West Virginia · Eastern time
Marketing for West Virginia's river cities and mountain towns
In West Virginia, people want to know who they are dealing with. We build sites, listings and ads that show customers who you are and where you work.
Find your plan in West Virginia
What it takes to get found in West Virginia.
West Virginia's roads follow the rivers and ridges, so a service area can take far longer to drive than it looks on a map. Charleston and the Kanawha Valley, Huntington and the Tri-State, Morgantown and Fairmont, Wheeling and the Northern Panhandle each work as separate markets. The Eastern Panhandle around Martinsburg and Charles Town feels closer to the DC suburbs and keeps growing with commuters. Down south, Beckley, Bluefield and Logan serve wide stretches of coal country. People here are loyal to businesses they know, and they check reviews and Facebook before trusting a new one.
Regions we write pages for: the Eastern Panhandle, the Northern Panhandle, the Kanawha Valley, Southern West Virginia, North Central West Virginia.
When demand moves.
Fall is the big season: foliage, WVU football in Morgantown, Gauley season whitewater and the opening of buck season, which plenty of families treat as a holiday. Spring and summer bring rafting, climbing and hiking to the New River Gorge, plus ATV riders on the Hatfield-McCoy Trails. Winter brings skiers to Snowshoe and Canaan Valley, and heavy rain can flood the river valleys at almost any time of year.
Businesses with a lot to gain in West Virginia.
Every one of our 171 industry plans works here. These six stand out.
Marketing a business in West Virginia.
The Eastern Panhandle is a DC-area market
Martinsburg, Charles Town and Shepherdstown draw commuters and newcomers from the DC and Baltimore areas who search like suburban buyers. Businesses there may also serve Hagerstown, Winchester and Frederick.
Huntington's market crosses the Ohio River
The Tri-State area takes in Ashland in Kentucky and Ironton and Chesapeake in Ohio. Include those towns in your targeting and pages if you work across the river.
Name the communities, not only the towns
Many West Virginians live outside town limits in communities with their own names, and they search by those names or by county. Pages that mention the communities you serve, along with the county, match how people describe where they live.
Do you work with small businesses in rural West Virginia?
Yes. A shop in Elkins, Summersville or Logan may be the only one of its kind for miles, and the basics carry real weight: a correct Google listing, recent reviews, accurate hours and a site that loads fast on a weak signal. Google Business Profile Management is $499 a month, and the consultation is free on Google Meet.
Can you help us reach New River Gorge and Snowshoe visitors?
Yes. Visitors plan from Columbus, Pittsburgh, Charlotte and the DC area, so we can run Google Ads and Meta Ads in those cities and send people to pages that answer what they need: lodging, trips, dates and how to book. Tracking shows which bookings came from which ads.
We already have a Facebook page. Do we still need a website?
A Facebook page is a good start, but it does not give Google much to show. The Starter Website at $1,499 one time gives you your own home, services, about, reviews and contact pages, built for phones and with call and form tracking. After launch, Hosting & Management runs $99 a month. Your Facebook page and site can point to each other so customers find you either way.
Talk to us about your West Virginia business.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
