· Estate Planning Attorneys
Marketing for estate planning attorneys
Get found by families who have put off their will for years
We build the site, write the articles and run the ads so people planning ahead, and adult children dealing with a parent's probate, find your practice and book a consultation.
Your plan in
Estate Planning Attorneys in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a estate planning firm.
Estate planning has two very different callers. One is planning ahead, nudged by a new grandchild, a diagnosis, retirement or a friend's messy probate, and compares a few attorneys over several weeks. The other just lost a parent and needs probate help soon. Both search Google, ask their financial advisor or CPA, and read your site to see whether you offer flat fees and explain trusts without jargon. Referral partners carry more weight here than in most practice areas.
- estate planning attorney near me
- will vs living trust
- how much does a trust cost
- probate lawyer near me
- power of attorney lawyer
- do i need a lawyer for probate
Examples of what people type. We research the real terms for your area before we build anything.
A page for every estate planning service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a estate planning firm.
- Wills
- Wills in Columbus
- Wills in Dublin
- Wills in Westerville
- and the rest of your towns
- Revocable Living Trusts
- Revocable Living Trusts in Columbus
- Revocable Living Trusts in Dublin
- Revocable Living Trusts in Westerville
- and the rest of your towns
- Probate Administration
- Probate Administration in Columbus
- Probate Administration in Dublin
- Probate Administration in Westerville
- and the rest of your towns
- Trust Administration
- Trust Administration in Columbus
- Trust Administration in Dublin
- Trust Administration in Westerville
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every estate planning firm site needs
Flat fee packages explained
If you sell plans as flat-fee packages, show what each one includes. Families planning ahead often choose the attorney who makes the cost easy to understand.
A separate path for probate
Grieving families need a different page and a faster response than planners do. Give probate its own page, its own form and a clear prompt to call.
Workshop and webinar sign-ups
If you teach seminars, a simple registration page with dates, a map and a reminder email turns interest into filled seats.
Plain explanations of trusts
Plenty of visitors don't know how a will differs from a trust. Answer it clearly on your site and you become the firm that explained it.
Win the map, where most local choices get made.
Primary category to start from: Estate planning attorney. Then the details below, kept current every month for $499 a month.
Add probate and elder law work
If you handle probate or elder law, add the matching secondary categories Google offers so the profile can show up when a family is dealing with a death or long-term care.
Post your workshop dates
Profile posts are a natural home for upcoming seminars, and people who search your firm's name will see them before they call.
Photos of a real meeting room
Clients often bring family to signings. Show the conference room, the entrance and the parking so older clients know what to expect.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Estate planning search is slower and more research-driven than most legal work. We run separate campaigns for planning terms like living trust attorney and for urgent probate terms, which get call-first ads and a bigger share of budget. We exclude free will templates, online will makers and legal jobs. Seminar campaigns can work as well, aimed at the neighborhoods around your office or the venue.
Facebook and Instagram
Meta works well for estate planning, since you can usually aim ads by age and area. Seminar invitations, short videos explaining one common mistake, and retargeting site visitors all have a place. Keep the copy calm and specific, and skip the fear-heavy ads about the state taking everything, which can cross bar lines on misleading claims. Every ad gets your approval before it runs.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- Will or Living Trust: Which Fits Your Family
- What Probate Looks Like, Step by Step
- How to Choose a Trustee
- Estate Planning for Blended Families
- What a Power of Attorney Can and Cannot Do
What people now ask AI assistants
- Do I need a trust or is a will enough?
- What happens if my parent died without a will?
- How much does an estate planning attorney charge for a trust?
Busy and slow seasons
January brings planners acting on a resolution, and spring and early fall are popular for seminars. Many families call before a big trip or after a health scare, which follows no season. Probate work is steady all year, while the weeks around Thanksgiving and Christmas are slow for new plans.
The mistake we see most
Fear-based marketing about the courts or the state taking your house can stray into misleading claims under bar rules, and claims like specialist or expert are restricted in many states. Another common miss is having no clear path for probate callers, who need a fast answer, not a newsletter signup.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for estate planning in your state.
Pick your state and the page fills in your towns.
Can you help us fill our estate planning seminars?
Yes. We build a registration page, run Meta Ads to people in the right age range near the venue, and track every signup so you can see what each seat cost. Meta Ads Management is $499 a month, and the ad budget goes straight to Meta. Some firms add Google Ads later for people already searching.
Our clients mostly come from referrals. Do we still need marketing?
Maybe not ads right away. People referred by advisors and CPAs still check your site and reviews before they call, so a clear website and a well-kept profile help those referrals become appointments. Start there, watch the dashboard, and add ads if you want more matters than referrals bring in.
How many pages does an estate planning site need?
A Starter Website at $1,499 covers home, services, about, reviews and contact, which is enough for many solo practices. If you serve several counties and want pages like probate lawyer in each county seat, the Growth Website at $2,000 gives you up to 60 service and city pages.
Do you write articles about our state's probate process?
Yes, as part of SEO & AI Search. We write articles answering what families actually ask, like whether a small estate can avoid full probate in your state, and you review each one for accuracy before it goes up. Clear, specific answers like that are also what AI assistants tend to quote.
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Guides worth reading
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Talk to us about your estate planning firm.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
