· Online Stores
Marketing for online stores
Sell more from the store you already have, with numbers you trust
We fix product pages, set up Merchant Center and Shopping ads, run Meta catalog ads, and track revenue by channel so you know which ad dollars came back.
Your plan in
Online Stores in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a online store.
Online shoppers either search for a product or get shown one. Search shoppers type something specific, like a waterproof dog bed or a brand plus a size, and compare products, prices, shipping and reviews in Google Shopping before clicking. Others discover you through an Instagram or Facebook ad, visit, leave and come back days later through a retargeting ad or a search for your brand. Product photos, reviews, shipping cost and the return policy decide the sale.
- waterproof dog bed large
- handmade leather wallet for men
- organic cotton baby clothes
- personalized cutting board gift
- refillable eco friendly cleaning products
- candle gift set free shipping
Examples of what people type. We research the real terms for your area before we build anything.
A page for every online store service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a online store.
- Collection Pages
- Collection Pages in Nashville
- Collection Pages in Franklin
- Collection Pages in Brentwood
- and the rest of your towns
- Best Sellers
- Best Sellers in Nashville
- Best Sellers in Franklin
- Best Sellers in Brentwood
- and the rest of your towns
- New Arrivals
- New Arrivals in Nashville
- New Arrivals in Franklin
- New Arrivals in Brentwood
- and the rest of your towns
- Gift Guide
- Gift Guide in Nashville
- Gift Guide in Franklin
- Gift Guide in Brentwood
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every online store site needs
Product pages that answer every question
Photos from every angle, sizes, materials, shipping time and cost, returns and reviews on the page itself. Each unanswered question is a reason to leave.
A clean Merchant Center feed
Accurate titles, prices, availability, product identifiers and images in Google Merchant Center. Shopping ads and free listings are only as good as the feed behind them.
Meta pixel plus Conversions API
Meta's browser pixel and its server-side Conversions API both sending purchases with order values, so catalog ads learn from real sales.
Collection pages built for search
Collection pages with real descriptions and filters give Google something to show for broad searches like men's leather wallets.
Win the map, where most local choices get made.
Primary category to start from: Online-only stores are not eligible for a Google Business Profile; with a showroom or pickup spot, use the category for what you sell there. Then the details below, kept current every month for $499 a month.
Only list a real location
Google requires in-person contact with customers at the listed address or in a service area. A warehouse that never meets customers does not qualify, and fake listings get removed.
Treat Merchant Center as your storefront
For an online store, the Merchant Center account does the job a listing does for a local shop. It is how your products show up across Google.
Connect local pickup if you offer it
If you have a store or pickup point, Google can show nearby shoppers which products are in stock there.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
For online stores, Google Ads mostly means Shopping. We set up or fix your Merchant Center feed, then run Shopping and Performance Max campaigns grouped by margin and best sellers, so spend goes where the profit is. Search campaigns cover your brand and high-intent product phrases. We cut products that lose money, review search terms weekly and judge campaigns on revenue and return on ad spend.
Facebook and Instagram
Meta catalog ads show each person the products they viewed, or similar ones, pulled straight from your product catalog. We connect the catalog, set up the pixel and Conversions API, and run prospecting with video and creator-style content alongside catalog retargeting. New creative goes in on a steady schedule, since stale ads stop selling quickly in e-commerce. Results are judged on purchases and revenue.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- How to Choose the Right Size: Our Fit Guide
- Gift Guide: Our Best Sellers for the Holidays
- How Our Products Are Made
- How to Care for Your Order So It Lasts
- Shipping, Returns and Exchanges Explained
What people now ask AI assistants
- Is this online store legit and do they ship fast?
- What are good alternatives to Amazon for handmade gifts?
- Which brands make a durable dog bed that is machine washable?
Busy and slow seasons
Black Friday through the holidays is the peak for most stores, with Mother's Day, Father's Day, Valentine's Day and back to school mattering by category. January returns and a slow late winter follow. Plan inventory and creative well before each peak, since ad costs climb as everyone competes.
The mistake we see most
An online store is a different kind of site from a local business website. It lives on product data, checkout speed and tracking. The common mistake is running ads before the pixel, Conversions API and Merchant Center are set up right, so the platforms optimize on bad data. Fix tracking first.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for online store in your state.
Pick your state and the page fills in your towns.
Do you build online stores?
An online store is a different build from the service business sites in our Starter and Growth plans. It needs product pages, collections, cart, checkout, shipping and tax settings. We scope store work on the consultation call. If you already sell on a platform like Shopify, improving what is there often makes more sense than rebuilding.
How do you charge for running Shopping and catalog ads?
Google Ads Management and Meta Ads Management are $499 a month each, or $898 together with the 10% discount. Your ad budget goes straight to Google and Meta, with no markup from us. Every monthly service runs on a 30-day agreement, so you can cancel with 30 days notice.
Why are our products disapproved in Merchant Center?
Common reasons are missing product identifiers, prices or availability that do not match the site, missing shipping or return policies, and images with promotional text or watermarks. Google also checks the site itself. We read the diagnostics, fix the feed and the pages, and request reviews of the disapprovals where needed.
Does SEO matter if we already run ads?
Yes, because ads stop the moment you stop paying. Collection pages, product pages and helpful articles can bring in shoppers without a cost per click and help your brand get cited when people ask AI assistants for product recommendations. SEO & AI Search works best alongside ads, as a second source of traffic.
Related industries
Boutiques
We build a boutique site that shows what is in stock, get you found by local shoppers on Google, and run Instagram and...
Wholesale Distributors
Distributors win accounts on availability, service and the brands on their shelves. We build a site that shows...
Manufacturers
Engineers and purchasing managers search by process, material and tolerance, then judge your site in seconds. We build...
Guides worth reading
The local SEO checklist we use for every business
Local SEO is a list of unglamorous jobs done properly and then kept up. Here is the list we work through, in the order we do it, and why each item is on it.
Meta AdsGoogle Ads or Facebook Ads: where your money works harder
The choice comes down to whether your customers search for what you do or need to be shown it first. Many businesses lean clearly one way, and some need both in the right order.
WebsitesWhat a small business website should cost in 2026
Website quotes can be all over the place for what sounds like the same job. Here is what actually moves the price, what keeps costing money after launch, and the questions that separate a fair quote from a bad one.
Talk to us about your online store.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
