· Solar Installers
Marketing for solar installers
Win homeowners who are tired of solar sales pitches
Solar buyers have been door-knocked, cold-called and buried in ads. We build your site and campaigns around what a careful buyer wants to see from a local installer.
Your plan in
Solar Installers in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a solar installer.
Solar is a long, cautious purchase. Homeowners hear about it from a neighbor with panels, a utility bill that jumped, or a door knocker they did not trust. They research for weeks, read about batteries and their state's net metering rules, compare installers on reviews, and look for proof that the company does its own installs and will be around for service later. Plenty collect several quotes and sit on them before deciding.
- solar companies near me
- solar panel cost for house
- solar battery backup
- solar panel repair near me
- local solar installers reviews
- solar panels removed for new roof
Examples of what people type. We research the real terms for your area before we build anything.
A page for every solar installation service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a solar installer.
- Residential Solar Installation
- Residential Solar Installation in Indianapolis
- Residential Solar Installation in Carmel
- Residential Solar Installation in Fishers
- and the rest of your towns
- Solar Battery Storage
- Solar Battery Storage in Indianapolis
- Solar Battery Storage in Carmel
- Solar Battery Storage in Fishers
- and the rest of your towns
- Commercial Solar
- Commercial Solar in Indianapolis
- Commercial Solar in Carmel
- Commercial Solar in Fishers
- and the rest of your towns
- Solar Panel Repair
- Solar Panel Repair in Indianapolis
- Solar Panel Repair in Carmel
- Solar Panel Repair in Fishers
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every solar installer site needs
Your own crews, shown clearly
Say whether your employees install the system or a subcontractor does. Buyers worried about fly-by-night sales outfits want to know who will be on the roof and who answers the phone afterward.
Plain answers on cost and financing
Explain cash, loan, lease and power purchase options without promising savings you cannot back up. An honest financing page earns more trust than a headline about free solar.
Install photos labeled by town
Show systems you put in, labeled by town, with a note on system size and whether it included a battery. It proves you work in their area.
Service after the install
Monitoring, repairs, and removal and reinstall for reroofs. Homeowners whose original installer closed its doors search for this, and it is a good way to start a relationship.
Win the map, where most local choices get made.
Primary category to start from: Solar energy company. Then the details below, kept current every month for $499 a month.
Show the installs, not the sales team
Photos of finished arrays, battery installs and your crew on a roof say more than a photo of a branded tent at a home show.
Ask owners to update reviews after a year
A review updated after a full year, mentioning how the system performed and how service went, is the kind solar shoppers look for. Ask happy customers to add to theirs.
Keep service areas realistic
List the counties your crews install in. A listing that claims the whole state looks like a sales operation, which is exactly what buyers are trying to avoid.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Solar clicks are expensive and crowded with lead sellers bidding on the same words. Keep campaigns local, with ads that name your town and your own install crews, and send them to pages that answer cost and financing honestly. Exclude free solar, government program and jobs terms. Track consultations, then mark which ones signed, because the gap between a form fill and a contract is wide in solar.
Facebook and Instagram
Meta has a crowded history in solar, full of vague free-panel ads, so plain local proof stands out: a homeowner's array, a crew photo, a short video explaining batteries. Ads that promote financing or loans can fall under Meta's credit special ad category, which restricts targeting by age, gender and location, so we keep the offer clear and set campaigns up inside those limits.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- How to compare solar quotes line by line
- When a home battery makes sense with solar
- What happens to solar panels when you need a new roof
- How net metering works with your utility
- Questions to ask a solar installer before you sign
What people now ask AI assistants
- Is solar worth it for my house?
- How do I find a reputable local solar installer?
- Do solar panels need maintenance?
Busy and slow seasons
Interest climbs in late spring and summer when air conditioning bills arrive, and again when utilities announce rate changes. Installs slow in winter in snowy states, and the weeks around the holidays are quiet for sales. Changes to incentives or net metering rules can move demand quickly, in either direction.
The mistake we see most
Promising savings, free panels or government money in ads. It invites complaints, attracts the wrong buyers and makes you look like the outfits homeowners are dodging. Talk about the system, the installer and the service plan, and let the consultation handle the numbers for that home.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for solar installation in your state.
Pick your state and the page fills in your towns.
Do you sell solar leads?
No. We build your own website, Business Profile and ads, so inquiries come to you and only you. Shared solar leads get called by several installers in quick succession, which is part of why homeowners are so wary. The leads your own marketing brings in are people who chose your company on purpose.
How should we talk about incentives and tax credits?
Carefully. Incentives change with federal and state policy, and outdated or overstated claims cause trouble. We keep the website general and point people to a consultation for numbers specific to their home, and we update pages when you tell us a program has changed. Small text changes like that are covered by the $99 monthly Hosting & Management plan.
Our sales cycle is long. Is Google Ads worth it?
It can be, if you track past the first form. We set up call, form and booking tracking, and you mark which consultations signed. The weekly report then shows which campaigns produce contracts, not just inquiries. Your ad budget goes to Google directly, and the management fee is $499 a month on a 30-day agreement.
Can you help us market repair and service work?
Yes, and it deserves its own marketing. Homeowners whose original installer went out of business often search for someone to fix or monitor their system. A service page, a separate ad group and the right Business Profile services can bring that work in, and some of those customers later add a battery or expand.
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Guides worth reading
Why a page for each service in each city can bring more calls
People search for a job in a place. A page built for exactly that search gives Google something to show and gives the customer a reason to call. Done carelessly, the same idea produces pages Google ignores.
Google AdsLocal Services Ads or regular Google Ads: which one you need
Both can put your business at the top of Google, but they work differently, bill differently and suit different businesses. Here is how to tell which one fits yours.
Google Business ProfileHow to get more Google reviews without breaking Google's rules
Plenty of happy customers never leave a review because nobody asked them at the right moment. A simple, steady habit of asking fixes that. Here is how to build it, and the shortcuts that cost businesses their reviews.
Talk to us about your solar installer.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
