· Primary Care
Marketing for primary care
Tell your town you are accepting new patients
We build the site, keep every provider's listing right and run ads when you have panel openings, with tracking that keeps patient information out of ad platforms.
Your plan in
Primary Care in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a primary care practice.
People do not choose a primary care doctor often. It usually happens after a move, a job change or a new insurance plan. They search for a doctor accepting new patients near home or work, check whether you take their plan, read reviews about wait times and bedside manner, and look at who the providers are. Same-day sick visits and a working patient portal matter. Direct primary care shoppers compare the membership price and what it includes.
- primary care doctor accepting new patients near me
- family doctor that takes my insurance
- direct primary care membership cost
- same day doctor appointment near me
- annual physical near me
- female primary care doctor near me
Examples of what people type. We research the real terms for your area before we build anything.
A page for every primary care service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a primary care practice.
- New Patient Appointments
- New Patient Appointments in Phoenix
- New Patient Appointments in Mesa
- New Patient Appointments in Chandler
- and the rest of your towns
- Annual Physicals
- Annual Physicals in Phoenix
- Annual Physicals in Mesa
- Annual Physicals in Chandler
- and the rest of your towns
- Same-Day Sick Visits
- Same-Day Sick Visits in Phoenix
- Same-Day Sick Visits in Mesa
- Same-Day Sick Visits in Chandler
- and the rest of your towns
- Chronic Care Management
- Chronic Care Management in Phoenix
- Chronic Care Management in Mesa
- Chronic Care Management in Chandler
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every primary care practice site needs
Who is accepting new patients
Say clearly which providers are taking new patients, and keep it current. Calling a practice only to hear it is closed to new patients sends people elsewhere for good.
Provider bios people can choose from
Photos, training, languages spoken and what each provider enjoys about medicine. People are choosing a doctor they may see for years.
An insurance list kept current
List the plans you accept and update it when contracts change, so new patients do not show up out of network.
Portal and booking links that work
Clear links to the patient portal and to new patient booking, kept separate so existing patients do not fill your new patient inbox.
Win the map, where most local choices get made.
Primary category to start from: Family practice physician, or Internist if that fits your doctors. Then the details below, kept current every month for $499 a month.
Practice and provider profiles aligned
Each doctor may have a practitioner listing alongside the practice listing. Keep them consistent, and update listings for providers who have left so patients are not misled.
Accepting new patients in the description
If you are open to new patients, say so in the description and in posts. It answers the first question many searchers have.
Appointment link to the right place
Point the appointment link on the listing to new patient booking, instead of the portal login that existing patients use.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Primary care practices should advertise only when they have room, and only for the providers or services with openings. We target new patient and insurance searches near each office, run direct primary care campaigns on membership terms, and send people to the page for that provider or service. Remarketing is limited by Google's health rules, so we rely on search intent and track calls and new patient requests.
Facebook and Instagram
Meta works for practice announcements: a new provider, a new location, extended hours, flu shot clinics or direct primary care open enrollment. We keep ads factual, never suggest the viewer has a condition, and target the neighborhoods around your offices. Meta may limit the website data a health practice can send it, so we judge results on calls and requests measured by your own tracking.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- How to Choose a Primary Care Doctor After a Move
- What Happens at an Annual Physical
- Direct Primary Care: How the Membership Works
- Medicare Annual Wellness Visits: What to Expect
- Same-Day Sick Visit or Urgent Care: How to Decide
What people now ask AI assistants
- Which primary care doctors near me are accepting new patients?
- What is direct primary care, and how much does it cost?
- How do I switch primary care doctors?
Busy and slow seasons
Fall is busy with flu shots and year-end checkups as patients use their benefits, and January brings people with new insurance looking for a doctor. Late summer fills with school and sports forms. Summer is often slower for routine visits, a good time to open panels and introduce new providers.
The mistake we see most
The common mistake is marketing a full panel. Ads keep running after providers close to new patients, and the front desk turns callers away. Market by provider capacity. Treat the patient portal and booking tools with care as well, because a pixel on those pages can create HIPAA problems.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for primary care in your state.
Pick your state and the page fills in your towns.
We are a direct primary care practice. Is marketing different for us?
Yes. Your patients are buying a membership, so the website has to explain the price, what is included and how it compares with insurance-based care. We build pages for the membership, employer plans and each service, and run ads on membership searches. The Growth Website at $2,000 one time gives each of those its own page.
Can you pause ads when our providers are full?
Yes. Ads should follow capacity. We pause or narrow campaigns when panels close and restart when you have openings, which is simple because nothing monthly is locked in beyond a 30-day agreement. Google Ads Management is $499 a month, and your ad budget goes directly to Google.
How do you track new patients without exposing health information?
We count calls and new patient requests at the website level, keep ad pixels off the portal and any forms that ask about symptoms, and avoid sending page details that reveal a health concern. You get a list of what is installed for your compliance contact, and we adjust anything they want changed.
Will SEO help us show up in AI answers for doctors near me?
AI assistants draw on your site, your Google listing, reviews and directory listings, so consistent details and clear provider and service pages help them describe your practice correctly. SEO & AI Search covers that work. Paired with Google Business Profile Management, the two run $898 a month on 30-day agreements.
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Guides worth reading
How to set up a Google Business Profile the right way
Your Google Business Profile is often the first thing a customer sees, before your website. Setting it up correctly from the start saves you from suspensions, duplicate listings and months of showing up for the wrong searches.
Google Business ProfileHow to answer a bad Google review without making it worse
A bad review stings, and the urge is to fire back. The reply you write will be read by every future customer who sees it, so it is worth getting right. Here is how to answer, what to avoid, and when to report it.
TrackingHow to know which calls came from your website
A tap on your phone number is not the same as a call, and a desktop visitor dialing by hand leaves no trace at all. Here is how to set up website call tracking that tells you what actually happened.
Talk to us about your primary care practice.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
