· Pediatricians
Marketing for pediatricians
Reach expecting parents before the baby arrives
Parents pick a pediatrician months before they need one. We make sure your site, Google listing and ads are what they find, from prenatal meet-and-greets to same-day sick visits.
Your plan in
Pediatricians in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a pediatric practice.
Many pediatric practices win families before the baby is born. Expecting parents ask friends, their OB and local parent groups, then search those names, read reviews and book a prenatal meet-and-greet if you offer one. Families who just moved search for a pediatrician accepting new patients who takes their insurance. Once they are patients, the details that keep them are an after-hours nurse line, same-day sick visits and a portal that works.
- pediatrician accepting new patients near me
- pediatrician that takes my insurance
- prenatal visit with pediatrician
- same day sick visit for kids near me
- pediatrician open saturday
- sports physical for kids near me
Examples of what people type. We research the real terms for your area before we build anything.
A page for every pediatrics service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a pediatric practice.
- Newborn Care
- Newborn Care in Charlotte
- Newborn Care in Matthews
- Newborn Care in Concord
- and the rest of your towns
- Prenatal Meet-and-Greet Visits
- Prenatal Meet-and-Greet Visits in Charlotte
- Prenatal Meet-and-Greet Visits in Matthews
- Prenatal Meet-and-Greet Visits in Concord
- and the rest of your towns
- Well-Child Visits
- Well-Child Visits in Charlotte
- Well-Child Visits in Matthews
- Well-Child Visits in Concord
- and the rest of your towns
- Same-Day Sick Visits
- Same-Day Sick Visits in Charlotte
- Same-Day Sick Visits in Matthews
- Same-Day Sick Visits in Concord
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every pediatric practice site needs
A prenatal visit page
Explain how expecting parents can meet a provider or tour the office before the baby arrives, and make that visit easy to book.
Sick visit and after-hours info
How to get a same-day sick appointment, how the after-hours nurse line works and when to go to the ER, written for a tired parent at midnight.
Provider pages parents connect with
Photos, training, how each provider approaches parenting questions and whether they are taking new families.
Insurance and new family paperwork
Accepted plans, how to add a newborn and the forms to bring to the first visit, all easy to find on a phone.
Win the map, where most local choices get made.
Primary category to start from: Pediatrician. Then the details below, kept current every month for $499 a month.
Saturday and evening hours shown
If you have weekend or evening sick hours, set them precisely, including holidays. Parents remember which office could see a sick kid on Saturday.
Photos of the kid-friendly space
The waiting room, the exam rooms and the team at work, with no children's faces unless you have a parent's permission.
Q&A for the newborn questions
Answer common new parent questions on the listing, like whether your doctors see newborns in the hospital and how to schedule the first visit.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Pediatric Google Ads should focus on two moments: expecting parents choosing a pediatrician, and families who need a new doctor after a move or insurance change. We target the area around each office, run sick visit ads only during office hours, and keep ad copy about the practice. Remarketing based on health topics is restricted, so we work from what people search and count calls and new family requests.
Facebook and Instagram
Meta is a good fit for pediatric practices because parents spend time there and pass recommendations around. We run ads to people near your offices about prenatal visits, new providers, extended hours and flu clinics, with friendly photos of your team. Ads speak to parents, never to children, and never imply a child has a condition. Leads go to a short new family form.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- How to Choose a Pediatrician Before Your Baby Is Born
- What Happens at Your Newborn's First Visit
- Sick Visit or After-Hours Nurse Line: When to Call
- Sports Physicals: What Parents Need to Bring
- How to Add Your Newborn to Your Insurance
What people now ask AI assistants
- How do I choose a pediatrician before my baby is born?
- Which pediatricians near me are accepting new patients?
- When should I take my child to urgent care instead of the pediatrician?
Busy and slow seasons
Fall and winter sick season is the busiest stretch, and late summer brings a rush of school and sports physicals. Spring is often lighter for sick visits, so that is when we push prenatal meet-and-greets and open slots for new families.
The mistake we see most
The common mistake is marketing only to current parents and forgetting expecting parents, who choose months ahead. Keep photos of children consent-based, and keep tracking off portal and appointment pages, since those can carry protected health information about kids.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for pediatrics in your state.
Pick your state and the page fills in your towns.
How do we reach expecting parents?
Through a prenatal visit page, Google searches from parents-to-be in your area, and Meta ads to local parents about meet-and-greets. We also make sure local OB offices and parent groups can find accurate details. Meta Ads Management costs $499 a month; Meta bills the ad spend to you directly, and you get a weekly report on what it brought in.
Can we use photos of our patients on social media and the website?
Only with written permission from a parent or guardian, and we recommend a clear written policy for it. We favor photos of the office, the team and community events, and keep children's photos off the Google listing. That keeps the site warm and friendly without putting anyone's privacy at risk.
Does a pediatric practice need a big website?
Usually not a huge one, but it needs the right pages: newborn care, sick visits, physicals, providers and insurance. A Starter Website at $1,499 covers the main pages with tracking installed, and the Growth Website at $2,000 adds service pages for each town you draw families from. Hosting is $99 a month.
How do we handle negative reviews about wait times?
Reply calmly, apologize for the wait in general terms and invite the parent to call the office manager. Never mention the child or the visit. Google Business Profile Management includes review replies, and we draft them in a tone you approve so they sound like your practice.
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Guides worth reading
How to set up a Google Business Profile the right way
Your Google Business Profile is often the first thing a customer sees, before your website. Setting it up correctly from the start saves you from suspensions, duplicate listings and months of showing up for the wrong searches.
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Talk to us about your pediatric practice.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
