· Real Estate Agents
Marketing for real estate agents
Win the sellers in the neighborhoods you know best
We build agent and team sites with neighborhood pages, manage your Google profile and run listing and seller ads under the housing rules Google and Meta enforce.
Your plan in
Real Estate Agents in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a real estate agent.
Buyers start on the big listing portals, and the agent they end up with is often whoever answered first. Sellers choose differently. They ask friends, notice who sold houses on their street and search an agent's name to read reviews. They want local proof: someone who knows the neighborhood and can explain pricing without a sales pitch. Your own site and profile matter most with sellers, because that is where they decide whether you really know their area.
- real estate agent near me
- how much is my house worth
- realtor for first time home buyers
- listing agent near me
- homes for sale near me
- how to choose a real estate agent to sell my house
Examples of what people type. We research the real terms for your area before we build anything.
A page for every real estate service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a real estate agent.
- Sell Your Home
- Sell Your Home in Denver
- Sell Your Home in Aurora
- Sell Your Home in Lakewood
- and the rest of your towns
- Buy a Home
- Buy a Home in Denver
- Buy a Home in Aurora
- Buy a Home in Lakewood
- and the rest of your towns
- Home Valuation
- Home Valuation in Denver
- Home Valuation in Aurora
- Home Valuation in Lakewood
- and the rest of your towns
- First-Time Buyers
- First-Time Buyers in Denver
- First-Time Buyers in Aurora
- First-Time Buyers in Lakewood
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every real estate agent site needs
Neighborhood pages that prove you know them
Real streets, nearby schools by name, commute notes and what homes there tend to look like. Describe the place, never who lives there, which keeps you clear of fair housing trouble.
An honest home value request
Offer a valuation from you, not an instant estimate that misses. Sellers who ask are often months from listing, so the follow-up matters.
Listings fed from your MLS
An IDX feed shows current listings on your site where your MLS allows it, and keeps buyers searching with you instead of on a portal.
Brokerage details on every page
State license rules usually require your brokerage name and contact details in advertising. We put them in the footer and in every ad.
Win the map, where most local choices get made.
Primary category to start from: Real estate agent. Then the details below, kept current every month for $499 a month.
Decide on team or individual profiles once
Google allows individual agents to have their own profile. On a team, decide whether the team or each agent holds a profile, and avoid duplicates at the same address.
Post every listing and closing
Each new listing, open house and closed sale makes a post with photos. It shows sellers you are active in their part of town.
Ask for reviews at closing
Ask at the closing table or the day after, while the keys are new. Mention the neighborhood in your reply only if the client is comfortable with it.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Google classes real estate ads as housing, so in the US you can't target by age, gender, parental status, marital status or zip code. We target cities and radius instead, and put budget behind seller searches like what is my home worth or listing agent in a named town, which tend to be worth more than buyer clicks. We exclude rentals, licensing courses, portal brand names and real estate jobs.
Facebook and Instagram
Real estate ads on Meta must use the housing special ad category, which removes age, gender and zip code targeting and limits detailed targeting. Video of you walking a listing, just-sold posts and home value offers still work with broad local audiences, and retargeting site visitors keeps you in mind between listings. Every ad has to avoid fair housing language problems, so we check the wording before it runs.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- What Homes Sold For in Your Neighborhood This Quarter
- How to Price Your Home in a Shifting Market
- What to Fix Before You List and What to Skip
- Buying and Selling at the Same Time
- Moving to the Area: A Neighborhood-by-Neighborhood Guide
What people now ask AI assistants
- How do I pick a good real estate agent to sell my house?
- How are buyer's agents paid now?
- What is my house worth in the current market?
Busy and slow seasons
Spring is the main listing season, with buyers active into early summer as families try to move before school. Fall brings a smaller second wave. The holidays are slow for showings but good for seller conversations about spring. Snowbird markets and college towns run on their own calendars.
The mistake we see most
Fair housing rules apply to every ad and page. Phrases describing who belongs in a neighborhood, like perfect for young professionals or great for families, can be read as steering. And don't use REALTOR unless you belong to the National Association of Realtors, since the term is a registered trademark.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for real estate in your state.
Pick your state and the page fills in your towns.
Should I build my own site if my brokerage gives me one?
A brokerage site helps, but it is tied to the brokerage, and you may lose it if you move. Your own site lets you build neighborhood pages and reviews under your name. A Starter Website is $1,499 one time, and Hosting & Management is $99 a month. Check your brokerage's rules on outside sites first.
Can Google Ads target homeowners who might sell?
Not by demographics, because Google treats real estate as housing and limits targeting in the US. What works is bidding on what sellers type, like home value or best listing agent in a specific town, and sending them to a page with your recent sales. The searcher's own words do the targeting.
Do neighborhood pages really help?
They are one of the most direct ways for an agent to show up in local searches, because they answer what people ask about a specific area. With a Growth Website at $2,000, each service and neighborhood or town gets its own page, up to 60 pages. We write them with you so the local details are right.
Can you help me get recommended by ChatGPT or Google's AI answers?
We can make it easier. SEO & AI Search structures your site so AI tools can tell where you work and what you have sold, and writes clear answers to local questions. AI answers draw on sources they can read and trust, and a well-built agent site can be one. Nobody can promise a mention.
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Talk to us about your real estate agent.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
