· Software Companies
Marketing for software companies
More demo requests from buyers already comparing tools
Software buyers research on their own for a long time before they talk to sales. We build the pages and campaigns that show up during that research.
Your plan in
Software Companies in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a software company.
Software buyers do a lot of their research before they ever talk to sales. A team lead hits a wall with spreadsheets or the current tool, searches for alternatives, reads comparison pages and software review sites like G2 and Capterra, asks peers on LinkedIn and in online communities, and builds a shortlist. Then IT, finance and the eventual users each weigh in. The product with clear pricing, honest comparisons and an easy trial or demo tends to make the list.
- project management software for construction
- best scheduling software for small clinics
- crm with built in texting
- inventory software that works with quickbooks
- hr software pricing for small business
- alternatives to spreadsheets for tracking jobs
Examples of what people type. We research the real terms for your area before we build anything.
A page for every software service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a software company.
- Product Tour
- Product Tour in Indianapolis
- Product Tour in Carmel
- Product Tour in Fishers
- and the rest of your towns
- Pricing
- Pricing in Indianapolis
- Pricing in Carmel
- Pricing in Fishers
- and the rest of your towns
- Integrations
- Integrations in Indianapolis
- Integrations in Carmel
- Integrations in Fishers
- and the rest of your towns
- Use Cases by Industry
- Use Cases by Industry in Indianapolis
- Use Cases by Industry in Carmel
- Use Cases by Industry in Fishers
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every software company site needs
Pricing that answers the first question
Even if larger deals are quoted, show starting plans or explain how pricing works. Buyers who cannot find pricing often assume it is too expensive and move to the next tab.
Honest comparison pages
People search your category plus the word alternative. A fair page comparing you to the tools they are leaving, including where the other product fits better, earns trust and gives search engines and AI assistants a page to point to.
A page for every major integration
Buyers often filter tools by what they connect with. A page per integration, explaining what syncs and how, catches searches for your category plus the app they already use.
Pages for each buyer in the room
The users want features, IT wants security and single sign-on, finance wants pricing and contract terms. Give each of them a page they can find and forward.
Win the map, where most local choices get made.
Primary category to start from: Software company. Then the details below, kept current every month for $499 a month.
Keep it simple and accurate
A Business Profile matters less for most software companies, since nobody picks software from a map. Keep the name, website and hours right so the listing backs you up when someone checks.
Use it for hiring and local presence
If you have an office, the profile helps candidates and partners find it, and photos of the team and space make the company feel real to people researching it.
Send reviews where buyers look
Google reviews help, but software buyers lean on review sites built for software. Point happy customers there first and keep the Google listing consistent with them.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Search ads work for software when they target high-intent terms: your category plus software, pricing, alternative, and the names of tools buyers are leaving. You can bid on competitor names, but using their trademark in your ad text can be restricted, so keep the copy about your product. Send each ad to a matching page, and track trials and demo requests, then which ones became paying accounts.
Facebook and Instagram
Meta is uneven for B2B software. For tools sold to small businesses or individuals, like scheduling or bookkeeping apps, Meta can drive trials worth paying for. For enterprise software with a buying committee, it mostly works as retargeting. LinkedIn tends to reach decision makers by title and company more precisely, and we will be straight with you about where your budget belongs.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- When a team has outgrown spreadsheets
- How to get your team to adopt a new tool
- What single sign-on means and why IT asks for it
- How to build a business case for new software
- Questions to ask a software vendor about data security
What people now ask AI assistants
- What are good alternatives to the software we use now?
- Which CRM works best for a small field service business?
- Is this software SOC 2 compliant?
Busy and slow seasons
Software buying follows budgets. Fall planning and year-end budget spending bring a burst of demos, January brings fresh budgets and new projects, and summer can slow as decision makers travel. Tools for a specific industry also follow their buyers' calendars, like tax software ahead of filing season or school software before fall.
The mistake we see most
Feature lists with no context. Buyers search for the problem they have and rarely for your feature names. Pages that start with the job the buyer is trying to get done, then show how the product does it, are the ones that earn the demo.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for software in your state.
Pick your state and the page fills in your towns.
Can you help with AI search for a software product?
Yes. Buyers now ask ChatGPT, Gemini and Perplexity which tools fit their needs. SEO & AI Search, at $499 a month, structures your site so those assistants can understand what the product does, who it is for and how it compares. Clear pricing, integration and comparison pages give them accurate facts to repeat.
Is the Growth Website right for a software company?
The Growth Website is built around services in cities, which suits local businesses. A software company usually needs feature, integration, use case and comparison pages instead, so we scope the page list on the consultation call. Larger product sites get a custom quote, and every site runs on the $99 monthly Hosting & Management plan.
Should we bid on competitor names?
It can work, since people searching a competitor's name plus alternative or pricing are often unhappy with what they have. Keep the ad text about your own product, send the click to an honest comparison page, and watch the numbers closely. Google Ads Management is $499 a month, and your ad budget is paid to Google without a markup.
Our buyers include IT, finance and the end users. How does the site handle that?
We give each one a path. A security page with your compliance details and single sign-on support for IT, a pricing and contract page for finance, and feature and use case pages for the people who will use the product daily. Each page is something your champion inside the company can forward to the others.
Related industries
IT Services
Businesses switch IT providers after an outage, a breach scare or one slow ticket too many. We build your site and...
Online Stores
We fix product pages, set up Merchant Center and Shopping ads, run Meta catalog ads, and track revenue by channel so...
Engineering Firms
We build a capabilities site with real project pages, keep your Google profile accurate and write the articles that...
Guides worth reading
SEO or Google Ads: which to start with
SEO and Google Ads both put you in front of people searching for what you do. They differ in speed, in cost, and in what you're left with when you stop. Here is how to decide where to start.
TrackingThe five marketing numbers a business owner should watch
Clicks, likes and impressions are easy to report and hard to bank. These five numbers tell you whether your marketing is bringing in customers, and what each one is costing you.
AI SearchAI search and SEO: what changes and what stays the same
People now ask ChatGPT, Gemini, Copilot and Perplexity the questions they used to type into Google, and Google answers some questions itself. The foundations of being found haven't moved. A few habits need to.
Talk to us about your software company.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
