· Therapists & Counselors
Marketing for therapists & counselors
Fill your caseload with clients who fit how you work
We build the site, listing and search pages for your practice, keep tracking private, and make it easy for the right people to reach out for a consult.
Your plan in
Therapists & Counselors in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a therapy practice.
People looking for a therapist often find a few names in a directory, through their insurance or from a friend, then search each one. They read the bio, look at the clinician's photo, check specialties and fees, and see whether you take their plan or offer superbills. Many want telehealth. A short phone consult, if you offer one, lowers the bar. The decision is personal, so clinician pages matter more than the homepage.
- therapist near me that takes my insurance
- couples counseling near me
- therapist for teens near me
- online therapy in my state
- emdr therapist near me
- sliding scale therapy near me
Examples of what people type. We research the real terms for your area before we build anything.
A page for every therapy & counseling service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a therapy practice.
- Individual Therapy
- Individual Therapy in Raleigh
- Individual Therapy in Cary
- Individual Therapy in Apex
- and the rest of your towns
- Couples Counseling
- Couples Counseling in Raleigh
- Couples Counseling in Cary
- Couples Counseling in Apex
- and the rest of your towns
- Family Therapy
- Family Therapy in Raleigh
- Family Therapy in Cary
- Family Therapy in Apex
- and the rest of your towns
- Teen and Adolescent Counseling
- Teen and Adolescent Counseling in Raleigh
- Teen and Adolescent Counseling in Cary
- Teen and Adolescent Counseling in Apex
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every therapy practice site needs
Clinician pages that sound like people
Each therapist gets a page with a real photo, how they work, who they see and their license. Clients choose a person, so this page carries most of the weight.
Fee and insurance answers
Spell out which plans you accept, your private pay rate, any sliding scale and how superbills work, so nobody has to ask in their first message.
Contact forms that ask for very little
Name, contact details, a preferred clinician and a good time to call. Do not ask people to describe what they are going through in a plain web form.
A crisis note on every page
A short line telling visitors to call or text 988 or call 911 in an emergency, since your inbox is not watched around the clock.
Win the map, where most local choices get made.
Primary category to start from: Psychotherapist, Counselor or Psychologist, matched to your license. Then the details below, kept current every month for $499 a month.
Decide on clinician listings
Google allows individual practitioner profiles. For a group practice, decide whether clinicians get their own listing or everything points to the practice, then keep it consistent.
Check your ethics code before asking for reviews
Professional ethics codes for psychologists and counselors restrict soliciting testimonials from current clients. Check yours first, and never reply in a way that confirms someone is your client.
Telehealth in the description
Say plainly that you offer video sessions and which states your clinicians are licensed in, so people outside your town know they can book.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Google Ads can work for therapists, mostly on searches with clear intent like couples counseling or a therapist who takes a named insurance plan. We keep ad copy calm and general, avoid naming a reader's struggles and send each ad to its own service page. Google limits remarketing based on health, and addiction treatment ads need LegitScript certification, so we stay inside both. Consult requests and calls are the conversions.
Facebook and Instagram
Meta can help a practice stay visible locally and recruit clinicians, but it is a careful fit for client ads. Ads cannot say or imply the reader has anxiety, depression or any other condition, and health interest targeting is gone. We use warm, general creative about finding the right therapist, and run clinician hiring ads as employment ads, which Meta puts in a Special Ad Category with limited targeting.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- What to Expect in Your First Therapy Session
- How to Use Out-of-Network Benefits and Superbills for Therapy
- Couples Counseling: What the First Few Sessions Look Like
- How to Choose the Right Therapist in Our Practice
- Telehealth Therapy: How Video Sessions Work and Who Can Use Them
What people now ask AI assistants
- How do I find a therapist who takes my insurance?
- What is the difference between a counselor and a psychologist?
- How much does therapy cost without insurance near me?
Busy and slow seasons
January and the start of the school year bring the most new inquiries, and the weeks before the holidays bring more couples and family requests. Summer can slow for teen clients once school is out. Plan clinician capacity around those swings so new inquiries are not met with a waitlist.
The mistake we see most
Tracking is the big one. A pixel on a therapy site can tell an ad platform that a person looked at a page about a specific condition, which can create HIPAA problems. We keep tracking minimal and off sensitive pages, and keep forms from collecting clinical details.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for therapy & counseling in your state.
Pick your state and the page fills in your towns.
Is it a problem to have the Meta pixel on our practice website?
It can be. A pixel on pages about a condition, a clinician's specialty or your intake form can tell Meta something about a person's mental health, which can raise HIPAA concerns. We keep pixels off those pages or leave them off entirely, and count consult requests in ways that pass no health details. Your compliance advisor should confirm the final setup.
We are a group practice. How do you market each clinician?
Each clinician gets a page with their approach, specialties, license and a consult or booking link, and we build search pages around the services and populations your team sees. The Growth Website at $2,000 one time has room for all of it, with up to 60 pages for clinicians and services and extra pages at $25 each.
Can we ask clients for Google reviews?
Be careful. Several professional ethics codes restrict soliciting testimonials from current clients, so check yours first. We focus your Google Business Profile on accurate details, photos and posts, and if reviews do come in, we reply in a way that never confirms the person was a client.
Should we focus on SEO or ads first?
For most private practices, a strong website and Google listing come first, then SEO, since people research therapists over days or weeks. Ads make sense when you have open hours to fill now, like a new clinician starting. Each monthly service is $499, and any two together save 10% at $898 a month.
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Guides worth reading
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Talk to us about your therapy practice.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
