· Accountants & CPAs
Marketing for accountants & cpas
Win the clients who want your advice all year round
We build your site, manage your Google profile and write the articles that bring business owners looking for a real accountant, then track every call and form so you can see where good clients come from.
Your plan in
Accountants & CPAs in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a accounting firm.
Business owners usually find an accountant through their banker, attorney or another owner, then check the firm online. Others start searching when their bookkeeper quits, the IRS sends a letter or the company outgrows a do-it-yourself return. They look for a firm that works with businesses like theirs, explains how pricing works and seems to answer email. Individuals with simple returns often shop on price, so a firm that wants advisory work has to say so clearly.
- cpa near me
- small business accountant
- accountant for llc taxes
- tax planning for small business owners
- how much does a cpa charge for business taxes
- cpa for irs letter
Examples of what people type. We research the real terms for your area before we build anything.
A page for every accounting service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a accounting firm.
- Business Tax Preparation
- Business Tax Preparation in Phoenix
- Business Tax Preparation in Mesa
- Business Tax Preparation in Chandler
- and the rest of your towns
- Tax Planning
- Tax Planning in Phoenix
- Tax Planning in Mesa
- Tax Planning in Chandler
- and the rest of your towns
- Individual Tax Returns
- Individual Tax Returns in Phoenix
- Individual Tax Returns in Mesa
- Individual Tax Returns in Chandler
- and the rest of your towns
- IRS Notices and Representation
- IRS Notices and Representation in Phoenix
- IRS Notices and Representation in Mesa
- IRS Notices and Representation in Chandler
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every accounting firm site needs
Industry pages for your niches
If you work with dentists, contractors or restaurants, give each its own page covering the issues you see in that trade. Owners hire the accountant who already knows their business.
A clear way to get started
An intake form asking entity type, rough revenue and what they need, so your staff can spot a good fit before anyone gets on a call.
Your pricing approach on the page
You don't have to post prices, but explain how you charge, whether monthly packages or by engagement. It filters out shoppers hunting for the cheapest return.
A client portal link in the header
Existing clients need to find the secure portal fast. Put it where they can see it, and they stop emailing tax documents as attachments.
Win the map, where most local choices get made.
Primary category to start from: Accountant. Then the details below, kept current every month for $499 a month.
Use CPA wording only where it applies
State boards of accountancy control who may use the CPA title. If the firm or some of its staff aren't licensed, describe services accurately in the profile.
Add Tax preparation service as a second category
If returns are a big part of your work, add it as a secondary category so the profile can show for tax searches as well as accounting ones.
Hours that change with the season
Update hours for busy season and again for the slower months, and set holiday hours. Wrong hours mean frustrated walk-ins and avoidable bad reviews.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Accounting ads work best aimed at business owners rather than individuals hunting for a cheap return. We target terms like small business cpa, tax planning or fractional cfo, exclude free filing, tax software, accounting jobs and degree programs, and send each ad group to a matching service page. Budgets shift up ahead of busy season and down once extensions are filed. Calls and forms are tracked to the keyword.
Facebook and Instagram
Meta is a slow builder for accountants. Short videos on what an S corp election can mean for an owner, or year-end planning reminders, keep you in front of local business owners between seasons. Retargeting site visitors works well. Uploading client email lists for ads raises confidentiality questions, so check your firm's policies and the IRS rules on tax return information before you do it.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- When an S Corp Election Makes Sense for a Small Business
- What to Do When You Get an IRS Notice
- Quarterly Estimated Taxes for the Self-Employed
- Year-End Tax Planning Checklist for Business Owners
- How to Choose a CPA for Your Small Business
What people now ask AI assistants
- Do I need a CPA or can I use tax software for my LLC?
- How much does an accountant cost for a small business?
- What does a fractional CFO do?
Busy and slow seasons
Busy season runs from January to the spring deadline, with another push before the fall extension deadlines. Summer is the best time to market advisory and planning work, since owners have room to think and partners have time to meet. Year-end planning conversations start in the fall.
The mistake we see most
Many firms market only during tax season, when every competitor is loud, and go quiet when owners actually have time to listen. Watch the professional rules too: state boards regulate use of the CPA title, and IRS rules limit how return information can be used in marketing.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for accounting in your state.
Pick your state and the page fills in your towns.
Will SEO bring advisory clients instead of one-off returns?
It can, because advisory clients search for specific problems like entity choice or cash flow planning. SEO & AI Search writes articles on those topics and structures your site so Google and AI assistants understand what you offer. It is $499 a month on a 30-day agreement, and it builds over months, so it pairs well with a steady Business Profile.
Can you build a page for each industry we serve?
Yes. A Growth Website gives your services and cities their own pages, and some of those pages can cover the industries you know best, like accounting for dental practices. You get up to 60 pages for $2,000, with extra pages at $25 each.
Should we run ads during busy season when we're already full?
Usually not for individual returns. During busy season we often shift budget toward business clients you would make room for, or pause ads entirely. Every monthly service runs on a 30-day agreement, so you can scale back when the calendar is full and start again when you have capacity.
Do you handle firms with several offices?
Yes. Each office gets its own Business Profile and location page, and calls are tracked by office on your dashboard. Firms with several locations get a custom quote, since the work grows with the number of profiles and pages involved.
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Talk to us about your accounting firm.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
