· Functional Medicine
Marketing for functional medicine
Explain a cash-pay model well enough that people book the call
Your patients often research for weeks first. We build the site, articles and ads that make your approach, pricing and providers clear before they ever pick up the phone.
Your plan in
Functional Medicine in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a functional medicine practice.
Functional medicine patients are often frustrated with rushed appointments elsewhere and willing to research for a long time. They read articles, listen to podcasts, compare membership prices and look hard at provider training. Many start with a short discovery call before committing to a first visit. Location matters less than in most medicine because of telehealth, but licensing limits where you can see patients, so your site needs to say which states you serve.
- functional medicine doctor near me
- functional medicine membership cost
- integrative medicine practitioner telehealth
- functional medicine lab testing near me
- root cause medicine doctor
- functional medicine doctor that takes insurance
Examples of what people type. We research the real terms for your area before we build anything.
A page for every functional medicine service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a functional medicine practice.
- Functional Medicine Consultations
- Functional Medicine Consultations in Tulsa
- Functional Medicine Consultations in Broken Arrow
- Functional Medicine Consultations in Owasso
- and the rest of your towns
- Membership Programs
- Membership Programs in Tulsa
- Membership Programs in Broken Arrow
- Membership Programs in Owasso
- and the rest of your towns
- Advanced Lab Testing
- Advanced Lab Testing in Tulsa
- Advanced Lab Testing in Broken Arrow
- Advanced Lab Testing in Owasso
- and the rest of your towns
- Nutrition and Lifestyle Coaching
- Nutrition and Lifestyle Coaching in Tulsa
- Nutrition and Lifestyle Coaching in Broken Arrow
- Nutrition and Lifestyle Coaching in Owasso
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every functional medicine practice site needs
Membership pricing in writing
Spell out what the membership costs, what it covers, and what labs and supplements cost on top. Patients who pay out of pocket want the full number before the first call.
Your approach in plain language
Explain how the first visit, labs and follow-ups work and how long appointments run, without promising to resolve what other doctors could not.
Provider training and licensing
Show each provider's license, specialty training and the states they can see patients in. This audience checks.
A discovery call that is easy to book
If you offer a short intro call, make it bookable from every page and track each one, so you can see which articles and ads start real conversations.
Win the map, where most local choices get made.
Primary category to start from: Medical clinic, or the category that matches your lead provider's license. Then the details below, kept current every month for $499 a month.
Match the category to the license
Choose a primary category that reflects how your lead provider is licensed, then add secondary categories that fit, so Google shows you for the right searches.
Telehealth noted in the listing
If you see patients by video, say so in the description and services, without implying you have an office in places you do not.
Articles shared as posts
Turn each new blog article into a short post. It keeps the listing active and gives researchers a reason to click through to the site.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Functional medicine keywords are often broad and research-heavy, so we bid on searches with clear intent, such as functional medicine doctor plus a city, and send them to a page that explains pricing and the discovery call. Google does not allow ads for treatments it considers unproven or experimental, so we check your services against its healthcare rules before any ad goes live. Booked calls are the conversion, never page views.
Facebook and Instagram
Meta can bring in people early in their research, usually through educational content: a short provider video, an article, a free talk or webinar. Health-condition targeting is no longer offered and ads cannot imply anyone watching has a condition, so we target by area and broad interests and lead with your approach. Meta may also limit what website data a health business can send back, so we plan around booked discovery calls.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- What Functional Medicine Is and How Our Visits Work
- What a Functional Medicine Membership Includes
- Which Lab Tests We Order and How Results Are Reviewed
- Working With Your Primary Care Doctor During Functional Medicine Care
- Which States We Can See Patients In by Telehealth
What people now ask AI assistants
- What is functional medicine, and is it covered by insurance?
- How much does a functional medicine doctor cost?
- How do I find a licensed functional medicine practitioner who offers telehealth?
Busy and slow seasons
January is strong as people commit to new health goals, and early fall picks up after summer schedules settle. Summer and the holidays are quieter for new memberships. Because the research period is long, articles published in the slow months often bring calls later.
The mistake we see most
The usual mistake is writing like a wellness influencer, with big promises about root causes and reversing conditions. It reads as a claim, it gets ads rejected, and it attracts patients with unrealistic expectations. Describe your process honestly. Keep pixels off intake and lab pages, since HIPAA may apply to that information.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for functional medicine in your state.
Pick your state and the page fills in your towns.
Most of our patients are telehealth. Do we still need local SEO?
Yes, but it looks different. Your Google listing still drives local patients, while articles and state pages reach telehealth patients in the states where your providers are licensed. SEO & AI Search at $499 a month covers articles, on-page fixes and ranking reports, and we structure your site so AI assistants can describe your practice accurately.
Can we sell supplements through the website?
You can, but it changes the rules. Supplement sales bring product claim rules and ad restrictions, and Google does not allow ads for some ingredients at all. We keep supplement pages separate from your medical services, avoid treatment claims, and hold off on supplement ads until we check them against current platform policy.
How do we explain our pricing without scaring people off?
Put it in context. We lay out what a membership includes, how many visits and messages it covers, what labs cost and how it compares with paying visit by visit. People who reach the discovery call already knowing the numbers tend to be better fits and take less of your providers' time.
Do you need access to our EMR or patient data?
No. We do not need patient records to build your site or run ads. We count calls, form fills and booked discovery calls in a way that keeps health information out of Google and Meta, and if a tool ever needs to connect to your systems, we talk through what it can see with you first.
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Talk to us about your functional medicine practice.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
