· Trucking & Logistics
Marketing for trucking & logistics
Win more freight and fill more seats with good drivers
Trucking companies market to two crowds: shippers who need capacity they can count on, and drivers deciding where to work. We build for both.
Your plan in
Trucking & Logistics in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a trucking company.
Shippers rarely pick a carrier from a single search. A logistics or plant manager finds carriers through referrals, brokers, load boards, RFPs and LinkedIn, then checks the website and the safety record before sending a lane for a quote. Several people weigh in on bigger contracts. Drivers are a separate audience entirely: they compare pay, home time, equipment and what other drivers say, and they search on their phones between loads.
- refrigerated trucking companies near me
- flatbed carrier for steel
- ltl freight quote
- freight broker for small business
- warehousing and distribution near me
- cdl driver jobs home weekly
Examples of what people type. We research the real terms for your area before we build anything.
A page for every trucking and logistics service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a trucking company.
- Full Truckload Shipping
- Full Truckload Shipping in Kansas City
- Full Truckload Shipping in Overland Park
- Full Truckload Shipping in Olathe
- and the rest of your towns
- LTL Freight
- LTL Freight in Kansas City
- LTL Freight in Overland Park
- LTL Freight in Olathe
- and the rest of your towns
- Refrigerated Freight
- Refrigerated Freight in Kansas City
- Refrigerated Freight in Overland Park
- Refrigerated Freight in Olathe
- and the rest of your towns
- Flatbed Hauling
- Flatbed Hauling in Kansas City
- Flatbed Hauling in Overland Park
- Flatbed Hauling in Olathe
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every trucking company site needs
Lanes and equipment, stated plainly
List the regions and lanes you run and the equipment you have: dry van, reefer, flatbed, step deck. A shipper scanning carriers needs to see quickly whether you fit.
Your authority and safety information
Show your USDOT number, your operating authority and your insurance coverage. Shippers and brokers check carriers before tendering freight, and making it easy signals you have nothing to hide.
A real quote request form
Origin, destination, commodity, weight, equipment and dates. A shipper who can send a lane through one simple form is more likely to send the next one too.
A recruiting section drivers trust
Pay structure, home time, equipment, benefits and a short application that works on a phone. Drivers judge you on honesty here, and a vague page loses them to the next carrier.
Win the map, where most local choices get made.
Primary category to start from: Trucking company. Then the details below, kept current every month for $499 a month.
Keep the yard address accurate
Drivers and some customers will drive to you. A correct address, gate hours and photos of the yard and trucks help everyone who has to find the place.
Expect reviews from drivers
Drivers review carriers on Google. Reply calmly and specifically, since drivers thinking about applying read those replies closely.
Add secondary categories with care
If you run warehousing or brokerage under the same name, add the categories Google offers for those, but only for services actually run from that location.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Search ads can bring in shippers looking for specific capacity, like a refrigerated carrier or flatbed hauling in a region, plus freight quote searches from smaller shippers. Keep campaigns narrow and exclude jobs terms from the freight campaigns. Driver recruiting runs separately with its own budget and landing page. Track quote requests and applications as two different conversions.
Facebook and Instagram
Meta is a weak channel for winning freight, since logistics managers do not pick carriers from a feed. It is a good fit for driver recruiting, where drivers scroll between loads. Job ads fall under Meta's employment special ad category, which limits targeting by age, gender and location, so the ad itself has to do the sorting: pay, home time and lane type up front.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- How LTL freight pricing works for small shippers
- Questions to ask before hiring a freight carrier
- Broker vs carrier vs 3PL and who does what
- How to prepare a lane for a freight quote
- What drivers should ask a carrier before signing on
What people now ask AI assistants
- How do I find a reliable refrigerated carrier for regular loads?
- What is the difference between a freight broker and a carrier?
- Which trucking companies get drivers home every weekend?
Busy and slow seasons
Freight follows the shipping calendar. Produce season drives refrigerated demand in spring and summer, retail peak season builds through the fall, and January often brings a lull. Driver recruiting picks up after the holidays and around tax season, when drivers rethink where they work.
The mistake we see most
One website trying to talk to shippers and drivers at the same time, so neither finds what they need. Give each audience its own section, calls to action and tracking, so you can see whether marketing is winning freight or filling seats.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for trucking and logistics in your state.
Pick your state and the page fills in your towns.
Can you help us recruit drivers?
Yes. We build a recruiting section with pay, home time and equipment details and a short phone-friendly application, then run Meta Ads inside the employment special ad category, plus Google Ads for driver job searches. Meta Ads Management is $499 a month, and applications are tracked separately from freight quotes so the two never blur.
Do shippers really find carriers through Google?
Some do, especially smaller shippers without a logistics team, and some search for specialized capacity in a region. Larger shippers often find you through brokers, referrals and LinkedIn, then check the website. Either way, a site that shows your lanes, equipment, authority and safety information is what turns a quick look into a quote request.
Should we be on LinkedIn?
For winning freight, yes. Logistics and supply chain managers spend time there, and posts from your owner or sales lead about lanes, capacity and service build familiarity. Our monthly services do not include LinkedIn management, but we make sure the website and tracking are ready for the visitors your LinkedIn activity sends.
We run several terminals. How is that priced?
Each terminal can have its own page and Google Business Profile, which helps drivers and customers near each one. Larger and multi-location operations get a custom quote, worked out on the free consultation call based on how many locations, pages and campaigns you need.
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Talk to us about your trucking company.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
