· Apartment Communities
Marketing for apartment communities
Book more tours straight from your own website
We build community websites with live floor plans and tour booking, manage your Google profile and run housing-compliant ads, so your leasing team sees which source brought each tour.
Your plan in
Apartment Communities in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a apartment community.
Renters bounce between listing sites, Google Maps and the community's own website, often in the same evening. They narrow by location, price and floor plan, then read Google reviews closely, especially about maintenance and management. Many book a tour online, often a self-guided one, and visit two or three communities. The ones that respond fast, show real pricing and look like their photos win the lease. Current residents' reviews count as much as the amenities do.
- apartments for rent near me
- 2 bedroom apartments near me
- pet friendly apartments
- apartments with washer and dryer
- luxury apartments downtown
- apartments with move in specials
Examples of what people type. We research the real terms for your area before we build anything.
A page for every apartments service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a apartment community.
- Floor Plans
- Floor Plans in Tulsa
- Floor Plans in Broken Arrow
- Floor Plans in Owasso
- and the rest of your towns
- Amenities
- Amenities in Tulsa
- Amenities in Broken Arrow
- Amenities in Owasso
- and the rest of your towns
- Pet-Friendly Living
- Pet-Friendly Living in Tulsa
- Pet-Friendly Living in Broken Arrow
- Pet-Friendly Living in Owasso
- and the rest of your towns
- Neighborhood Guide
- Neighborhood Guide in Tulsa
- Neighborhood Guide in Broken Arrow
- Neighborhood Guide in Owasso
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every apartment community site needs
Live floor plans and pricing
Floor plans with current availability and rent pulled from your property management software. Stale prices send people back to the listing sites.
Online tour booking
In-person, virtual and self-guided tours booked in a few taps. We track every booking so you know which channel sent it.
Fair housing and accessibility
The fair housing logo or statement on every page, and a site built with accessibility in mind, so people using screen readers can find a unit too.
A resident section
Rent payment, maintenance requests and community news in one place. Happy residents renew and leave the reviews prospects read.
Win the map, where most local choices get made.
Primary category to start from: Apartment complex. Then the details below, kept current every month for $499 a month.
The leasing office is the profile
Google allows a profile for a staffed leasing office, not for individual vacant units. Keep office hours accurate, including any tour-only hours.
Reply to every resident review
Prospects read how you answer complaints about maintenance and noise. Reply quickly and factually, with no resident details.
Photos updated every season
Pool season, holiday lights, newly renovated units. Fresh photos show the community is cared for, and outdated ones raise doubts.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Apartment ads run under Google's US housing policy, so there is no targeting by age, gender, parental status, marital status or zip code. We target by geography and intent instead: searches for your community name, apartments in your neighborhood and specific features like two bedrooms with a washer and dryer. Brand campaigns help keep listing sites from taking the clicks on your own name. We exclude rent-to-own and leasing jobs.
Facebook and Instagram
Meta requires apartment ads to run under its housing special ad category, which removes age, gender and zip code targeting and limits detailed targeting. Creative carries the message: a unit walk-through video, the pool on a summer evening, a lease-up special. Retargeting people who looked at floor plans works well. Every ad must describe the property and never the kind of resident you hope to attract.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- Moving to the Neighborhood: A Renter's Guide
- What to Look for on an Apartment Tour
- How to Prepare a Rental Application
- Living With a Pet in an Apartment
- Furnishing a One-Bedroom on a Budget
What people now ask AI assistants
- What are the best apartments near me with a washer and dryer?
- What should I ask on an apartment tour?
- Are there pet-friendly apartments downtown with no breed restrictions?
Busy and slow seasons
Leasing peaks from late spring through summer, as leases turn over and families move between school years. Winter is slow, so many communities run specials then and stagger lease expirations to avoid the cold months. Student housing follows the academic calendar, with pre-leasing well before fall.
The mistake we see most
Fair housing is the big risk. Never describe the ideal resident, steer clear of phrases like perfect for young professionals, and keep targeting inside Google's and Meta's housing rules. Many states and cities also protect source of income, which affects how you word screening criteria in ads.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for apartments in your state.
Pick your state and the page fills in your towns.
Can you lower what we spend on listing sites?
That is often the goal. Your own site, a strong Google profile and brand ads bring prospects who would otherwise come through a paid listing. We track tours and applications by source, so you can see whether direct traffic grows before you cut a listing package. We can't promise savings, but you will see the numbers.
Do you work with management companies that run many communities?
Yes. Portfolios get a custom quote, with a site or section and a Google profile for each community and reporting by property. We can follow your company's brand standards, connect to the leasing software you already use, and roll up results so regional managers see every property side by side.
What do your monthly services cost for one community?
Each service is $499 a month on a 30-day agreement, and many single communities start with Google Business Profile Management and Google Ads. Two services save 10%, at $898 a month, three save 20% at $1,198, and all four save 25% at $1,497. Ad budgets go straight to Google or Meta.
Can you help during lease-up?
Yes. Lease-up needs a website before the building opens, a Google profile once the leasing office is staffed, and ads under the housing rules to build a list of interested renters. We track every tour and application so you can see what is filling units week to week.
Related industries
Property Managers
We build your site, manage your Google profile and run owner-focused ads so landlords hand you their keys, while...
Real Estate Agents
We build agent and team sites with neighborhood pages, manage your Google profile and run listing and seller ads under...
Self Storage
We build sites with unit sizes, prices and online rentals, keep your Google profile sharp and run local ads, so renters...
Guides worth reading
The local SEO checklist we use for every business
Local SEO is a list of unglamorous jobs done properly and then kept up. Here is the list we work through, in the order we do it, and why each item is on it.
Meta AdsGoogle Ads or Facebook Ads: where your money works harder
The choice comes down to whether your customers search for what you do or need to be shown it first. Many businesses lean clearly one way, and some need both in the right order.
WebsitesWhat a small business website should cost in 2026
Website quotes can be all over the place for what sounds like the same job. Here is what actually moves the price, what keeps costing money after launch, and the questions that separate a fair quote from a bad one.
Talk to us about your apartment community.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
