South Dakota · Central and Mountain time
Marketing for South Dakota, East River and West River
Sioux Falls runs like a busy small city and the Black Hills run on visitors. We build marketing for the side of the river you serve.
Find your plan in South Dakota
What it takes to get found in South Dakota.
South Dakota splits at the Missouri, and so does local search. East River, Sioux Falls is the big market, pulling customers from Brandon, Harrisburg, Tea and across the line from Minnesota and Iowa. Brookings, Watertown, Aberdeen, Mitchell and Yankton each serve a wide farm country around them. West River, Rapid City anchors the Black Hills, with Spearfish, Sturgis and Custer close by, and visitors do a lot of the searching in summer. The distances are long, so a service area listing and pages for each town you cover do more than one generic page ever could.
Regions we write pages for: East River, West River, the Black Hills, the Glacial Lakes.
When demand moves.
Summer drives the Black Hills: Mount Rushmore, Custer State Park and the Sturgis Rally in August fill hotels, campgrounds and restaurants. Pheasant season opens in the fall and brings hunters from across the country to East River towns. Winter is long, with blizzards, furnace calls and towing. Spring brings planting, flooding along the rivers some years, and the start of construction season.
Businesses with a lot to gain in South Dakota.
Every one of our 171 industry plans works here. These six stand out.
Marketing a business in South Dakota.
Two time zones split by the river
Rapid City and most of West River run on Mountain time, while Sioux Falls and Pierre run on Central. Set ad schedules and booking hours so a Sioux Falls customer is not calling a Rapid City shop before it opens.
Sioux Falls draws from neighboring states
Customers drive in from southwest Minnesota and northwest Iowa for shopping, health care and services. If you serve them, include those towns in your targeting and say so on the site.
Rally and tourist season need their own pages
Visitors searching for the Sturgis Rally, Rushmore or Custer State Park want different things than locals do. A page and ad set built for visitors, live before summer, catches them while they plan.
Can you help a Black Hills business get ready for summer?
Yes. Visitors plan Black Hills trips from home, so we update your Google Business Profile, photos and site in the spring and start ads before the rush. During the Sturgis Rally, campaigns can focus on riders searching nearby. Google Ads Management is $499 a month on a 30-day agreement, so you can scale back after Labor Day.
Can we start with just a website and add the rest later?
Yes. You can start with the Starter Website, which is $1,499 one time for home, services, about, reviews and contact pages, with tracking built in. Hosting & Management, which covers hosting, SSL, backups and updates, is $99 a month. When you are ready, Google Business Profile, Google Ads, Meta Ads or SEO can be added one at a time, each on a 30-day agreement.
We are in Rapid City. Can you reach people who live here, not just tourists?
Yes, and that is a separate campaign. Locals search for repairs, health care and services all year, and we target them by location while leaving out the out-of-state travel audience. Tourist ads run on their own budget and calendar, so you can see which money went where. The weekly report shows both.
Talk to us about your South Dakota business.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
