· HVAC Companies
Marketing for hvac companies
Fill the board in July and keep it full in October
We build the website, run the ads and manage your Google profile so repair calls come in during the heat waves and tune-ups and replacements fill the shoulder seasons.
Your plan in
HVAC Companies in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a HVAC company.
When the AC quits in the middle of a heat wave, homeowners search, look at the map, and call whoever can come today. Speed and reviews win those calls. Replacements are different. A new system is a big purchase, so people read reviews, compare financing, look at the brands you install and usually get more than one quote. Maintenance customers come out of repair calls that went well, so every service visit is a chance to sign someone up for a plan.
- ac repair near me
- furnace not turning on
- heat pump replacement cost
- hvac tune up special
- ac blowing warm air
- mini split installation
Examples of what people type. We research the real terms for your area before we build anything.
A page for every hvac service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a HVAC company.
- AC Repair
- AC Repair in Nashville
- AC Repair in Franklin
- AC Repair in Brentwood
- and the rest of your towns
- AC Replacement
- AC Replacement in Nashville
- AC Replacement in Franklin
- AC Replacement in Brentwood
- and the rest of your towns
- Furnace Repair
- Furnace Repair in Nashville
- Furnace Repair in Franklin
- Furnace Repair in Brentwood
- and the rest of your towns
- Heat Pump Installation
- Heat Pump Installation in Nashville
- Heat Pump Installation in Franklin
- Heat Pump Installation in Brentwood
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every HVAC company site needs
Financing explained on the replacement pages
A new system is a real expense. If you offer financing, say so where people are reading about replacements, and keep the terms in your lender's own words.
A maintenance plan page that sells itself
Spell out what the plan includes, how many visits a year and what members get on repairs. A clear plan page turns one-time repair customers into recurring revenue.
Online booking for tune-ups
Let people pick a time for a seasonal tune-up without calling. It fills the slow weeks, and each booking is tracked like any other lead.
The equipment you install
Homeowners compare systems by brand. Show the equipment lines you carry and any dealer status you hold, with photos of your own installs.
Win the map, where most local choices get made.
Primary category to start from: HVAC contractor. Then the details below, kept current every month for $499 a month.
Post before the season turns
A post about AC tune-ups in early spring and furnace checks in early fall shows up right when people start thinking about it.
Photos of real installs
Clean condenser pads, tidy line sets and finished furnace closets. Before and after shots of a changeout do more than a logo ever will.
Set the service area to where your trucks really go
List the towns you actually cover instead of a giant radius. It keeps the listing honest and cuts calls from places you would never drive to.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Split campaigns by job type. Repair campaigns run hard when it is hot or cold and target urgent phrases like ac not cooling or furnace repair near me. Replacement campaigns target cost and quote searches and send people to a page about systems and financing. Tune-up campaigns fill the shoulder months. Where Google offers Local Services Ads for HVAC in your area, they sit on top of all this. Turn bids down when the board is full.
Facebook and Instagram
Meta works well for HVAC outside the emergency moment. Run tune-up offers to homeowners in your service area before each season, replacement ads that mention financing if you offer it, and retargeting for anyone who looked at a replacement page. Video of a tech pointing out a filthy coil or a rusted-out furnace gets attention because it is real. Judge Meta on tune-ups, plan signups and replacement leads.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- Repair or Replace: How to Decide on an Aging AC Unit
- Heat Pump vs Furnace for Homes in Your Area
- What Happens During an HVAC Tune-Up
- Why Your AC Freezes Up and What to Do
- How a New System Should Be Sized
What people now ask AI assistants
- How long should a central air conditioner last?
- Is a heat pump better than a gas furnace?
- What should an hvac maintenance plan include?
Busy and slow seasons
The first real heat wave and the first hard freeze are when the phones ring nonstop. Spring and fall are the shoulder seasons, when repair calls slow down. That is the time to push tune-ups, maintenance plan signups and replacements before the next rush hits.
The mistake we see most
Spending the whole ad budget in peak season when you could not take another call anyway, then going dark in the shoulder months. Flip it. Pull back when the board is full and spend to keep techs busy when it is quiet.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for hvac in your state.
Pick your state and the page fills in your towns.
Can I run Google Ads and Meta Ads together and save?
Yes. Any two monthly services together save 10%, so Google Ads and Meta Ads come to $898 a month instead of $998. Add Google Business Profile Management and three services are $1,198. Ad budgets are separate, paid straight to Google and Meta, and we do not mark them up.
How do I sell more maintenance plans online?
Give the plan its own page that lists exactly what members get, then send tune-up ads and post-service review texts to it. We track every plan signup and booking in your dashboard, so you can see which ad or page brought each one in during the shoulder season.
Will you push replacement jobs over repairs?
That is your call. A common setup is repair campaigns to keep techs busy and replacement campaigns for margin, built separately so you can turn one up and the other down. The weekly report shows what each one brought in, so the decision is based on your numbers.
What does the website cost for an HVAC company?
A Starter Website is $1,499 one time, with the main pages and call, form and booking tracking. If you want to show up for searches by town, the Growth Website at $2,000 adds a page for each service in each city you serve. Hosting & Management is $99 a month for either one.
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Guides worth reading
Why a page for each service in each city can bring more calls
People search for a job in a place. A page built for exactly that search gives Google something to show and gives the customer a reason to call. Done carelessly, the same idea produces pages Google ignores.
Google AdsLocal Services Ads or regular Google Ads: which one you need
Both can put your business at the top of Google, but they work differently, bill differently and suit different businesses. Here is how to tell which one fits yours.
Google Business ProfileHow to get more Google reviews without breaking Google's rules
Plenty of happy customers never leave a review because nobody asked them at the right moment. A simple, steady habit of asking fixes that. Here is how to build it, and the shortcuts that cost businesses their reviews.
Talk to us about your HVAC company.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
