· Roofers
Marketing for roofers
Be the local roofer they call before the storm chasers knock
Homeowners want a roofer who will still be in town when the warranty matters. We build the site, reviews and ads that make your local track record obvious.
Your plan in
Roofers in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a roofing company.
Roof work comes in two waves. After hail or high wind, homeowners search for inspections, get flooded with door knockers and look for someone local with real reviews. The rest of the year it is leaks, worn shingles and people getting a house ready to sell. Either way the buyer is nervous about a big bill and about insurance, so they check reviews closely, look for a real address, and usually want two or three estimates before they sign anything.
- roofer near me
- hail damage roof inspection
- roof replacement cost
- roof leak repair
- metal roof installers near me
- does insurance cover roof replacement
Examples of what people type. We research the real terms for your area before we build anything.
A page for every roofing service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a roofing company.
- Roof Replacement
- Roof Replacement in Denver
- Roof Replacement in Aurora
- Roof Replacement in Lakewood
- and the rest of your towns
- Roof Repair
- Roof Repair in Denver
- Roof Repair in Aurora
- Roof Repair in Lakewood
- and the rest of your towns
- Storm Damage Repair
- Storm Damage Repair in Denver
- Storm Damage Repair in Aurora
- Storm Damage Repair in Lakewood
- and the rest of your towns
- Hail Damage Inspections
- Hail Damage Inspections in Denver
- Hail Damage Inspections in Aurora
- Hail Damage Inspections in Lakewood
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every roofing company site needs
A local address and local photos
Show your shop, your trucks and jobs on streets people recognize. After a storm, that is how homeowners tell you apart from crews who drove in from out of state.
An honest page about insurance claims
Explain how you work alongside a homeowner's claim in plain terms, inside what your state allows. People are confused, and a clear page earns trust.
Easy inspection requests
A short form and a call button for a roof inspection on every page. It is the usual first step toward a replacement, so make it effortless.
Shingle and material choices shown
Show the shingle lines, metal panels and colors you install. Buyers want to picture the finished roof before they pick a contractor.
Win the map, where most local choices get made.
Primary category to start from: Roofing contractor. Then the details below, kept current every month for $499 a month.
Keep posting in the quiet weeks
A profile that only wakes up after a storm looks like a chaser. Regular photos of finished roofs show you are here all year.
Ask for reviews that mention the neighborhood
When a happy homeowner names their area or the storm, it helps the next person nearby who reads it.
Keep keywords out of the business name
Use your real business name. Adding words like best roofer or the city breaks Google's guidelines and can get the listing suspended.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Keep a steady campaign running on roof replacement, roof repair and leak searches all year, then add a storm campaign with its own budget that turns on when hail or wind hits your area. Send each to a page that matches the search. Where Google offers Local Services Ads for roofers in your area, they are worth testing. Track calls and form fills back to the campaign, and judge it on cost per inspection rather than cost per click.
Facebook and Instagram
Meta can work for roofers when it is aimed at homeowners in neighborhoods hit by a storm, with a clear offer like an inspection and a lead form. Video of your crew on a roof in that area beats a stock photo of shingles. Outside storm season, run ads that show finished replacements and financing if you offer it. Keep any claim about what insurance will cover out of the ad.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- What to Do After Hail Hits Your Roof
- How Roof Insurance Claims Usually Work for Homeowners
- Architectural vs Three-Tab Shingles
- Metal Roofing: Cost, Looks and Noise
- How to Spot a Storm Chaser
What people now ask AI assistants
- How do i know if my roof has hail damage?
- Should i repair or replace my roof?
- How to choose a roofing contractor after a storm?
Busy and slow seasons
Spring and early summer storms bring the biggest surges, and fall stays busy with people getting roofs done before winter. Winter slows in colder states because crews cannot work in the weather. Keep ads and posts going year round so you are not starting from zero when the next storm hits.
The mistake we see most
In a number of states a roofer cannot offer to pay or waive a homeowner's insurance deductible, and a contractor cannot act as the homeowner's adjuster. Ads that hint at either can cause real legal trouble. We write insurance wording carefully and have you confirm it against your state's rules.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for roofing in your state.
Pick your state and the page fills in your towns.
How fast can you turn on ads after a storm?
We set up a storm campaign ahead of time and leave it paused, with pages and ads ready. When hail hits your area, it can go live quickly instead of being built from scratch. The ad budget is paid straight to Google or Meta, not to us, and we never add a markup to it.
Is SEO worth it for a roofing company?
It tends to pay off over time, because people search for roof replacement and repair every month, not only after storms. SEO & AI Search is $499 a month: articles that answer homeowner questions, on-page fixes, citations, ranking reports and structure that helps AI assistants describe your business. Nobody can honestly promise a ranking, and we will not.
Can you help me stand out from out-of-town crews?
That is most of the work. Real photos of your crew and jobs, a local address, steady reviews and a Google profile that stays active all year. Storm chasers rarely have those. We build the site and keep the profile busy so the difference is obvious to a homeowner comparing three names.
How do you track which leads turn into jobs?
The dashboard shows every call, form fill and booking, and which campaign or page it came from. If you run ads with us, a weekly report comes with them. Put that next to your own record of which inspections closed, and you can see which campaigns bring signed jobs, not only leads.
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Guides worth reading
Why a page for each service in each city can bring more calls
People search for a job in a place. A page built for exactly that search gives Google something to show and gives the customer a reason to call. Done carelessly, the same idea produces pages Google ignores.
Google AdsLocal Services Ads or regular Google Ads: which one you need
Both can put your business at the top of Google, but they work differently, bill differently and suit different businesses. Here is how to tell which one fits yours.
Google Business ProfileHow to get more Google reviews without breaking Google's rules
Plenty of happy customers never leave a review because nobody asked them at the right moment. A simple, steady habit of asking fixes that. Here is how to build it, and the shortcuts that cost businesses their reviews.
Talk to us about your roofing company.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
