· Family Lawyers
Marketing for family lawyers
Be the steady first call for people facing divorce or custody
We build your site, run your Google Ads and manage your profile so people quietly researching divorce, custody or support find a firm that sounds calm and clear. All of it stays inside your bar's rules.
Your plan in
Family Lawyers in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a family law firm.
People often research divorce for weeks or months before calling anyone. They search late at night, sometimes in a private browser window, reading about custody and what a retainer costs. They ask a friend who went through it, then check that lawyer's reviews and website. When they finally call, they want someone who explains the process without judgment and tells them what the first consultation costs. Discretion is part of the choice: the firm that feels safe to contact gets the call.
- divorce lawyer near me
- child custody lawyer
- how much does a divorce cost
- uncontested divorce attorney
- child support modification lawyer
- family lawyer free consultation
Examples of what people type. We research the real terms for your area before we build anything.
A page for every family law service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a family law firm.
- Divorce
- Divorce in Tulsa
- Divorce in Broken Arrow
- Divorce in Owasso
- and the rest of your towns
- Uncontested Divorce
- Uncontested Divorce in Tulsa
- Uncontested Divorce in Broken Arrow
- Uncontested Divorce in Owasso
- and the rest of your towns
- Child Custody
- Child Custody in Tulsa
- Child Custody in Broken Arrow
- Child Custody in Owasso
- and the rest of your towns
- Child Support
- Child Support in Tulsa
- Child Support in Broken Arrow
- Child Support in Owasso
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every family law firm site needs
Plain answers about the process
A page that walks through how divorce works in your state, from filing to final decree, written for someone who is frightened and has never been inside a courtroom.
Clear consultation details
Say whether the first consult is free or paid, how long it runs and what to bring. Uncertainty about cost keeps people from booking.
A discreet way to reach you
A booking link and a short form that asks only what it needs, with a note that contacting you is confidential. Some people cannot risk a phone call from home.
Pages for the work after the decree
Modifications, enforcement and relocation cases bring steady calls years after a divorce is final. Each one deserves its own page.
Win the map, where most local choices get made.
Primary category to start from: Family law attorney. Then the details below, kept current every month for $499 a month.
Add the secondary categories you really use
If divorce or mediation is a big part of your caseload, add the matching secondary categories Google lists so the profile can show for those searches as well.
Photos of the office, not a gavel
People want to see where they will sit and who they will meet. Real photos of your lobby and conference room do more than stock images of courthouses.
Posts about flexible consult times
Regular posts about evening or video consultations tell people you can fit around a work schedule and a household that may not know they are calling.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Divorce searches range from someone ready to file to someone just curious, so we bid hardest on terms that signal intent, like custody lawyer or file for divorce attorney, and keep free divorce forms, do it yourself divorce and paralegal jobs out. Ads run on schedules your team can actually answer. Family law clicks are not cheap, so every call is traced back to the keyword that produced it.
Facebook and Instagram
Meta matters less here. Divorce is private, and an ad that follows someone around a shared family computer can do more harm than good. Where it fits is brand and education: short videos of you explaining how custody decisions get made, or mediation as an option, shown to a broad local audience. We keep retargeting light or off for that reason, and your bar's rules apply to every ad.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- How Child Custody Is Decided When Parents Disagree
- What a Divorce Retainer Covers and What It Doesn't
- Contested and Uncontested Divorce in Plain Terms
- Changing a Child Support Order After a Job Loss
- Preparing for Your First Meeting With a Divorce Lawyer
What people now ask AI assistants
- How long does a divorce take if we agree on everything?
- Can I move to another state with my kids after a divorce?
- What should I ask a family lawyer at the first consultation?
Busy and slow seasons
January is known for a rush of divorce consultations after the holidays, and late summer brings another as families try to settle things before school starts. Custody and visitation questions climb before summer break and the holidays. Thanksgiving through Christmas is usually the quietest stretch.
The mistake we see most
Family law marketing that feels aggressive, like ads promising to win custody or crush your ex, puts off the people you want and can break bar rules on implied results. State bars also regulate words like specialist and how reviews are used. We keep the tone measured and inside those rules.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for family law in your state.
Pick your state and the page fills in your towns.
Should we list our consultation fee on the website?
Usually, yes. People considering divorce are already worried about money, and a clear fee filters out shoppers while reassuring serious callers. If the consult is free, say what it covers. Either way, we put it on the booking page and track how many people book after reading it.
Is SEO worth it for a family law firm?
In family law a lot of people read before they call, so articles answering custody and support questions can bring steady visits. SEO & AI Search is $499 a month and covers those articles, on-page fixes and local citations. Pair it with Google Business Profile Management and you save 10%, paying $898 a month for both.
Can you keep retargeting ads from following people around?
Yes. We can switch retargeting off entirely or limit it to people who started booking a consultation, and keep ad wording neutral so nothing on a shared screen gives a client away. In family law, discretion is worth more than squeezing out one extra lead.
Can we run ads for mediation separately?
Yes. Mediation brings a different caller, often both spouses hoping to keep costs down, so it gets its own page, its own ad group and its own wording. That way your dashboard shows whether mediation inquiries are worth more or less to the firm than contested divorce calls.
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Guides worth reading
How much to spend on Google Ads, and how to decide
Nobody can honestly hand you a Google Ads budget without knowing your trade, your town and what a customer is worth to you. You can work it out yourself, though, and this is the method.
Google Business ProfileHow to answer a bad Google review without making it worse
A bad review stings, and the urge is to fire back. The reply you write will be read by every future customer who sees it, so it is worth getting right. Here is how to answer, what to avoid, and when to report it.
AI SearchHow to get your business mentioned in ChatGPT answers
No one can make ChatGPT recommend your business, and anyone who says otherwise is selling something. What you can do is make your business easy to find, understand and trust, which is what these tools look for.
Talk to us about your family law firm.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
