· Criminal Defense Lawyers
Marketing for criminal defense lawyers
Answer first when a family calls from the jail parking lot
Criminal defense calls come at 2 a.m. and on Sunday afternoons. We build the site, ads and profile so those calls reach you, and we track every one so you know what is working.
Your plan in
Criminal Defense Lawyers in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a criminal defense firm.
A defense case usually starts with panic. Someone is arrested, released or still in custody, and a parent, spouse or the person charged starts searching on a phone. They want a local lawyer who handles exactly that charge in that county, and they want to talk right now. They call the first few names that look experienced and actually pick up. Reviews and a clear explanation of what happens at arraignment carry a lot of weight in those few minutes.
- dui lawyer near me
- criminal defense attorney open now
- what happens at an arraignment
- drug possession lawyer
- how to get a record expunged
- domestic violence charge attorney
Examples of what people type. We research the real terms for your area before we build anything.
A page for every criminal defense service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a criminal defense firm.
- DUI Defense
- DUI Defense in Denver
- DUI Defense in Aurora
- DUI Defense in Lakewood
- and the rest of your towns
- Drug Charges
- Drug Charges in Denver
- Drug Charges in Aurora
- Drug Charges in Lakewood
- and the rest of your towns
- Assault Charges
- Assault Charges in Denver
- Assault Charges in Aurora
- Assault Charges in Lakewood
- and the rest of your towns
- Domestic Violence Defense
- Domestic Violence Defense in Denver
- Domestic Violence Defense in Aurora
- Domestic Violence Defense in Lakewood
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every criminal defense firm site needs
A 24-hour number at the top
If you take calls around the clock, say so where people look first. If you don't, give a clear after-hours path, like a form that promises a callback first thing in the morning.
Charge pages written for your county
What a first DUI looks like at your courthouse, which hearings come when, what happens to a license. Local process beats general legal theory every time.
Wording that avoids implied results
No dismissal promises or win counts unless your bar allows them with proper disclaimers. Explaining the process clearly is persuasive enough.
A page for family members
Often a mother or spouse makes the call. A page on how to help someone who has just been arrested meets them where they are.
Win the map, where most local choices get made.
Primary category to start from: Criminal justice attorney. Then the details below, kept current every month for $499 a month.
Hours that match how you answer
If the profile says open 24 hours, someone has to pick up. A listing that says open and a voicemail that says closed costs you the call and invites a bad review.
Add DUI as a secondary category
If DUI is a big part of your practice, Google has a DUI attorney category you can add next to your primary one.
Ask for reviews carefully
Many clients won't want their name near a criminal case. Ask the ones who are comfortable, never offer anything in exchange, and keep case details out of your replies.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Defense searches are urgent and local, so we run call-first ads tied to the counties and courthouses you work in, and bid up overnight and on weekends if you can answer. Separate campaigns for DUI, drug and violent charges keep each ad matched to the charge. We block searches for inmate lookup, mugshots, court records and public defender jobs, which burn through a defense budget fast.
Facebook and Instagram
Meta plays a smaller role. Nobody wants to be targeted as someone likely to get arrested, and ads that hint at it read badly. What works is brand: short videos where you explain what to do during a traffic stop, or how expungement works, shown to a broad local audience. Record-sealing and expungement offers usually suit Meta better than ads about active charges.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- What Happens After a First DUI Arrest
- How Bail and Bond Hearings Work
- Talking to Police Before You Have a Lawyer
- How Expungement Works and Who Qualifies
- What a Probation Violation Hearing Looks Like
What people now ask AI assistants
- What happens at a first court date for a DUI?
- Can a misdemeanor be removed from my record?
- How do I find a good criminal defense lawyer fast?
Busy and slow seasons
Arrests follow the calendar. Holiday weekends, the Fourth of July, college move-in and spring break bring DUI and disorderly conduct calls, and checkpoints cluster around the holidays. Expungement interest climbs in January when people want a fresh start.
The mistake we see most
Ads promising acquittals, dismissals or that charges will go away break bar rules on implied outcomes in many states, and words like specialist and expert are restricted too. Keep bail bond offers out of your ads entirely, since Google doesn't allow bail bond advertising.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for criminal defense in your state.
Pick your state and the page fills in your towns.
Can call tracking still feel personal to the caller?
Yes. Callers see a normal local number on your site and ads, and the call rings straight to your phone or answering service. Behind the scenes, each number tells us whether the call came from the map listing, an ad or a page. You see it on a live dashboard, and ad clients get a weekly report too.
What do you charge to manage our Business Profile?
Managing your Google Business Profile costs $499 a month, on a 30-day agreement. That fee covers posts, photos, keeping services and hours right, review requests and replies, and keeping your listing consistent across directories. In a defense practice, where the map brings a lot of urgent calls, it is often the first service worth adding.
Should we have a separate website just for DUI cases?
Usually not. One strong site with deep DUI pages for each county you cover keeps your reviews, links and reputation in one place. A Growth Website gives every charge in every county its own page, up to 60 pages, which handles what a separate DUI site was supposed to do.
We only take certain charges. Can the marketing reflect that?
Yes, and we prefer to know early. If you don't take federal cases or sex offenses, we leave them off the site and add them as negative keywords, so you aren't paying for calls you will turn away. Tell us your intake rules on the consultation and we build around them.
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Guides worth reading
How much to spend on Google Ads, and how to decide
Nobody can honestly hand you a Google Ads budget without knowing your trade, your town and what a customer is worth to you. You can work it out yourself, though, and this is the method.
Google Business ProfileHow to answer a bad Google review without making it worse
A bad review stings, and the urge is to fire back. The reply you write will be read by every future customer who sees it, so it is worth getting right. Here is how to answer, what to avoid, and when to report it.
AI SearchHow to get your business mentioned in ChatGPT answers
No one can make ChatGPT recommend your business, and anyone who says otherwise is selling something. What you can do is make your business easy to find, understand and trust, which is what these tools look for.
Talk to us about your criminal defense firm.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
