· Orthodontists
Marketing for orthodontists
More new patient exams from parents and adults ready to start
We handle the site, each office's Google listing and the ads to parents and adults, then track every exam request back to its source.
Your plan in
Orthodontists in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a orthodontic practice.
Orthodontic patients often come from a dentist's referral, but parents still look you up, compare a few offices and read reviews from other families. They want to know what a first exam costs, whether you offer payment plans, how insurance works and whether aligners are an option. Adults research on their own, often after work, and care about appearance and appointment times. Office locations near school and work matter for a long run of visits.
- orthodontist near me free consultation
- braces cost for kids
- clear aligners vs braces
- orthodontist with payment plans
- adult braces near me
- early orthodontic evaluation age
Examples of what people type. We research the real terms for your area before we build anything.
A page for every orthodontics service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a orthodontic practice.
- Braces for Kids
- Braces for Kids in Austin
- Braces for Kids in Round Rock
- Braces for Kids in Cedar Park
- and the rest of your towns
- Braces for Teens
- Braces for Teens in Austin
- Braces for Teens in Round Rock
- Braces for Teens in Cedar Park
- and the rest of your towns
- Adult Orthodontics
- Adult Orthodontics in Austin
- Adult Orthodontics in Round Rock
- Adult Orthodontics in Cedar Park
- and the rest of your towns
- Clear Aligners
- Clear Aligners in Austin
- Clear Aligners in Round Rock
- Clear Aligners in Cedar Park
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every orthodontic practice site needs
Costs and payment plans explained
Give a realistic range or explain what affects treatment cost, plus down payment and monthly plan options. Parents want numbers before they schedule.
A smooth exam request
A short new patient form or online booking for the first exam, with a clear note on what happens at that visit and how long it takes.
Your own smile gallery
Before-and-after photos from your own patients, used with written consent from parents or the adult patient, show your work far better than stock smiles.
A referral page for general dentists
Your referral form, the name of the person who handles referrals and how you report back, all in one place, so nearby dental offices can send families your way without a phone call.
Win the map, where most local choices get made.
Primary category to start from: Orthodontist. Then the details below, kept current every month for $499 a month.
A profile for every office
Each office with its own staff and hours gets its own profile. Satellite offices that open only certain days should show exactly those days.
Photos parents relate to
Post photos of the team, the open bay, the waiting area and office events. Parents are choosing where their kids will spend a lot of time.
Review requests at debond
Ask for reviews when the braces come off and the patient is happiest, from the parent or adult patient, without offering anything in return.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Orthodontic ads split naturally into parents and adults. Parent campaigns target braces for kids and orthodontist searches near your offices, while adult campaigns focus on aligners and adult braces with their own landing page. National aligner brands bid on the same words, so we lean on local terms, your doctor's name and exam offers. Exam requests and calls are tracked per campaign.
Facebook and Instagram
Meta is one of the better channels for orthodontists because parents are there and smiles are visual. We run ads to parents near your offices, with consented patient stories and exam offers, and separate adult campaigns. Ads stay positive and never suggest the viewer has crooked teeth or is unhappy with their smile. Leads go to a short form that the treatment coordinator calls back the same day.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- When Should a Child Have a First Orthodontic Visit
- Braces or Clear Aligners: How to Decide
- What Orthodontic Treatment Costs and How Payment Plans Work
- Playing Sports and Instruments With Braces
- What Happens at a New Patient Orthodontic Exam
What people now ask AI assistants
- How much do braces cost for a teenager?
- Are clear aligners as good as braces?
- How do I choose an orthodontist for my child?
Busy and slow seasons
Summer and the weeks before school starts are the busiest for new starts, since families want appointments before schedules fill. Late in the year, some families hurry to start before benefits reset. After-school appointment times are in demand all year, so the schedule fills from the afternoon backward.
The mistake we see most
The common mistake is fighting national aligner brands on price in ads, a fight a local office rarely wins. Compete on the doctor, the in-person care and payment plans. Patient photos need written consent, especially for minors, and appointment request forms should keep ad pixels away.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for orthodontics in your state.
Pick your state and the page fills in your towns.
We have four offices. How do you handle that?
Each office gets its own Google Business Profile, its own pages for the towns it serves and separate tracking, which lets you see exam requests by location. Larger groups and practices with many offices get a custom quote, which we work out on a free Google Meet consultation. You can also call 918-777-1011 if you would rather talk first.
Is Meta better than Google for orthodontists?
They do different jobs. Google catches parents and adults already searching for an orthodontist, and Meta reaches parents before they start looking. Plenty of practices run both. Any two monthly services together save 10%, so Google Ads and Meta Ads Management come to $898 a month, with ad budgets paid directly to each platform.
Can we use patient before-and-after photos in ads?
On your website, with written consent from the patient or parent, yes. In ads, platforms are more careful with before-and-after images in health categories, so we use them sparingly and favor happy-patient and team content. We also confirm that your consent form covers advertising use as well as the website.
How do we compete with aligner companies that advertise everywhere?
By being the local, in-person option with a real doctor. We build pages on adult orthodontics and aligners that explain what an exam with your orthodontist involves, show your own cases and make payment plans clear. Then we run local ads to those pages and track which ones turn into exams.
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Guides worth reading
How to set up a Google Business Profile the right way
Your Google Business Profile is often the first thing a customer sees, before your website. Setting it up correctly from the start saves you from suspensions, duplicate listings and months of showing up for the wrong searches.
Google Business ProfileHow to answer a bad Google review without making it worse
A bad review stings, and the urge is to fire back. The reply you write will be read by every future customer who sees it, so it is worth getting right. Here is how to answer, what to avoid, and when to report it.
TrackingHow to know which calls came from your website
A tap on your phone number is not the same as a call, and a desktop visitor dialing by hand leaves no trace at all. Here is how to set up website call tracking that tells you what actually happened.
Talk to us about your orthodontic practice.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
