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· Med Spas

Marketing for med spas

More booked consults for your injectors and laser rooms

Your providers' calendars fill from Google and Instagram when the site, the listing and the ads all point to one thing: booking a consult. We build that, inside the rules for medical advertising.

Aesthetician in navy scrubs brushes a gel mask onto a relaxed client's face on a treatment bed

Your plan in

Med Spas in

Your Growth Website would carry a page for each service in each town you serve, starting with .

01How customers find you

How people choose a med spa.

A med spa client usually starts with a treatment, not a business name. They search lip filler or laser hair removal, open a handful of listings, and go straight to the photos, the reviews that mention an injector by name, and whether they can book online tonight. Then they check Instagram to see the provider's work and how the space looks. Price questions come early. If your site hides pricing and booking behind a phone call, they book with the clinic that did not.

botox near me
  • botox near me
  • lip filler near me
  • laser hair removal near me
  • med spa near me
  • microneedling cost
  • hydrafacial near me

Examples of what people type. We research the real terms for your area before we build anything.

02Your website

A page for every med spa service, in every town.

With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a med spa.

8services×6cities=48pages Google can show
yourbusiness.com
  • Botox and Dysport
    • Botox and Dysport in Sacramento
    • Botox and Dysport in Roseville
    • Botox and Dysport in Elk Grove
    • and the rest of your towns
  • Dermal Fillers
    • Dermal Fillers in Sacramento
    • Dermal Fillers in Roseville
    • Dermal Fillers in Elk Grove
    • and the rest of your towns
  • Lip Filler
    • Lip Filler in Sacramento
    • Lip Filler in Roseville
    • Lip Filler in Elk Grove
    • and the rest of your towns
  • Laser Hair Removal
    • Laser Hair Removal in Sacramento
    • Laser Hair Removal in Roseville
    • Laser Hair Removal in Elk Grove
    • and the rest of your towns
  • plus 4 more services, each with its city pages

Four things every med spa site needs

  1. Starting prices on every treatment page

    Clients compare price per unit and per syringe before they ever call. Show a starting price or a clear range, and say what the consult covers.

  2. Provider pages with credentials

    List who injects, their license type and training, and which treatments each one performs. Clients book a person as much as a clinic.

  3. Booking that opens on the right service

    Each treatment page should open your booking software on that treatment, so a new client never has to scroll a long menu to find it.

  4. Galleries shared with consent

    Real client photos, used with written consent, labeled by treatment, with a plain note that results vary from person to person. Keep them on your site, where you control the context.

03Google Business Profile

Win the map, where most local choices get made.

Primary category to start from: Medical spa. Then the details below, kept current every month for $499 a month.

Add every treatment as a service

List injectables, laser, facials and body treatments as separate services with plain descriptions, so Google can match the listing to treatment searches.

Ask for reviews at the follow-up visit

The best moment is the check-in after treatment has settled, once the client is happy with how they look. A review that names the provider helps the next client pick who to book.

Photograph the rooms and the team

Post the treatment rooms, the front desk and your injectors at work. People want to see a clean, clinical space before they let anyone near their face.

Your Med Spa
★★★★★ Reviews
Medical spa in your town
CallDirectionsWebsiteBook
Open · hours kept current
Services listed one by one
Photos added every month
Every review answered

Example listing

04Ads

How we would run your ads.

Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.

Google Ads

Run search campaigns on treatment and consult searches in a tight radius around the clinic, with each ad group sending people to its own treatment page. Google treats neurotoxins and fillers as prescription drugs, so ads that name them can be limited or disapproved, and we write within those rules. Laser, facials and skin treatments carry fewer restrictions and give you more room to advertise directly. We track booked consults, not clicks.

Facebook and Instagram

Instagram is where med spa clients look before they book, so Meta matters here. Meta restricts ads for prescription treatments, limits before-and-after imagery, and rejects copy that points at someone's body or insecurities. We build around that with provider videos, the space, treatment explainers and a new-client consult offer sent to a short booking form. Retargeting people who watched your videos tends to bring back the ones who were already interested.

05SEO & AI Search

Answer the questions before they call.

SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:

  1. How long Botox lasts, and what changes how long yours lasts
  2. Lip filler aftercare: what to expect the first week
  3. Laser hair removal on darker skin tones: what to ask before you book
  4. Microneedling or a chemical peel: which fits your skin goal
  5. What happens at a med spa consult, start to finish

What people now ask AI assistants

  • What should I ask before getting Botox at a med spa?
  • Should I get lip filler at a med spa or a dermatologist's office?
  • How do I find a good injector near me?

Busy and slow seasons

Injectable demand holds steady most of the year, with bumps before the holidays, wedding season and spring events. Laser hair removal leans toward fall and winter, when clients can stay out of the sun between sessions. January brings resolution traffic for skin and weight programs, and summer tilts toward facials and body treatments.

The mistake we see most

The usual mistake is ads and posts that promise results: smoother, younger, guaranteed. Medical treatments cannot be sold that way, and Google, Meta and state rules on medical advertising all push back on it. Name the treatment, the provider and the consult, and let real photos, used with consent, do the showing.

06Pricing

Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.

07Your state

See this plan for med spa in your state.

Pick your state and the page fills in your towns.

Common questions

Ask anything else on your free consultation.

Can you run ads for Botox and filler?

Yes, with care. Google and Meta both treat injectables as prescription treatments, so ads that name the drug are restricted and can be disapproved. We advertise the consult, the provider and the treatment area instead, and send people to pages that explain the options. Laser, facials and skin work have more room. Meta Ads Management is $499 a month, and your ad budget is paid straight to Meta.

Can we use before-and-after photos in our ads?

On your website, yes, with written consent from each client. In ads it is harder, because Meta limits before-and-after imagery for cosmetic work and reviews these ads closely. We keep the full galleries on your site and use ads to bring people there with provider videos, a look at the space and the consult offer.

We already post on Instagram. Why would we need Google too?

Instagram builds interest among people who already follow you. Google catches people the moment they decide to book, often someone who has never heard of you and is searching filler near me on a lunch break. Your Google Business Profile is the first thing they see, and keeping it current with treatments, photos and fresh reviews is where that booking starts.

What does it cost to have you run everything?

All four monthly services, Google Business Profile, Google Ads, Meta Ads and SEO & AI Search, come to $1,497 a month instead of $1,996. Each runs on a 30-day agreement with 30 days notice to cancel. Ad budget is separate and paid straight to Google or Meta, with no markup from us. Groups with several clinics get a custom quote.

Talk to us about your med spa.

Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.

Free call on Google Meet Plain answers about your market 30-day terms, no long contract
Book a free consultation Call