· Hotels & Inns
Marketing for hotels & inns
Win more bookings direct instead of paying the travel sites
We build a site that books in a few taps, keep your Google listing sharp, and run ads that reach travelers before they settle on Expedia or Booking.com.
Your plan in
Hotels & Inns in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a hotel or inn.
Travelers usually start broad: a map search for hotels near the venue, the stadium or downtown, or a scroll through Expedia or Booking.com. They compare price, photos, reviews and location, then many check the hotel's own site to see whether booking direct is cheaper or comes with something extra. If your site is slow, the booking engine feels clunky, or the rate matches with no reason to book direct, they go back to the travel site and you pay the commission.
- hotels near me
- bed and breakfast near me
- pet friendly hotel near downtown
- hotels near the convention center
- romantic inn weekend getaway
- hotel with pool and free breakfast
Examples of what people type. We research the real terms for your area before we build anything.
A page for every hotel & inn service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a hotel or inn.
- Rooms and Suites
- Rooms and Suites in Kansas City
- Rooms and Suites in Overland Park
- Rooms and Suites in Olathe
- and the rest of your towns
- Book Direct Offers
- Book Direct Offers in Kansas City
- Book Direct Offers in Overland Park
- Book Direct Offers in Olathe
- and the rest of your towns
- Packages
- Packages in Kansas City
- Packages in Overland Park
- Packages in Olathe
- and the rest of your towns
- Weddings and Room Blocks
- Weddings and Room Blocks in Kansas City
- Weddings and Room Blocks in Overland Park
- Weddings and Room Blocks in Olathe
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every hotel or inn site needs
A booking engine that works on a phone
The reservation flow should open fast, show real availability and finish in a few taps. Every extra screen sends people back to the travel sites.
A reason to book direct
Free parking, late checkout, breakfast or a better cancellation policy for direct guests, stated on every room page. Read your travel site agreements before advertising a lower rate.
Room pages with honest photos
Each room type gets its own page with real photos, bed setup, size and the view. Guests want to know exactly what they are getting.
Pages about the area
Pages about nearby venues, attractions and events match how people search for a place to stay and say things the travel sites cannot say as well.
Win the map, where most local choices get made.
Primary category to start from: Hotel, Inn or Bed & breakfast, whichever matches how you operate. Then the details below, kept current every month for $499 a month.
Get your direct rate onto Google
Google can show your own rate beside the travel sites when your booking engine or channel manager connects to Google's hotel listings. We check whether yours supports it and set it up.
Fill out every amenity
Pool, parking, breakfast, pet policy, accessibility and other amenities feed hotel search filters, so a missing one can hide you.
Reply to every review
Travelers read hotel reviews closely, and they read the replies too. A specific, calm answer to a complaint about noise or cleanliness does real work for the next booking.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Hotels should run search ads on their own name, since travel sites often bid on it, and on searches like hotels near a venue or a weekend getaway in your town. Google also offers hotel-specific ads that show your rate in Google Hotels, connected through your booking engine. We focus spend on the dates and markets you need to fill, and judge campaigns on booking engine revenue rather than clicks.
Facebook and Instagram
Meta is useful before the trip is planned. We run video of the rooms, the view and the town to people in the cities your guests come from, push packages for soft dates and retarget people who started a booking without finishing. Wedding and room block ads go to a separate audience. Booking engine tracking tells us which ads turned into actual stays.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- Where to Stay When You Are in Town for a Wedding
- A Weekend Itinerary Within Walking Distance of the Inn
- Why Booking Direct Gets You More Than the Travel Sites
- How Our Group Room Blocks Work
- Bringing Your Dog: Our Pet Policy and Nearby Trails
What people now ask AI assistants
- Is it cheaper to book a hotel directly or through Expedia?
- What are the best bed and breakfasts near me for a quiet weekend?
- Which hotels near the venue have a room block for weddings?
Busy and slow seasons
It depends on who your guests are. Leisure inns fill on weekends, holidays and local event dates, while hotels near offices and airports fill midweek. Weddings, graduations and sports tournaments create sharp spikes, and the off-season is when packages and local ads have to work hardest.
The mistake we see most
Leaning on the travel sites for everything is the usual trap. They are useful for reach, but every booking costs commission and the guest relationship stays with them. Read your rate parity and brand terms before you advertise a lower direct rate or bid on certain names.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for hotel & inn in your state.
Pick your state and the page fills in your towns.
Can we really compete with Expedia and Booking.com?
Not on reach, but you can win the guests who already found you. A fast site with a clear book direct offer, your rate showing on Google and ads on your own name catch people at the moment they check your site. Hosting and Management at $99 a month keeps that site fast, secure and updated.
Do we need a new website or just a better booking engine?
Often both need attention, but they are separate jobs. Your booking engine handles rates and reservations, and the site is what makes people trust you enough to book. A Starter Website at $1,499 one time covers the main pages and links into your booking engine, with tracking set up so you can see how many visitors reach it.
Can you track actual bookings from our ads?
Usually, yes. We set up tracking so visits to your booking engine, completed reservations where the engine allows it, and calls show up on your live dashboard. Every ad client gets a weekly report on top of that. How much detail we can capture depends on your booking engine, which we check on the consultation call.
Should a small inn bother with Google Ads?
Usually yes, at least on your own name, because a travel site may be paying to show up there and taking that booking. Beyond that, small campaigns around your peak event dates and getaway searches can make sense. Google Ads Management is $499 a month, and the ad budget goes to Google directly with no markup.
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Talk to us about your hotel or inn.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
