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· Self Storage

Marketing for self storage

Win the renters searching for storage units down the street

We build sites with unit sizes, prices and online rentals, keep your Google profile sharp and run local ads, so renters choose your facility over the national brands and aggregator sites.

Long clean hallway lined with metal self storage unit doors and a railing

Your plan in

Self Storage in

Your Growth Website would carry a page for each service in each town you serve, starting with .

01How customers find you

How people choose a storage facility.

Storage renters don't shop for long. They are moving, renovating, downsizing or clearing out a parent's house, and they search storage units near me on a phone. They look at the map, check the closest few facilities, compare prices and unit sizes, and read reviews about cleanliness, security and the manager. Many want to rent online on the spot. The nearby facility with clear prices, easy online rental and good reviews tends to get the move-in.

storage units near me
  • storage units near me
  • climate controlled storage near me
  • 10x10 storage unit price
  • rv storage near me
  • boat storage
  • cheap storage units first month free

Examples of what people type. We research the real terms for your area before we build anything.

02Your website

A page for every self storage service, in every town.

With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a storage facility.

8services×6cities=48pages Google can show
yourbusiness.com
  • Climate-Controlled Storage
    • Climate-Controlled Storage in Phoenix
    • Climate-Controlled Storage in Mesa
    • Climate-Controlled Storage in Chandler
    • and the rest of your towns
  • Drive-Up Storage Units
    • Drive-Up Storage Units in Phoenix
    • Drive-Up Storage Units in Mesa
    • Drive-Up Storage Units in Chandler
    • and the rest of your towns
  • RV and Boat Storage
    • RV and Boat Storage in Phoenix
    • RV and Boat Storage in Mesa
    • RV and Boat Storage in Chandler
    • and the rest of your towns
  • Business Storage
    • Business Storage in Phoenix
    • Business Storage in Mesa
    • Business Storage in Chandler
    • and the rest of your towns
  • plus 4 more services, each with its city pages

Four things every storage facility site needs

  1. Prices and availability by unit size

    Show what each size costs and whether it's open. Renters skip facilities that make them call for a price.

  2. Online rental and move-in

    Let renters pick a unit, sign the lease and pay online, connected to your management software. A lot of renters decide late at night.

  3. A unit size guide

    Visual examples of what fits in each size. It answers the most common question before the phone ever rings.

  4. Gate hours and security details

    Access hours, office hours, cameras, lighting and how gate codes work. Security is one of the main reasons renters pick one facility over another.

03Google Business Profile

Win the map, where most local choices get made.

Primary category to start from: Self-storage facility. Then the details below, kept current every month for $499 a month.

Specials and prices in posts

Post current move-in specials and unit availability. Make sure they match your site and aggregator listings, or reviewers will point out the difference.

Show office and gate hours clearly

Use the profile's extra hours settings where available so access hours and office hours both display correctly.

Photos that show it's clean

Wide halls, lit drive aisles, the gate and a clean empty unit. Renters worry about pests and theft, and good photos ease that.

Your Storage Facility
★★★★★ Reviews
Self-storage facility in your town
CallDirectionsWebsiteBook
Open · hours kept current
Services listed one by one
Photos added every month
Every review answered

Example listing

04Ads

How we would run your ads.

Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.

Google Ads

Storage search is local and immediate. We target a tight radius around each facility, write ads with your price for the most popular sizes and any move-in special, and add call and location assets. We exclude storage jobs, auctions, sheds for sale and shipping container purchases. The big brands bid broadly, so you compete on proximity and clear pricing, and every online rental is tracked.

Facebook and Instagram

Meta plays a supporting role. Nobody browses Facebook looking for storage, but ads can reach residents near the facility during peak moving months, college move-out, or when you need to fill a unit size you have too many of. Retargeting people who started an online rental and didn't finish brings some of them back. Search and the map still do most of the work.

05SEO & AI Search

Answer the questions before they call.

SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:

  1. Choosing the Right Storage Unit Size for Your Move
  2. Climate-Controlled Storage: When It's Worth Paying For
  3. How to Pack a Storage Unit So You Can Find Things
  4. Storing a Boat or RV Over the Winter
  5. Summer Storage Tips for College Students

What people now ask AI assistants

  • Do I need climate controlled storage for furniture?
  • What fits in a 10x10 storage unit?
  • Are storage units safe for important documents?

Busy and slow seasons

Summer is the peak, driven by moves, college move-outs and home sales. Spring cleaning and renovations bring a steady flow. Winter is slower for household storage, but in colder areas it is the busy season for boat and RV storage. Plan rate changes and specials around those cycles.

The mistake we see most

Independent facilities often let aggregator sites and old directory listings show different prices than the office, which frustrates renters and earns bad reviews. Keep prices consistent everywhere. And check your state's lien and auction rules before writing any auction notices or ads, since procedures vary.

06Pricing

Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.

07Your state

See this plan for self storage in your state.

Pick your state and the page fills in your towns.

Common questions

Ask anything else on your free consultation.

Can you add online rentals to our website?

Yes, if your management software supports it. We connect your software's rental tool so renters can pick a unit and pay online, then track every rental as a booking on your dashboard. A Starter Website at $1,499 covers a single facility, and Hosting & Management is $99 a month.

How do we compete with the big storage brands on Google?

Be closer, clearer and better reviewed. Proximity is a big factor in the map results, which is your advantage in your own neighborhood. Google Business Profile Management keeps your listing active with posts, photos and review replies, and Google Ads can cover the gaps. Each is $499 a month, or $898 together.

We own several facilities. Do you work with that?

Yes. Each facility needs its own Google profile, location page and tracking number, and ads are structured by facility so you can see which one is filling and which needs help. Multi-location operators get a custom quote based on the number of facilities.

Should we stay on the storage aggregator sites?

Plenty of independents use them, and that's fine, but rentals through an aggregator usually come with a fee. Your own site and profile give renters a way to rent from you directly. We track direct rentals on your dashboard so you can compare the two sources over time.

Talk to us about your storage facility.

Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.

Free call on Google Meet Plain answers about your market 30-day terms, no long contract
Book a free consultation Call