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· Painters

Marketing for painters

More exterior repaints and cabinet jobs on your schedule

We build your site and ads around the painting jobs worth doing, show off your finished work, and track every estimate request from search and social.

Painter in white overalls rolls fresh white paint over a gray wall from a stepladder

Your plan in

Painters in

Your Growth Website would carry a page for each service in each town you serve, starting with .

01How customers find you

How people choose a painting company.

Painting customers usually plan ahead. They decide the house needs a repaint, the cabinets look dated or they are getting ready to sell, then search, look at photos and ask friends who painted recently. They get two or three estimates and pay attention to how quickly you respond, how clear the estimate is and how the crew left the last house. Reviews that mention clean job sites, careful prep and help with colors are what tip the decision.

house painters near me
  • house painters near me
  • exterior house painting cost
  • cabinet painting service
  • interior painters near me
  • commercial painting contractor
  • deck staining service

Examples of what people type. We research the real terms for your area before we build anything.

02Your website

A page for every painting service, in every town.

With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a painting company.

8services×6cities=48pages Google can show
yourbusiness.com
  • Exterior House Painting
    • Exterior House Painting in Tampa
    • Exterior House Painting in Brandon
    • Exterior House Painting in Clearwater
    • and the rest of your towns
  • Interior Painting
    • Interior Painting in Tampa
    • Interior Painting in Brandon
    • Interior Painting in Clearwater
    • and the rest of your towns
  • Cabinet Painting
    • Cabinet Painting in Tampa
    • Cabinet Painting in Brandon
    • Cabinet Painting in Clearwater
    • and the rest of your towns
  • Commercial Painting
    • Commercial Painting in Tampa
    • Commercial Painting in Brandon
    • Commercial Painting in Clearwater
    • and the rest of your towns
  • plus 4 more services, each with its city pages

Four things every painting company site needs

  1. Project photos with the details close up

    Clean cut lines, smooth cabinet doors, crisp trim. Painting quality lives in the details, so show them.

  2. Your prep process spelled out

    Scraping, sanding, caulking, priming, covering floors and plants. Prep is what separates paint that lasts from paint that peels, and buyers want to see you take it seriously.

  3. Lead-safe certification for older homes

    For work that disturbs paint in homes built before 1978, the EPA requires a lead-safe certified firm. If you hold that certification, show it where homeowners can see it.

  4. An estimate request that asks the right questions

    Which rooms or surfaces, rough size and when they want it done. You can send the right estimator and skip jobs that do not fit.

03Google Business Profile

Win the map, where most local choices get made.

Primary category to start from: Painter. Then the details below, kept current every month for $499 a month.

List each painting service separately

Interior, exterior and cabinet painting are separate searches. List them with a short note on how you handle each, so the profile matches more of what people type.

Show finished rooms and houses

Wide shots of a freshly painted exterior and close-ups of trim and cabinets. Before and afters work especially well for color changes.

Name the job in review replies

Thank the homeowner and mention the work, the exterior repaint or the kitchen cabinets. It reads warm and reinforces your services.

Your Painting Company
★★★★★ Reviews
Painter in your town
CallDirectionsWebsiteBook
Open · hours kept current
Services listed one by one
Photos added every month
Every review answered

Example listing

04Ads

How we would run your ads.

Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.

Google Ads

Run search campaigns on exterior painting, interior painting and cabinet painting in the towns you serve, each with its own landing page and estimate form. Exclude paint store, DIY and paint color searches. Push exterior campaigns before and during exterior season, and lean on interior and cabinet campaigns in winter. Track estimate requests and calls, then compare them with the jobs you actually sold.

Facebook and Instagram

Meta works for painters because color changes look dramatic on a phone screen. Run before and after carousels of exteriors and kitchen cabinets to homeowners in your service area, with an estimate form. Cabinet painting ads tend to get attention because people compare them with the cost of new cabinets. In the off-season, promote interior work. Retarget people who visited your cabinet or exterior page.

05SEO & AI Search

Answer the questions before they call.

SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:

  1. How Long an Exterior Paint Job Should Last
  2. Painting Kitchen Cabinets vs Replacing Them
  3. Choosing Exterior Paint Colors That Fit Your Street
  4. What Good Prep Looks Like Before Painting
  5. Interior Paint Finishes Explained

What people now ask AI assistants

  • How much does it cost to paint the outside of a house?
  • Is painting kitchen cabinets worth it?
  • What should a painting estimate include?

Busy and slow seasons

Exterior season runs from spring through early fall in much of the country, with a rush in spring when people notice peeling paint. Interiors and cabinets fill the winter. Before the holidays, people want rooms done for guests. Plan ad budgets so each season gets the right campaign.

The mistake we see most

A gallery of jobs that all look the same from across the street. Buyers want proof of detail, so get close. The other trap is slow estimates. A painting lead that waits days for a written number usually signs with someone else, so follow-up speed matters as much as the ad.

06Pricing

Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.

07Your state

See this plan for painting in your state.

Pick your state and the page fills in your towns.

Common questions

Ask anything else on your free consultation.

How do I get more cabinet painting jobs?

Give cabinets their own page with close-up photos, your process and how long the kitchen will be out of use. Then run search and Meta ads aimed at that page. With Google Ads Management and Meta Ads Management together, the two services come to $898 a month, and the ad budget is separate.

Do you mention the lead-safe rules on my site?

If you hold EPA lead-safe certification, we show it on the site and explain it in plain words on the pages about older homes. If you do not hold it, we leave it off and avoid offering work on pre-1978 homes that disturbs old paint. You confirm those details with us before anything goes live.

Can you tell which estimate requests came from Google versus Facebook?

Yes. Every call, form fill and booking appears in your live dashboard with its source, and ad clients get a weekly report. That makes it easy to see whether exterior jobs are coming from search and cabinet jobs from Meta, or the other way around.

Does commercial painting need a separate approach?

Usually, yes. Commercial buyers are property managers, builders and business owners, and they look for proof of crew capacity, insurance and the ability to work nights or weekends. We give commercial its own pages and campaigns so it does not get mixed up with homeowner leads.

Talk to us about your painting company.

Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.

Free call on Google Meet Plain answers about your market 30-day terms, no long contract
Book a free consultation Call