· Personal Injury Lawyers
Marketing for personal injury lawyers
Get the car wreck calls to your intake team first
We build the site, run the Google Ads and keep your profile sharp so people hurt in a crash find your firm. Every call is tracked, and every word sits inside your state bar's rules.
Your plan in
Personal Injury Lawyers in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a personal injury firm.
Someone gets rear-ended, goes to urgent care, and the other driver's adjuster calls before the bruises fade. That night they search on their phone, often from the couch, and call two or three firms from the map and the ads. Whoever answers, sounds human and explains the next step tends to sign the case. Referrals from past clients still matter, but even a referred caller checks your reviews and site first. A missed call after hours is a case that went somewhere else.
- car accident lawyer near me
- truck accident attorney
- how much is my car accident claim worth
- slip and fall lawyer near me
- do i need a lawyer for a minor car accident
- wrongful death attorney free consultation
Examples of what people type. We research the real terms for your area before we build anything.
A page for every personal injury law service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a personal injury firm.
- Car Accident Lawyer
- Car Accident Lawyer in Sacramento
- Car Accident Lawyer in Roseville
- Car Accident Lawyer in Elk Grove
- and the rest of your towns
- Truck Accident Lawyer
- Truck Accident Lawyer in Sacramento
- Truck Accident Lawyer in Roseville
- Truck Accident Lawyer in Elk Grove
- and the rest of your towns
- Motorcycle Accident Lawyer
- Motorcycle Accident Lawyer in Sacramento
- Motorcycle Accident Lawyer in Roseville
- Motorcycle Accident Lawyer in Elk Grove
- and the rest of your towns
- Slip and Fall Injuries
- Slip and Fall Injuries in Sacramento
- Slip and Fall Injuries in Roseville
- Slip and Fall Injuries in Elk Grove
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every personal injury firm site needs
A phone number that never goes unanswered
Click-to-call in the header of every page, routed to intake or an answering service after hours. We track every call, so missed ones show up on the dashboard instead of disappearing.
Case type pages that sound like you
Separate pages for car wrecks, trucking, motorcycles and premises cases, each explaining what happens after that kind of injury in plain words, without promising a result.
Results and reviews your bar allows
If your state permits past results or client reviews on the site, they go up with the disclaimers your bar requires. If it does not, we leave them off.
A short intake form
Name, phone, what happened and when. Long forms get abandoned by people typing on a phone in a hospital waiting room.
Win the map, where most local choices get made.
Primary category to start from: Personal injury attorney. Then the details below, kept current every month for $499 a month.
Keep the business name clean
Use your real firm name. Stuffing words like car accident lawyer into the name breaks Google's guidelines and is a common reason injury firms get suspended.
Profiles for individual attorneys
Google allows individual lawyers to have their own profile next to the firm's. In a firm with several attorneys, that gives each one a chance to show up when someone searches their name.
Reply to reviews without case details
Thank people and keep it general. Confirming someone was a client or discussing their case in a public reply can run into your duty of confidentiality.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Injury clicks rank among the most expensive on Google, so waste hurts fast. We split campaigns by case type, run call-focused ads only while intake is staffed, and keep a long negative list for law school, paralegal jobs, pro bono help and practice areas you turn down. Local Services Ads with the Google Screened badge are worth testing where Google offers them in your area. You get a weekly report of calls by case type.
Facebook and Instagram
People don't open Facebook looking for a lawyer, so Meta works best as a second touch. We retarget people who visited your site, run short videos of you explaining what to do after a crash, and test lead forms with screening questions so your intake team isn't calling people who were never hurt. Meta reviews legal ads closely, and your bar's rules apply to every one of them.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- What to Do in the First Days After a Car Accident
- What to Say to the Other Driver's Insurance Adjuster
- How the Statute of Limitations Works for Injury Claims
- Who Pays Your Medical Bills After a Crash
- What Happens When the Driver Who Hit You Has No Insurance
What people now ask AI assistants
- Do I need a lawyer if the other driver's insurance already called me?
- How do personal injury lawyers get paid?
- What should I look for in a car accident lawyer?
Busy and slow seasons
Injury work has no true off season, but it moves. Holiday travel weekends, summer road trips and the first icy mornings of winter bring wrecks, and summer adds pool, boating and dog bite cases. Late December can go quiet at intake, then January picks back up.
The mistake we see most
Bar rules in many states restrict words like specialist and expert, and regulate past results, testimonials and phrases like no fee unless we win, which some states pair with a note about case costs. We write inside your state's rules, and you or your ethics counsel sign off before anything goes live.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for personal injury law in your state.
Pick your state and the page fills in your towns.
Can you get us more signed cases?
We can't promise cases, and nobody honest can. What we can do is put your firm in front of people searching right after an injury, make it easy to call, and show you which calls came from which ad or page. Google Ads Management is $499 a month plus the ad budget you pay Google directly, with no markup from us.
Do you write content that follows bar advertising rules?
Yes. We avoid words like specialist or expert unless you hold a certification your state recognizes, we add the disclaimers your bar requires for results or reviews, and we never imply an outcome. You approve every page and ad, and anything your ethics counsel flags gets changed before launch.
We already pay a lead vendor. Why add our own ads?
Shared leads are often sold to several firms, and you race every one of them to the phone. Calls from your own site, profile and ads come to you alone. Plenty of firms run both for a while, compare the cost of each signed case side by side, and then decide where the money goes.
What does a Growth Website include for an injury firm?
Growth is $2,000 one time. You get everything in Starter plus a page for each case type in each city you serve, up to 60 pages, so a truck accident page exists for every town you take cases in. Extra pages are $25 each, and Hosting & Management is $99 a month.
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Guides worth reading
How much to spend on Google Ads, and how to decide
Nobody can honestly hand you a Google Ads budget without knowing your trade, your town and what a customer is worth to you. You can work it out yourself, though, and this is the method.
Google Business ProfileHow to answer a bad Google review without making it worse
A bad review stings, and the urge is to fire back. The reply you write will be read by every future customer who sees it, so it is worth getting right. Here is how to answer, what to avoid, and when to report it.
AI SearchHow to get your business mentioned in ChatGPT answers
No one can make ChatGPT recommend your business, and anyone who says otherwise is selling something. What you can do is make your business easy to find, understand and trust, which is what these tools look for.
Talk to us about your personal injury firm.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
