· Trade Schools
Marketing for trade schools
Fill the next start date with students who finish the program
We build program pages and ads that tell prospective students exactly what the training involves, then track every inquiry to the campaign that brought it.
Your plan in
Trade Schools in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a trade school.
Prospective trade school students often move quickly once they make up their mind. Someone is tired of a dead-end job, finishing high school without college plans, leaving the military or changing careers. They search for welding, HVAC, CDL or electrical training nearby, then compare program length, schedule, cost, financial aid where it applies, and what graduates go on to do. Parents often weigh in for younger students. A quick, honest reply from admissions wins a lot of enrollments.
- welding school near me
- hvac training program
- cdl training near me
- electrician trade school
- trade schools near me with financial aid
- night classes for plumbing
Examples of what people type. We research the real terms for your area before we build anything.
A page for every trade school service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a trade school.
- Welding Program
- Welding Program in Raleigh
- Welding Program in Cary
- Welding Program in Apex
- and the rest of your towns
- HVAC Technician Program
- HVAC Technician Program in Raleigh
- HVAC Technician Program in Cary
- HVAC Technician Program in Apex
- and the rest of your towns
- Electrical Program
- Electrical Program in Raleigh
- Electrical Program in Cary
- Electrical Program in Apex
- and the rest of your towns
- Plumbing Program
- Plumbing Program in Raleigh
- Plumbing Program in Cary
- Plumbing Program in Apex
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every trade school site needs
A full program page for each trade
What students learn, schedule options, hands-on shop time, cost and start dates. Vague program pages lose students to schools that spell it out.
Honest outcomes language
Talk about the skills and credentials the program prepares students for. Only publish job placement or earnings figures you can document, and follow the rules that apply to your school.
Start dates and a fast inquiry
Show the next start date on each program page with a short inquiry form. Prospective students lose interest if they wait days for a reply.
Photos of the shop floor
Welding booths, training labs, trucks and instructors working beside students. People choosing a trade want to see where they will get their hands dirty.
Win the map, where most local choices get made.
Primary category to start from: Vocational school. Then the details below, kept current every month for $499 a month.
List every program you teach
Welding, HVAC, CDL and electrical training are separate searches. List each program with a short description.
Post upcoming start dates and info sessions
Posts with the next start date or an open house give people a reason to act now instead of next year.
Ask graduates for reviews
Reviews from graduates about instructors and hands-on time help the next student more than anything you write yourself.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Run search campaigns by program, with welding, HVAC, CDL and electrical each sent to its own page with start dates and an inquiry form. Target the commuting area around your campus. Exclude job searches that have nothing to do with training, and free course searches if you do not offer any. Track inquiries, tours and enrollments, and keep ad claims about jobs and pay inside the rules that govern school advertising.
Facebook and Instagram
Meta can reach career changers and recent graduates who are not searching yet. Short videos of students welding or wiring a panel, with an info session invite, tend to hold attention. Meta may treat ads that lean on job openings or certification as employment ads under its Special Ad Categories, which narrows targeting, so we check each ad against that before it runs. Retarget visitors to program pages.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- How Long It Takes to Become a Welder
- Trade School vs College: Questions to Ask First
- What an HVAC Training Program Covers
- Paying for Trade School: Financial Aid Basics
- Getting Your CDL: Steps From Training to Test
What people now ask AI assistants
- What trade school programs pay the most?
- How long does welding school take?
- Can i use financial aid for trade school?
Busy and slow seasons
Inquiries pick up after high school graduation, in January when people make career resolutions, and after layoffs or plant closings in your area. Summer and the weeks before a start date are busy. The holidays are slow, which makes them a good time to build retargeting audiences for January.
The mistake we see most
Promising jobs or salaries in ads. The FTC has guides for vocational school advertising, and schools that take federal student aid face misrepresentation rules from the Department of Education. Keep placement claims documented and wording conservative, and have your compliance lead sign off on every ad.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for trade school in your state.
Pick your state and the page fills in your towns.
Can you help fill a specific program start date?
Yes. We build a campaign around that program and date, with its own landing page and inquiry form, and track every inquiry in your dashboard. Google Ads, Meta Ads and Google Business Profile Management together come to $1,198 a month with the 20% discount, and ad budgets go straight to Google and Meta.
Can we talk about job placement in our ads?
Only with care. Placement and earnings claims have to be accurate and documented, and federal and state rules apply to how schools advertise them. We keep ad copy focused on the training and skills, and any outcomes figure you want to use has to come from your own verified records.
Will Meta restrict our ads?
It can. If an ad leans on jobs or certification, Meta may classify it as an employment ad, which limits targeting by age and some other options. We write ads that focus on the training itself, test what works inside those limits, and report the results to you every week.
Can our admissions team see where inquiries come from?
Yes. Every call, form fill and booking shows up in your live dashboard with the page and campaign it came from. Admissions can see which programs and ads bring inquiries, and ad clients get a weekly report on spend and results.
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Talk to us about your trade school.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
