· Insurance Agencies
Marketing for insurance agencies
Quote requests that come to your agency alone
We build your site, manage your Google profile and run ads that bring people asking for auto, home, life or business quotes directly to you, and we track every quote request back to its source.
Your plan in
Insurance Agencies in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a insurance agency.
People shop for insurance at a renewal increase, a new car, a new house or a new business. Many try online quotes from the big carriers first, then search for a local agent when the price jumps or the coverage confuses them. They check the Google map, read reviews about claims help and response time, and look at which carriers you represent. Referrals from mortgage brokers, real estate agents and car dealers still bring in a steady flow of new households.
- insurance agency near me
- independent insurance agent
- cheap car insurance quote
- homeowners insurance agent
- business insurance for contractors
- medicare agent near me
Examples of what people type. We research the real terms for your area before we build anything.
A page for every insurance service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a insurance agency.
- Auto Insurance
- Auto Insurance in Phoenix
- Auto Insurance in Mesa
- Auto Insurance in Chandler
- and the rest of your towns
- Homeowners Insurance
- Homeowners Insurance in Phoenix
- Homeowners Insurance in Mesa
- Homeowners Insurance in Chandler
- and the rest of your towns
- Renters Insurance
- Renters Insurance in Phoenix
- Renters Insurance in Mesa
- Renters Insurance in Chandler
- and the rest of your towns
- Life Insurance
- Life Insurance in Phoenix
- Life Insurance in Mesa
- Life Insurance in Chandler
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every insurance agency site needs
A quote form for each line
Auto, home and business quotes need different details. Short, separate forms get finished more often than one long form that tries to cover everything.
The carriers you represent
Independent agencies should list the carriers they write with, following each carrier's logo and branding rules. Captive agents follow their company's rules for outside sites.
License and agency details
Show the states where you're licensed and the agency details your state requires. Shoppers check, and so do regulators.
A page on how you help with claims
Explain what you do when a client files a claim. Hands-on claims help is a big reason people choose a local agent over a call center.
Win the map, where most local choices get made.
Primary category to start from: Insurance agency. Then the details below, kept current every month for $499 a month.
Add the lines you write as secondary categories
Google lists categories such as Auto insurance agency, Home insurance agency and Life insurance agency. Add only the ones you actively sell.
Captive agents check company rules first
If you represent one carrier, the company may manage or restrict your profile. Read their guidelines before changing names, categories or photos.
Ask for reviews after a claim goes well
A smooth claim is when clients feel most grateful. A quick text with your review link then works better than asking at renewal.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Insurance clicks can be costly because national carriers bid on the same terms. Local agencies compete by targeting their own area, writing ads about a real local agent who quotes several carriers, and putting budget behind lines with better margins, like home, business and bundles. We exclude claims phone numbers, carrier logins and insurance jobs. Medicare campaigns run separately, using language that follows federal marketing rules.
Facebook and Instagram
Meta brings volume for auto and life quotes, especially through lead forms, but quality varies, so we add qualifying questions and route leads to your agency system fast. Retargeting shoppers around renewal time works well. Depending on the product, Meta may require a special ad category for financial products, which narrows targeting. Medicare and health ads carry their own restrictions, and we check each one before launch.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- What Affects Your Home Insurance Rate
- Independent Agent or Captive Agent: How They Differ
- Choosing Liability Limits for a Small Business
- What to Do Right After a Car Accident for Your Claim
- Medicare Enrollment Periods Explained
What people now ask AI assistants
- Is it better to use an independent insurance agent or buy direct?
- Why did my homeowners insurance go up so much this year?
- What insurance does a small contractor need?
Busy and slow seasons
Medicare's annual enrollment period in the fall is the busiest stretch for agents who sell it, and ACA open enrollment follows close behind. Spring and summer bring home buyers and new drivers. Storm season in coastal and hail-prone areas drives home insurance shopping, and renewal notices bring spikes whenever carriers raise rates.
The mistake we see most
Insurance advertising is regulated by each state's insurance department, and carriers have their own rules for logos and claims. Avoid words like cheapest or guaranteed savings. Medicare marketing has strict federal rules, so check those before running any Medicare ad or publishing a Medicare page.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for insurance in your state.
Pick your state and the page fills in your towns.
Can you get us leads that aren't shared with other agents?
Yes. Leads from your own website, Google profile and ads come only to you. We track each call, form and quote request on your dashboard so you can compare their cost and quality against purchased leads. Many agencies keep buying some leads while their own pipeline grows, then decide.
We have three offices. Is that a custom quote?
Yes, multi-location agencies get a custom quote. Each office needs its own Google Business Profile and location page, and we track calls by office. For a single location, monthly services are $499 each, and combining two saves 10%, three save 20% and all four save 25%.
Do you handle Medicare marketing compliance?
We build Medicare pages and ads with the disclaimers you or your marketing organization provide and the restrictions we know apply, and you approve everything first. Medicare rules change often, so the final call on wording stays with your compliance contact, not with us.
Should a captive agent build their own website?
Check your company's rules first. Some carriers provide an agent site and limit outside ones, while others allow your own site with approved wording. Where it is allowed, your own site and a well-managed profile let you add local pages and track leads in ways a company template may not.
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Talk to us about your insurance agency.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
