· Physical Therapists
Marketing for physical therapists
Get more evaluations on the books, with or without a referral
We build the website, keep your Google listing current and run ads that reach people before they settle for whichever clinic their surgeon mentioned on the way out.
Your plan in
Physical Therapists in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a physical therapy clinic.
Plenty of PT patients arrive with a name from their surgeon or doctor, then search it and look for something closer or with better hours. Others search on their own and may not know your state lets them book without a referral. Either way, they compare insurance, location, evening slots and reviews that mention a specific therapist. Specialty care like pelvic floor or vestibular rehab draws people from further away, so it needs its own pages.
- physical therapy near me that takes my insurance
- do i need a referral for physical therapy
- pelvic floor physical therapist near me
- physical therapy after knee replacement
- sports physical therapy for runners
- physical therapy evening appointments
Examples of what people type. We research the real terms for your area before we build anything.
A page for every physical therapy service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a physical therapy clinic.
- Orthopedic Physical Therapy
- Orthopedic Physical Therapy in Nashville
- Orthopedic Physical Therapy in Franklin
- Orthopedic Physical Therapy in Brentwood
- and the rest of your towns
- Sports Physical Therapy
- Sports Physical Therapy in Nashville
- Sports Physical Therapy in Franklin
- Sports Physical Therapy in Brentwood
- and the rest of your towns
- Post-Surgical Rehab
- Post-Surgical Rehab in Nashville
- Post-Surgical Rehab in Franklin
- Post-Surgical Rehab in Brentwood
- and the rest of your towns
- Pelvic Floor Physical Therapy
- Pelvic Floor Physical Therapy in Nashville
- Pelvic Floor Physical Therapy in Franklin
- Pelvic Floor Physical Therapy in Brentwood
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every physical therapy clinic site needs
Direct access in plain words
One short section on whether patients in your state can book without a referral, and what limits apply. It answers the question that stops a lot of people from calling.
A page for each specialty program
Pelvic floor, vestibular, sports and post-op patients search differently. Each program needs a page that names the therapist and the certifications behind it.
Visit cost clarity
List accepted plans and explain copays, deductibles and cash rates in a way a patient understands before the front desk has to call them back.
A page for referring physicians
A simple page for surgeons and doctors with how to send a referral, plus fax or portal details, keeps your clinic easy to recommend.
Win the map, where most local choices get made.
Primary category to start from: Physical therapy clinic. Then the details below, kept current every month for $499 a month.
One profile per clinic location
Each location gets its own profile with its own hours and phone number. If therapists have practitioner listings, keep them consistent with the clinic so reviews do not scatter.
Program-specific services
Add a service for each program you run so the listing can show up for searches like pelvic floor therapy as well as for general physical therapy.
Photos of the gym floor
People want to see the treatment space and equipment. Fresh photos of a clean gym and real therapists help more than a shot of the building.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Broad physical therapy terms pull in job seekers and students, so we start with negative keywords for careers, schools and salary searches. Campaigns then split into general physical therapy near you and separate ad groups for each specialty program, each sending people to its own page. We bid around your service radius and count calls and evaluation requests as the results, with clicks treated as a cost rather than a win.
Facebook and Instagram
Meta works for clinics that run community workshops, sports team partnerships, running clinics or a new location opening. It is weaker for selling evaluations cold, and detailed targeting by health condition is no longer offered there. We use local audiences and the interests Meta still allows, show your actual therapists and space, and avoid any copy that suggests the person reading has an injury or condition.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- Seeing a Physical Therapist Without a Referral: How It Works
- What to Expect at Your First Physical Therapy Evaluation
- Pelvic Floor Physical Therapy: What a First Visit Looks Like
- Physical Therapy After Surgery: Questions to Ask Your Surgeon
- How Insurance Usually Handles Physical Therapy Visits
What people now ask AI assistants
- Can I go to physical therapy without a doctor's referral?
- How do I choose a physical therapist for a sports injury?
- Which physical therapy clinics near me have evening hours?
Busy and slow seasons
Schedules often thin out in January after deductibles reset and fill again as the year goes on. The end of the year gets crowded with patients who have met their deductible and want to finish care. Spring sports, summer weekend athletes and post-holiday surgeries each bring their own wave.
The mistake we see most
The common mistake is relying entirely on physician referrals and never building direct demand. When one referring group changes hands, the schedule drops. Build your own search presence, and set up tracking carefully, because pixels on pages tied to a patient's condition or intake can create HIPAA problems.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for physical therapy in your state.
Pick your state and the page fills in your towns.
We have three locations. Do we need a separate site for each?
No. One site with a page for each location and each program usually works better than three thin sites. The Growth Website at $2,000 one time covers up to 60 pages, which is room for every program at every clinic. Larger groups with more locations get a custom quote after a free consultation.
Can you help us show up for pelvic floor or vestibular searches?
Yes, and that is where specialty pages and articles earn their keep. We write pages that explain what a first visit looks like and who the therapist is, plus articles that answer questions patients ask before booking. We do not promise rankings, but a clear page gives Google something specific to show.
Is Google Ads worth it if most patients come from referrals?
It can be, mainly for direct access patients and specialty programs. We would start with a tight budget and track evaluation requests so you can judge it on real numbers. Google Ads Management is $499 a month and your ad spend goes to Google directly. If it is not paying off, you can cancel with 30 days notice.
How do you handle tracking with HIPAA in mind?
We keep ad platform pixels away from intake forms, patient portals and condition pages, and track the actions that matter, like calls and evaluation requests, without passing health details to Google or Meta. We are not your compliance officer, so we document what we install for whoever handles HIPAA at your clinic.
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Talk to us about your physical therapy clinic.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
