· Employment Lawyers
Marketing for employment lawyers
Reach workers the night after they are let go
We build the site, run the ads and handle your profile so people who were fired, harassed or shorted on pay find your firm, and we track which calls turn into consultations.
Your plan in
Employment Lawyers in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a employment law firm.
An employment case often starts with a firing, a short final paycheck or a meeting with HR that went badly. The person searches that night, usually reading about their rights before deciding whether they even have a case. They compare a few firms, looking for one that takes cases like theirs on contingency and responds quickly, since agency filing deadlines can be short. Employer-side clients search differently and mostly arrive through referrals from CPAs and other lawyers.
- wrongful termination lawyer near me
- employment lawyer free consultation
- can i sue my employer for firing me
- unpaid overtime lawyer
- how to file a discrimination complaint against employer
- severance agreement review attorney
Examples of what people type. We research the real terms for your area before we build anything.
A page for every employment law service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a employment law firm.
- Wrongful Termination
- Wrongful Termination in Denver
- Wrongful Termination in Aurora
- Wrongful Termination in Lakewood
- and the rest of your towns
- Workplace Discrimination
- Workplace Discrimination in Denver
- Workplace Discrimination in Aurora
- Workplace Discrimination in Lakewood
- and the rest of your towns
- Sexual Harassment
- Sexual Harassment in Denver
- Sexual Harassment in Aurora
- Sexual Harassment in Lakewood
- and the rest of your towns
- Retaliation Claims
- Retaliation Claims in Denver
- Retaliation Claims in Aurora
- Retaliation Claims in Lakewood
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every employment law firm site needs
A short case review form
What happened, when and who the employer is. Keep it brief and note that contacting you doesn't by itself create an attorney relationship, as bars generally expect.
Deadlines explained without legal advice
A plain page on how agency filing deadlines work makes the urgency clear without telling any one visitor what their specific deadline is.
A clear note on fees
Say whether you take cases on contingency, by the hour or for a flat fee on severance reviews. Someone who just lost a paycheck needs to know.
Separate paths if you represent both sides
If you advise employers too, give them their own section. A worker should never land on a page about defending companies.
Win the map, where most local choices get made.
Primary category to start from: Employment attorney. Then the details below, kept current every month for $499 a month.
Add labor work only if you do it
Google also lists a Labor relations attorney category. Add it only if you handle union or collective bargaining matters, since it draws a different caller.
Use the description for claim types
List the claims you take in plain words, like discrimination, unpaid wages and severance reviews. People skim it to see whether you handle their problem.
Keep employer names out of replies
Thank reviewers, but never mention the employer or the claim. Replies are public and could affect a pending matter.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Employment searches mix real cases with people venting, so we bid on terms that show action, like wrongful termination lawyer or severance review, and let the ad copy screen by naming the claims you take. We exclude job searches, HR certification, labor law posters and unemployment benefit filing. If you also serve employers, their campaign runs separately so the two audiences and budgets never blend.
Facebook and Instagram
Meta works for employment firms mainly through education and retargeting. Short videos on topics like what to check before signing a severance agreement, or how overtime rules work for salaried staff, reach workers before they search. Lead forms need screening questions, such as when the job ended, so you aren't flooded with cases you can't take. Your bar's advertising rules apply to every ad, the same as on your website.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- What to Do in the First Week After Being Fired
- Signs a Termination May Have Been Illegal
- How to Review a Severance Agreement Before You Sign
- When Salaried Workers Are Owed Overtime
- How Workplace Retaliation Claims Work
What people now ask AI assistants
- Can I sue my employer for wrongful termination in an at-will state?
- Should I sign a severance agreement without a lawyer?
- How much does an employment lawyer cost?
Busy and slow seasons
Calls follow layoffs. January and the weeks after annual reviews bring terminations and severance questions, and companies often cut staff late in the year or at the start of a new fiscal year. Wage claims pick up after the busy seasons in restaurants, retail and construction.
The mistake we see most
Ads that promise compensation or mention dollar amounts invite bar trouble, and many states restrict past results and terms like specialist. Another frequent mistake is mixing worker and employer marketing on the same pages, which leaves both audiences unsure who you actually represent.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for employment law in your state.
Pick your state and the page fills in your towns.
We represent employees only. Can you keep employer leads out?
Mostly, yes. We write the site and ads in a worker's voice, exclude searches like employment lawyer for small business, and say clearly in the ads who you represent. A few employer calls will still come through the map listing, but the dashboard shows where each call came from.
What does it cost to start with a new site and Google Ads?
A Starter Website is $1,499 one time, Hosting & Management is $99 a month, and Google Ads Management is $499 a month plus the ad budget you pay Google directly. Every monthly service runs on a 30-day agreement, so you can test ads for a few months and stop if the calls aren't worth it.
Can AI assistants recommend our firm?
They can, when your site makes it easy to understand what you do and where. SEO & AI Search structures your pages and writes plain answers to questions like whether a firing was legal, the kind of content AI tools cite. Nobody can promise a mention, but clear, specific pages give you a real chance.
Do we need separate pages for each type of claim?
Yes. Someone who was harassed searches differently from someone owed overtime, and each needs to see their situation described before they trust you. Separate pages also let ads send each search to a matching page, which tends to help ad performance and keeps your intake conversations focused.
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Guides worth reading
How much to spend on Google Ads, and how to decide
Nobody can honestly hand you a Google Ads budget without knowing your trade, your town and what a customer is worth to you. You can work it out yourself, though, and this is the method.
Google Business ProfileHow to answer a bad Google review without making it worse
A bad review stings, and the urge is to fire back. The reply you write will be read by every future customer who sees it, so it is worth getting right. Here is how to answer, what to avoid, and when to report it.
AI SearchHow to get your business mentioned in ChatGPT answers
No one can make ChatGPT recommend your business, and anyone who says otherwise is selling something. What you can do is make your business easy to find, understand and trust, which is what these tools look for.
Talk to us about your employment law firm.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
