· Vacation Rentals
Marketing for vacation rentals
Take more bookings direct and keep the platform fee
We build direct booking sites, run Google and Meta ads to past guests and travelers searching your area, and write destination content that helps guests find you before they open a booking app.
Your plan in
Vacation Rentals in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a vacation rental business.
Plenty of first-time guests find a rental on the big booking platforms. The direct booking opportunity comes after that: guests who stayed once, guests who saw your property on a platform and searched its name, and travelers who search Google for a cabin or beach house in a specific place. They book direct when the site looks trustworthy, shows real photos and live availability, takes payment securely and offers a reason to skip the platform, like a better rate or a perk.
- cabin rentals with hot tub
- pet friendly beach house rental
- vacation rentals near the lake
- book direct vacation rental
- large group vacation rental with pool
- romantic cabin getaway
Examples of what people type. We research the real terms for your area before we build anything.
A page for every vacation rentals service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a vacation rental business.
- Cabins With Hot Tubs
- Cabins With Hot Tubs in Columbus
- Cabins With Hot Tubs in Dublin
- Cabins With Hot Tubs in Westerville
- and the rest of your towns
- Pet-Friendly Rentals
- Pet-Friendly Rentals in Columbus
- Pet-Friendly Rentals in Dublin
- Pet-Friendly Rentals in Westerville
- and the rest of your towns
- Large Group Homes
- Large Group Homes in Columbus
- Large Group Homes in Dublin
- Large Group Homes in Westerville
- and the rest of your towns
- Lakefront Rentals
- Lakefront Rentals in Columbus
- Lakefront Rentals in Dublin
- Lakefront Rentals in Westerville
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every vacation rental business site needs
A booking engine tied to your calendar
Live availability and secure checkout, synced with your channel manager or property management software to avoid double bookings.
A reason to book direct
A lower rate than the platforms, a free midweek night or early check-in, stated plainly on every property page.
Local guides that bring search traffic
Pages about the trails, restaurants and events near your properties give Google something to show and give guests a reason to come back.
House rules and permit details
Clear policies on pets, parties and parking, plus your short-term rental permit number wherever your city or county requires it.
Win the map, where most local choices get made.
Primary category to start from: Vacation home rental agency. Then the details below, kept current every month for $499 a month.
Profiles for offices, not homes
Google's guidelines don't allow profiles for individual vacation homes. A management company with a staffed office can have one, using a vacation rental category.
Photos of the area as well as interiors
The lake, the trailhead and the view from the deck sell the stay. Add new photos every season so the profile never looks stale.
Ask direct guests for Google reviews
Platform reviews stay on the platform. Ask guests who booked direct to review your company on Google, so new guests see them when they search your name.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Start with your brand. Guests who saw you on a platform search your property or company name, and if you don't bid on it, the platforms may. Then target destination searches with intent, like cabin rental with hot tub near your town, and send them to matching property pages. We exclude hotel brands, campgrounds and jobs, and raise budgets ahead of your peak booking window.
Facebook and Instagram
Meta is where vacation rentals shine. Short videos of the hot tub at dusk or the morning view, aimed at people in your feeder cities, build demand before travelers search. Retargeting brings back people who checked dates but didn't book, and a returning-guest offer gives past guests a reason to come direct. Run seasonal pushes ahead of each booking window and a small steady budget the rest of the year.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- The Best Hiking Trails a Short Drive From Our Cabins
- Planning a Family Reunion Rental: What to Look For
- Bringing Your Dog on Vacation: Pet-Friendly Spots Nearby
- How Booking Direct Saves You Money on Your Next Stay
- Where to Eat Within Walking Distance of the Beach House
What people now ask AI assistants
- What are the best pet-friendly cabins near me for a weekend?
- Is it safe to book a vacation rental directly with the owner?
- Is it cheaper to book a vacation rental directly than on a booking site?
Busy and slow seasons
Every destination keeps its own calendar: summer for beaches and lakes, fall color for mountain cabins, winter for ski towns and snowbird escapes. Guests book well ahead of peak, so marketing has to start before the busy season, and shoulder seasons are where direct marketing fills the gaps.
The mistake we see most
Owners often build a direct booking site and send no traffic to it, expecting guests to stumble in. It needs brand ads, past guest outreach and local content. Check your city or county's short-term rental rules too, since permit numbers, occupancy limits and lodging taxes can affect what your ads say.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for vacation rentals in your state.
Pick your state and the page fills in your towns.
Can you build a site that takes bookings directly?
Yes. We build the site around your booking engine or property management software, so availability and payments stay in sync, and every site includes booking tracking. A Starter Website at $1,499 suits one or two properties, and a Growth Website at $2,000 gives each property and destination its own page.
Should we still list on the booking platforms?
For many owners, yes. Platforms bring first-time guests you might never reach on your own. The goal is to turn those guests into direct repeat bookings and to capture travelers searching Google, so more of your stays come without the platform fee over time.
Are Meta Ads worth it for a single cabin?
They can be, on a modest budget, because a beautiful property sells itself in a short video. Meta Ads Management is $499 a month plus your ad budget, paid directly to Meta. For a single property that fee is a real cost, so we would look at your nightly rate and open dates together before recommending it.
We manage forty homes. How is that priced?
Larger portfolios get a custom quote, since the site needs a page for every property and the ads need structure by property type and area. We look at your software, your channels and which properties sit empty most often, then price the work on the consultation call.
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Talk to us about your vacation rental business.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
