· Dermatologists
Marketing for dermatologists
Market medical and cosmetic dermatology the way patients search
Medical patients search by insurance and wait time, while cosmetic patients compare results and price. We set up your website, Google listing and ad campaigns so both sides of your practice get the right patients.
Your plan in
Dermatologists in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a dermatology practice.
Medical dermatology patients often start with an insurance directory or a referral, then search for whoever can see them soonest. They check reviews, provider credentials and whether they will see a dermatologist or a PA. Cosmetic patients shop more like med spa clients: they compare injectables, lasers and pricing, study before-and-after galleries and follow practices on Instagram. Both groups now ask AI assistants for recommendations, which favors clear service pages and steady reviews.
- dermatologist near me accepting new patients
- full body skin check near me
- board certified dermatologist near me
- acne dermatologist that takes insurance
- cosmetic dermatologist near me
- mohs surgeon near me
Examples of what people type. We research the real terms for your area before we build anything.
A page for every dermatology service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a dermatology practice.
- Skin Checks
- Skin Checks in Raleigh
- Skin Checks in Cary
- Skin Checks in Apex
- and the rest of your towns
- Acne Care
- Acne Care in Raleigh
- Acne Care in Cary
- Acne Care in Apex
- and the rest of your towns
- Eczema and Psoriasis Care
- Eczema and Psoriasis Care in Raleigh
- Eczema and Psoriasis Care in Cary
- Eczema and Psoriasis Care in Apex
- and the rest of your towns
- Mohs Surgery
- Mohs Surgery in Raleigh
- Mohs Surgery in Cary
- Mohs Surgery in Apex
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every dermatology practice site needs
Separate medical and cosmetic paths
Medical patients need insurance, referral and new patient details. Cosmetic patients need pricing, galleries and consult booking. One mixed menu serves neither well.
Provider pages with credentials
Say who is board certified, who is a PA or NP, and what each provider focuses on, so patients book the right person.
A consented before-and-after gallery
Cosmetic patients want proof of your work. Use your own photos with written consent, label the treatment, and avoid implying typical results.
Honest new patient wait times
If new medical patients wait weeks, say so and offer a waitlist or an appointment with a PA. Being upfront saves angry calls and reviews.
Win the map, where most local choices get made.
Primary category to start from: Dermatologist. Then the details below, kept current every month for $499 a month.
A secondary category for the cosmetic side
If you run a cosmetic side with aestheticians, a fitting secondary category such as Skin care clinic can help, while Dermatologist stays primary.
Provider profiles pointed at the practice
Individual dermatologists may have their own listings. Keep details consistent and make sure reviews are not split across outdated profiles.
Photos without patients
Use photos of the office, treatment rooms and staff on the listing. Patient photos, even consented ones, belong on your site instead of the public profile.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Dermatology Google Ads should be split between medical and cosmetic. Medical campaigns focus on new patient and skin check searches near the office, timed to when you actually have openings. Cosmetic campaigns target treatments by name with pricing and consult landing pages, but avoid naming prescription injectables by brand. We track calls and consult requests per campaign and keep pixels off medical intake pages.
Facebook and Instagram
Meta works for the cosmetic side: injectables, lasers, peels and skin care events, shown with video of your providers and space. Medical dermatology ads are a harder fit, and copy must never suggest the viewer has acne, a rash or a worrying mole. We target local adults, keep before-and-after use within Meta's rules and send leads to a consult form your coordinators call quickly.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- What Happens During a Full Body Skin Check
- How to Prepare for Mohs Surgery
- Medical or Cosmetic Visit: Which One Do You Need
- Choosing Between a Dermatologist and a Med Spa for Injectables
- Sunscreen Questions Our Dermatologists Hear Every Summer
What people now ask AI assistants
- How do I find a dermatologist who is accepting new patients?
- Should I get a skin check at a dermatologist or my primary care doctor?
- What is the difference between a cosmetic dermatologist and a med spa?
Busy and slow seasons
May brings skin check interest with Skin Cancer Awareness Month, and summer keeps it steady. Cosmetic demand builds in the fall and before the holidays, when people plan for events and laser treatments suit the darker months. Late in the year, medical patients push to be seen before deductibles reset.
The mistake we see most
The common mistake is letting cosmetic marketing make medical claims, or using before-and-after photos without written consent that covers marketing. Keep provider titles accurate, never call a PA a dermatologist, and keep ad pixels off medical pages where they can expose patient information.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for dermatology in your state.
Pick your state and the page fills in your towns.
Should cosmetic dermatology have its own website?
Usually not. One site with a clearly separate cosmetic section keeps your reviews, authority and medical credibility in one place, which helps both sides. We build the cosmetic pages with pricing, galleries and consult booking, and the medical pages with insurance and referral details. The Growth Website at $2,000 covers both with room to spare.
Can you run ads for injectables?
Yes, with care. We advertise the treatment category, your injectors and the consult, rather than prescription product brand names that ad platforms restrict. Google Ads Management is $499 a month, your ad spend is paid to Google directly, and weekly reports showing consult requests and calls by campaign.
Our medical schedule is full for months. Should we still market?
Focus marketing on what has capacity: cosmetic services, PA appointments or a new location. We pause or narrow medical campaigns when the schedule is full, so you are not paying for patients you cannot see. Your Google listing and reviews still need steady attention either way, because they keep working while ads are paused.
Is our patient portal or booking page a tracking risk?
It can be. Pixels on pages where patients log in, book for a specific condition or fill in health history can send protected information to ad platforms. We leave those pages out of ad tracking, use safer ways to count bookings, and give you a list of everything installed for your compliance review.
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Guides worth reading
How to set up a Google Business Profile the right way
Your Google Business Profile is often the first thing a customer sees, before your website. Setting it up correctly from the start saves you from suspensions, duplicate listings and months of showing up for the wrong searches.
Google Business ProfileHow to answer a bad Google review without making it worse
A bad review stings, and the urge is to fire back. The reply you write will be read by every future customer who sees it, so it is worth getting right. Here is how to answer, what to avoid, and when to report it.
TrackingHow to know which calls came from your website
A tap on your phone number is not the same as a call, and a desktop visitor dialing by hand leaves no trace at all. Here is how to set up website call tracking that tells you what actually happened.
Talk to us about your dermatology practice.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
