communities near me have the best reviews?
Busy and slow seasons
Inquiries rise after the holidays, when families see a parent in person and notice changes. Summer is popular for moves because family members can take time off to help. Late fall can be slow for move-ins, though tours often continue as families plan for the new year.
The mistake we see most
The common mistake is buying leads from referral services and neglecting the tours you could book yourself. Strong reviews, honest pricing and an easy tour booking page reduce that dependence. Keep tracking off pages where families describe a parent's health, and get written permission for every resident photo.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for assisted living in your state.
Pick your state and the page fills in your towns.
Should our monthly rates be on the website?
We recommend at least a starting price and what is included, because families compare communities long before they call. Detailed care-level pricing can wait for the tour. We write the pricing page so it is accurate, easy to update through Hosting & Management at $99 a month, and clear about what changes the monthly cost.
Can you run Facebook ads for an open house?
Yes. Open houses suit Meta well, since adult children share them with siblings. We build the event ad and a signup page, follow Meta's Special Ad Category rules where they apply, and track signups and tour bookings. Meta Ads Management is $499 a month, with your ad budget paid straight to Meta.
We have three communities. Can one agency handle all of them?
Yes. Each community gets its own pages, its own Google Business Profile and its own tracking, so you can compare tours by location. Operators with several communities get a custom quote based on the number of locations and services, which we put together after a free consultation on Google Meet.
How do we compete with the senior living referral websites?
By being easier to choose directly. A complete Google listing with recent reviews, a site with real photos and starting prices, and ads on your own community and town names give families a reason to contact you first. We track direct tour bookings so you can see how much you lean on referral leads over time.
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Talk to us about your assisted living community.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
