· Welding & Fabrication
Marketing for welding & fabrication
Keep the shop booked with work that fits your machines
A rancher with a broken gate, a contractor with stair drawings and a plant needing a repair crew all search for you differently. We set up the site and listing so each one finds the right door.
Your plan in
Welding & Fabrication in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a welding and fabrication shop.
Welding shops get found three ways. Farmers, homeowners and trailer owners search for mobile welding or welding repair near me when something breaks, and they call the first shop that answers. Contractors and builders look for a fab shop that can turn drawings into railings, stairs or structural pieces on schedule, and they want to see past work and capacity. Manufacturers and plants want a dependable repair or production partner and check certifications, materials and processes before they ask for a quote.
- mobile welding near me
- welding repair shop near me
- custom metal fabrication near me
- aluminum boat welding
- custom steel stair railing
- trailer hitch welding
Examples of what people type. We research the real terms for your area before we build anything.
A page for every welding and fabrication service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a welding and fabrication shop.
- Mobile Welding
- Mobile Welding in Columbus
- Mobile Welding in Dublin
- Mobile Welding in Westerville
- and the rest of your towns
- Custom Metal Fabrication
- Custom Metal Fabrication in Columbus
- Custom Metal Fabrication in Dublin
- Custom Metal Fabrication in Westerville
- and the rest of your towns
- Structural Steel
- Structural Steel in Columbus
- Structural Steel in Dublin
- Structural Steel in Westerville
- and the rest of your towns
- Aluminum Welding
- Aluminum Welding in Columbus
- Aluminum Welding in Dublin
- Aluminum Welding in Westerville
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every welding and fabrication shop site needs
Processes and materials listed plainly
MIG, TIG, stick, flux core, steel, stainless and aluminum. A buyer with a specific job scans for these words before reading anything else.
A quote form that takes drawings
Let contractors and plants upload PDFs, DXF files or photos with dimensions. A shop that can quote from a drawing gets the work over one that wants a site visit first.
Certifications where they apply
If your welders hold AWS certifications or you do code work, say so and name the scope. Leave it off rather than overstate it.
A gallery sorted by type of work
Gates, railings, trailers, structural and repairs in separate sections, so a homeowner and a contractor each find relevant photos fast.
Win the map, where most local choices get made.
Primary category to start from: Welder. Then the details below, kept current every month for $499 a month.
Add metal fabricator as a second category
If you do shop fabrication as well as repair, add it as a secondary category so you can show up for both kinds of search.
Post photos straight from the shop floor
A finished railing, a repaired trailer tongue, a gate before paint. Real shop photos beat polished stock images every time.
Spell out mobile service in your hours and areas
If you run a rig to farms and job sites, list the service area and say whether you take emergency or after-hours calls.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Mobile welding and welding repair searches carry real urgency, so those get call-first search ads limited to the area your rig covers. Fabrication campaigns use separate ad groups for railings, stairs, gates and structural work, each pointing to its own page. We exclude welding school, certification class, welder jobs and equipment for sale searches. Call and quote tracking shows which kind of job the money actually comes back from.
Facebook and Instagram
Meta does well for custom pieces people did not know they could order: driveway gates, fire pits, custom railings, ranch signs and trailer builds. Video from the shop floor gets attention from local homeowners and ranchers. For contractor and industrial work, Meta matters much less, and we would rather put that budget into search. We keep spend modest and watch the quote requests it produces.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- MIG vs TIG Welding: Which One Your Project Needs
- What a Custom Steel Railing Costs and Why
- Can a Cracked Trailer Frame Be Welded Safely
- Aluminum Welding on Boats and Trailers
- What to Send a Fab Shop for an Accurate Quote
What people now ask AI assistants
- Can a mobile welder fix a broken trailer at my house?
- How much does custom metal fabrication cost?
- What is the difference between a welder and a fabricator?
Busy and slow seasons
Repair work runs year round, with spikes when farms and ranches gear up in spring and before harvest. Homeowner projects like gates and railings pick up in spring and summer. Contractor work follows the construction season in your region, and winter is often the time to market to plants and manufacturers.
The mistake we see most
Fab shops often show nothing but a phone number and a list of services, which gives a contractor no reason to send drawings. Show the processes, materials and finished work, and make the quote form accept files.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for welding and fabrication in your state.
Pick your state and the page fills in your towns.
Do we need a big website for a welding shop?
Not big, but clear. A Starter Website at $1,499 one time covers your services, gallery, about and contact pages, built for phones with call and form tracking. Hosting and management is $99 a month and includes small updates, so you can send us new job photos and we add them.
Can you help us get more fabrication jobs instead of only repairs?
Yes, by giving fabrication its own pages and its own ads. Gates, railings, stairs and structural steel each get a page with photos and a drawing upload form. Repair calls will keep coming, but the site starts telling contractors and homeowners you build things too.
Is Google Ads worth it for mobile welding?
It often is, because people who search for mobile welding usually have a broken trailer or piece of equipment right now. We keep the ad area to the distance your rig actually travels, and every call gets tracked. Ad clients get a weekly report, so you can match calls to the jobs you invoiced.
We do industrial work for plants. Does marketing even reach them?
Search still matters there, because maintenance managers look for welding repair or a fab shop when their usual vendor is booked. Pages that list processes, materials, certifications and capacity help you make their shortlist. We keep that copy factual and in the language a plant engineer uses.
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Talk to us about your welding and fabrication shop.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
