· Dentists
Marketing for dentists
Fill hygiene chairs and implant consults with new patients
We build the site, run your Google listing and manage ads for new patients, emergencies and big-case consults, with tracking that shows which calls came from where.
Your plan in
Dentists in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a dental practice.
New dental patients usually search on a phone, either because they moved, changed insurance or have a tooth that hurts today. They scan the map results, check whether you take their plan, look at reviews and office photos, then call or book online. Big cases like implants and clear aligners get far more research, including price comparisons and before-and-after galleries. Those patients often visit your site several times before they schedule a consult.
- dentist in network with my insurance
- emergency dentist open now
- dental implants cost near me
- family dentist accepting new patients
- teeth whitening dentist near me
- dentist for anxious patients
Examples of what people type. We research the real terms for your area before we build anything.
A page for every dental service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a dental practice.
- Dental Cleanings and Exams
- Dental Cleanings and Exams in Kansas City
- Dental Cleanings and Exams in Overland Park
- Dental Cleanings and Exams in Olathe
- and the rest of your towns
- Emergency Dental Care
- Emergency Dental Care in Kansas City
- Emergency Dental Care in Overland Park
- Emergency Dental Care in Olathe
- and the rest of your towns
- Dental Implants
- Dental Implants in Kansas City
- Dental Implants in Overland Park
- Dental Implants in Olathe
- and the rest of your towns
- Crowns and Bridges
- Crowns and Bridges in Kansas City
- Crowns and Bridges in Overland Park
- Crowns and Bridges in Olathe
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every dental practice site needs
Insurance and membership plan details
List the PPO plans you are in network with and explain your in-house membership plan for patients without insurance, if you offer one.
Emergency visits that are easy to find
A same-day emergency page with your phone number at the top, because the patient with a broken tooth calls the first office that looks like it can see them.
Implant and cosmetic pages with your own cases
Big-case patients want to see your work. Use your own before-and-after photos with written consent, and explain the consult, the steps and financing.
Online scheduling for new patients
Let new patients request or book a cleaning and exam online, and track each request so you can see which pages and ads bring them.
Win the map, where most local choices get made.
Primary category to start from: Dentist. Then the details below, kept current every month for $499 a month.
Secondary categories for real services
Add categories like Cosmetic dentist or Emergency dental service only if you actually provide that care, so the listing matches the searches it should.
Practitioner listings for each dentist
Dentists can have their own profiles. Keep their names, hours and phone numbers pointed at the practice so patients and reviews end up in one place.
Review replies that protect privacy
Dental offices have been fined for revealing patient details in review replies. Thank people and take any complaint offline without confirming they are a patient.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Dental Google Ads work best split by procedure value. Emergency campaigns run during office hours as call-focused ads, new patient campaigns focus on insurance and family searches near the office, and implant or aligner campaigns get their own budget and landing page with financing details. We block searches for free dental care, dental schools and jobs, and track calls by campaign so the front desk does not have to guess.
Facebook and Instagram
Meta works for dental offices promoting new patient specials, whitening, aligner consults and a new location opening, especially with video of the team. Copy cannot imply the viewer has bad teeth or is embarrassed by their smile, which Meta treats as a personal attribute. We target people near the office, use your own photos, and the leads land in a short form your front desk follows up on quickly.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- What a New Patient Visit at Our Office Includes
- How Dental Implant Costs Are Usually Broken Down
- What to Do About a Dental Emergency After Hours
- Using Your Dental Benefits Before the Year Ends
- Clear Aligners or Braces: Questions to Ask Your Dentist
What people now ask AI assistants
- Which dentists near me accept my insurance and are taking new patients?
- How much do dental implants cost without insurance?
- What should I do if I chip a tooth and my dentist is closed?
Busy and slow seasons
The end of the year is busy as patients use benefits and FSA money before they reset. January brings new insurance and new patients. Back-to-school season fills kids' cleanings, and summer travel can leave holes in the hygiene schedule that are worth filling with recall reminders.
The mistake we see most
The common mistake is spending most of the budget on cosmetic and implant ads while the hygiene schedule has gaps. Fill the recall side too. Check your state dental board's rules on how a general dentist can describe specialty services, and treat tracking on appointment request forms with HIPAA care.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for dental in your state.
Pick your state and the page fills in your towns.
Should our implant cases have their own landing page?
Yes. Someone researching implants needs to see your cases, the consult process and financing, which a general homepage cannot cover well. Separate pages also let us measure implant consult requests on their own. The Growth Website at $2,000 one time includes those procedure pages plus a page for each service in each city you serve.
How much is ongoing management for a single-location practice?
For one office, a common setup is the website on Hosting & Management at $99 a month, plus Google Business Profile Management and SEO & AI Search at $898 a month for the pair. Add Google Ads and the three services come to $1,198 a month, with ad spend paid to Google directly. Each monthly service can be cancelled with 30 days notice.
Can you help with our dental reviews without violating privacy?
Yes. We set up review requests after visits, using a message that does not mention treatment, and write replies that thank people without confirming they are patients. If a complaint comes in, we draft a calm reply that invites them to call the office, which keeps protected details off a public page.
Do we need to worry about the Meta pixel on a dental website?
Yes, on certain pages. A pixel on appointment request forms or pages about specific procedures can pass patient information to Meta, and that is a HIPAA risk. We limit tracking to safe events, keep ad pixels off forms, and document the setup for your office manager or compliance contact.
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Guides worth reading
How to set up a Google Business Profile the right way
Your Google Business Profile is often the first thing a customer sees, before your website. Setting it up correctly from the start saves you from suspensions, duplicate listings and months of showing up for the wrong searches.
Google Business ProfileHow to answer a bad Google review without making it worse
A bad review stings, and the urge is to fire back. The reply you write will be read by every future customer who sees it, so it is worth getting right. Here is how to answer, what to avoid, and when to report it.
TrackingHow to know which calls came from your website
A tap on your phone number is not the same as a call, and a desktop visitor dialing by hand leaves no trace at all. Here is how to set up website call tracking that tells you what actually happened.
Talk to us about your dental practice.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
