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· Remodelers

Marketing for remodelers

Kitchen and bath leads that fit your project size

Remodeling clients take months to decide. We build the site and ads to reach them early, show your finished projects, and screen out people looking for a cheap handyman.

Tile setter presses a large gray tile onto a half-finished shower wall during a bath remodel

Your plan in

Remodelers in

Your Growth Website would carry a page for each service in each town you serve, starting with .

01How customers find you

How people choose a remodeling company.

A kitchen or bath remodel is often the biggest check a homeowner writes after the house itself, so they take their time. They save photos on Houzz and Pinterest, ask neighbors who did theirs, then search for remodelers nearby and study portfolios and reviews. Couples usually decide together, often after meeting a few firms in person. The remodeler with real project photos, a clear process and some sense of price range gets the meeting.

kitchen remodelers near me
  • kitchen remodelers near me
  • bathroom remodel cost
  • basement finishing contractors
  • design build remodeling near me
  • walk in shower conversion
  • home addition contractors near me

Examples of what people type. We research the real terms for your area before we build anything.

02Your website

A page for every remodeling service, in every town.

With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a remodeling company.

8services×6cities=48pages Google can show
yourbusiness.com
  • Kitchen Remodeling
    • Kitchen Remodeling in Denver
    • Kitchen Remodeling in Aurora
    • Kitchen Remodeling in Lakewood
    • and the rest of your towns
  • Bathroom Remodeling
    • Bathroom Remodeling in Denver
    • Bathroom Remodeling in Aurora
    • Bathroom Remodeling in Lakewood
    • and the rest of your towns
  • Basement Finishing
    • Basement Finishing in Denver
    • Basement Finishing in Aurora
    • Basement Finishing in Lakewood
    • and the rest of your towns
  • Home Additions
    • Home Additions in Denver
    • Home Additions in Aurora
    • Home Additions in Lakewood
    • and the rest of your towns
  • plus 4 more services, each with its city pages

Four things every remodeling company site needs

  1. Project pages that tell the whole story

    Each finished kitchen or bath gets its own page: what the homeowners wanted, what you changed, and before and after photos. It shows how you think, and that is what remodel clients are hiring.

  2. A realistic sense of investment

    You do not need a price list, but a line on where your projects usually start filters out people expecting a full kitchen for the cost of new countertops.

  3. How a remodel with you unfolds

    Consultation, design, selections, schedule, build, final walkthrough. Homeowners dread living through a remodel, and a plain explanation of how yours runs eases that before the first meeting.

  4. Proof you are licensed and insured

    Show license numbers where your state requires them, your insurance, and that you pull permits. Remodel clients have heard the contractor horror stories and go looking for this.

03Google Business Profile

Win the map, where most local choices get made.

Primary category to start from: Remodeler. Then the details below, kept current every month for $499 a month.

Add kitchen and bath as secondary categories

If those rooms make up most of your work, add the kitchen remodeler and bathroom remodeler categories next to your primary, so the listing matches those searches directly.

Post project photos in sets

Upload the before, a mid-project shot and the finished room together. People like seeing the middle, and it proves the work is yours and not a stock image.

Reply to reviews with project details

A short reply that mentions the room and the town adds useful detail to the listing and reads well to the next couple comparing firms.

Your Remodeling Company
★★★★★ Reviews
Remodeler in your town
CallDirectionsWebsiteBook
Open · hours kept current
Services listed one by one
Photos added every month
Every review answered

Example listing

04Ads

How we would run your ads.

Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.

Google Ads

Remodel clicks are pricey, so tight targeting matters. Run separate campaigns for kitchens, baths and basements, each pointed at its own page with real project photos. Exclude DIY and quick-fix terms like ideas, cabinets for sale and refacing kits. A remodel lead can take months to sign, so track form fills and calls now and match them to signed contracts later to see which campaigns produce revenue.

Facebook and Instagram

Meta suits remodeling because the product is so visual and the decision so slow. A homeowner who saw your finished kitchen in their feed in March may call in June. We run project carousels and short walkthrough videos to homeowners in your area, and retarget people who looked at your portfolio, so you stay in mind through the months they spend deciding.

05SEO & AI Search

Answer the questions before they call.

SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:

  1. What a kitchen remodel costs in our area and what drives the price
  2. How long a bathroom remodel takes from design to final walkthrough
  3. Questions to ask a remodeler before you sign
  4. Living at home during a kitchen remodel and how to plan for it
  5. Tub to shower conversions and what is involved

What people now ask AI assistants

  • How do I find a reliable remodeling contractor near me?
  • What should a mid-range kitchen remodel cost?
  • Should I hire a design-build firm or a separate designer and contractor?

Busy and slow seasons

Planning starts in winter, when homeowners sit inside staring at a dated kitchen. Inquiries pick up after the new year and run through spring. Many people want work wrapped before summer gatherings, and late summer brings a second wave from homeowners hoping to finish before Thanksgiving.

The mistake we see most

Chasing every lead. A remodeler who spends evenings pricing jobs far below their usual size wears out the sales process and the owner. Say what you do and the project size you take, and let the website politely turn away the rest.

06Pricing

Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.

07Your state

See this plan for remodeling in your state.

Pick your state and the page fills in your towns.

Common questions

Ask anything else on your free consultation.

Clients take months to sign with us. How will we know the marketing is working?

We track every call, form and booking from day one and tag each one by source. You note which leads sign, and as the months go by the pattern shows which campaigns bring contracts and which bring tire-kickers. Ad clients get a weekly report, and the live dashboard is there whenever you want to look.

Should we put pricing on our website?

Ranges help. You can say a bathroom remodel with your firm usually starts at a certain figure without posting a menu. It sets expectations, saves you from design meetings with people who cannot afford the work, and gives AI assistants something concrete to repeat when someone asks what remodels cost locally.

What would all four monthly services cost together?

Each monthly service is $499 on its own. Taking all four, Google Business Profile, Google Ads, Meta Ads and SEO & AI Search, saves 25%, which makes it $1,497 a month instead of $1,996. Every service runs on a 30-day agreement, and your ad budget is paid to Google and Meta without a markup from us.

Do you sell leads like the home improvement lead sites?

No. We build your own website, Business Profile and ads, so inquiries come to you and are not shared with other contractors. Plenty of remodelers keep a Houzz profile for the portfolio, and we make sure it matches your other listings so the details are consistent everywhere.

Talk to us about your remodeling company.

Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.

Free call on Google Meet Plain answers about your market 30-day terms, no long contract
Book a free consultation Call