· General Contractors
Marketing for general contractors
A website that holds up when an owner's rep looks you up
A lot of commercial work starts with a referral and ends with someone searching your company name. We build the project pages, listing and search presence that make that check go your way.
Your plan in
General Contractors in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a general contractor.
Commercial work rarely starts with a cold Google search for a contractor. It starts with a developer, architect or owner's rep who heard your name, then looks you up to see your project list, the sectors you build in, your safety program and whether you can bond the job. Residential clients behave differently. They search for additions and remodels, read reviews and call a few builders before anyone walks the house. Your site has to serve both buyers without blurring them together.
- commercial general contractor near me
- tenant improvement contractor
- design build contractor
- general contractor for church building
- metal building contractor
- home addition contractor near me
Examples of what people type. We research the real terms for your area before we build anything.
A page for every general contracting service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a general contractor.
- Commercial Construction
- Commercial Construction in Kansas City
- Commercial Construction in Overland Park
- Commercial Construction in Olathe
- and the rest of your towns
- Tenant Improvements
- Tenant Improvements in Kansas City
- Tenant Improvements in Overland Park
- Tenant Improvements in Olathe
- and the rest of your towns
- Design-Build
- Design-Build in Kansas City
- Design-Build in Overland Park
- Design-Build in Olathe
- and the rest of your towns
- Pre-Construction Services
- Pre-Construction Services in Kansas City
- Pre-Construction Services in Overland Park
- Pre-Construction Services in Olathe
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every general contractor site needs
Project pages by sector
Retail, medical, industrial and church work each get a page with photos, scope and delivery method, so an owner finds a job that looks like theirs.
A clear path for bid invitations
Estimators and owners need one place to send an invitation to bid or a plan room link. Put your prequalification contacts there so nobody has to dig for an email address.
Homeowner work kept separate
If you also take additions and remodels, give homeowners their own section and a simple estimate request, so they never land on a page about tilt-wall shells.
Credentials on the page
License numbers, the trades you self-perform, your safety program and the insurance details you are comfortable sharing. Owners and lenders check these before they shortlist a GC.
Win the map, where most local choices get made.
Primary category to start from: General contractor. Then the details below, kept current every month for $499 a month.
Post closeout photos from real jobs
Upload finished work with the city and building type in the description. A listing full of local projects tells a searcher you are active and building nearby.
Ask for the review at the final walkthrough
Once the punch list is signed off, the owner or facility manager is at their most generous. A review that names the project type carries more weight than a one-line rating.
Add only categories you actually bid
Secondary categories should match work you take on, not every trade on the job. Leave off the scopes you always sub out.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
For commercial work, Google Ads is a narrow tool. We bid on specific phrases like tenant improvement contractor or design build firm, only in the cities you work, and exclude job seekers and supply searches. On the residential side, search ads for additions and remodels tend to pull better, and we check whether Google offers Local Services Ads for your trade in your area. Every call and form gets tracked back to the keyword that sent it.
Facebook and Instagram
Meta seldom produces a commercial bid, and we will not pretend otherwise. It earns its keep on residential work, with progress videos and before and after footage shown to homeowners in your service area. It also helps when you are short on superintendents and carpenters, but job ads fall under Meta's employment Special Ad Category, which limits how you can target them. We set those campaigns up inside the rules.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- What a General Contractor Does on a Commercial Build
- Design-Build vs Design-Bid-Build for Your Next Project
- How to Compare Two GC Bids That Look Nothing Alike
- Questions to Ask Before You Hire a Commercial Contractor
- What Slows Down a Tenant Improvement and How to Avoid It
What people now ask AI assistants
- What is the difference between a general contractor and a construction manager?
- How do i find a commercial general contractor for a medical office?
- Is design build cheaper than hiring an architect first?
Busy and slow seasons
Commercial bidding follows budgets more than weather. Owners plan through fall and winter, bids go out early in the year, and site work starts when the ground allows. Residential inquiries pick up in late winter as people plan spring projects, then thin out around the holidays.
The mistake we see most
The usual miss is one generic website trying to talk to a hospital facilities director and a homeowner at the same time, and convincing neither. Split the two paths, show real projects with real scope, and keep license and insurance details current.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for general contracting in your state.
Pick your state and the page fills in your towns.
Can a website actually help us get commercial work?
It rarely starts the conversation, but it is often where you get vetted. When an architect or owner's rep looks you up after a referral, they want projects in their sector and an easy way to send a bid invitation. Our Growth Website, $2,000 one time, gives each sector and each city you build in its own page, up to 60 pages.
We do commercial and residential. Should that be one site or two?
One site with two clear entrances usually beats two thin sites. Commercial visitors get project pages, prequalification details and a bid contact. Homeowners get remodel and addition pages with a short estimate form. The tracking shows us which side each call and form came from, so you can see where your leads are actually starting.
Is it worth paying for ads for commercial projects?
Only on a tight list of terms in the markets you serve, and only after the site can hold up to scrutiny. Google Ads management is $499 a month, and your ad budget is paid straight to Google with no markup from us. If the numbers in your weekly report do not justify it, you can stop with 30 days notice.
Our work comes from relationships. Why bother with Google at all?
Relationships get you the call, and Google is where people double-check you before it. A thin listing, an old project gallery or a site that still shows a phone number you dropped years ago raises questions you never hear about. Keeping your profile and site current protects the referrals you already earn.
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Talk to us about your general contractor.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
