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· Pet Boarding & Daycare

Marketing for pet boarding & daycare

Fill holiday boarding early and daycare packages every week

Owners have to trust you with their dog for days at a time. They decide on what they can see, so we put your facility, your staff and your daily routine on every page and ad.

Kennel attendant tosses a ball for three playing dogs in a boarding facility's turf yard

Your plan in

Pet Boarding & Daycare in

Your Growth Website would carry a page for each service in each town you serve, starting with .

01How customers find you

How people choose a boarding and daycare facility.

Owners look for boarding before a trip and daycare when they go back to the office or end up with a high-energy dog. They search dog boarding near me or doggy daycare, then read reviews very closely, especially anything about injuries, illness or dogs coming home stressed. They want to see the play yards, the sleeping areas and staff with dogs. Vaccine rules, the temperament test and webcams get checked before they call.

dog boarding near me
  • dog boarding near me
  • doggy daycare near me
  • cat boarding near me
  • dog boarding with webcam
  • overnight dog boarding near me
  • dog daycare prices near me

Examples of what people type. We research the real terms for your area before we build anything.

02Your website

A page for every pet boarding service, in every town.

With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a boarding and daycare facility.

8services×6cities=48pages Google can show
yourbusiness.com
  • Overnight Dog Boarding
    • Overnight Dog Boarding in Austin
    • Overnight Dog Boarding in Round Rock
    • Overnight Dog Boarding in Cedar Park
    • and the rest of your towns
  • Doggy Daycare
    • Doggy Daycare in Austin
    • Doggy Daycare in Round Rock
    • Doggy Daycare in Cedar Park
    • and the rest of your towns
  • Cat Boarding
    • Cat Boarding in Austin
    • Cat Boarding in Round Rock
    • Cat Boarding in Cedar Park
    • and the rest of your towns
  • Daycare Packages
    • Daycare Packages in Austin
    • Daycare Packages in Round Rock
    • Daycare Packages in Cedar Park
    • and the rest of your towns
  • plus 4 more services, each with its city pages

Four things every boarding and daycare facility site needs

  1. A real facility tour

    Photos or video of the play yards, suites and sleeping areas. Owners want to see where their dog will spend the night.

  2. Requirements and first steps on one page

    Vaccines, spay and neuter rules, the evaluation and how to book. Put it all in one place so owners can get ready.

  3. What a day here looks like

    Show the routine: playgroups, rest, feeding, potty breaks and lights out. It calms owners who are already nervous about leaving.

  4. Holiday booking details posted early

    Post holiday reservation dates and deposit rules well before they fill, so regulars book on time and new owners know to plan ahead.

03Google Business Profile

Win the map, where most local choices get made.

Primary category to start from: Pet boarding service. Then the details below, kept current every month for $499 a month.

Add daycare as a second category

Boarding and daycare are searched separately. A secondary category for daycare helps the listing appear for both.

Post photos of dogs at play

Regular photos of dogs in playgroups and resting, with owner permission, show a supervised place where dogs look relaxed.

Answer the hard reviews with care

Owners read how you handle a complaint about a scratch or a stressed dog. A calm, specific reply builds more trust than silence.

Your Boarding And Daycare Facility
★★★★★ Reviews
Pet boarding service in your town
CallDirectionsWebsiteBook
Open · hours kept current
Services listed one by one
Photos added every month
Every review answered

Example listing

04Ads

How we would run your ads.

Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.

Google Ads

Boarding ads run year round, then heavier before summer travel, Thanksgiving and December. Daycare ads target owners near the facility and along their commute. Each goes to a page showing the facility, prices and how to get started. We exclude pet sitter, dog walker and kennel supply searches, and track inquiries, evaluations and reservations. When you are full for a holiday, the ads pause.

Facebook and Instagram

Meta is where owners see daily life at your facility. Videos of playgroups, dogs napping and staff on the floor make owners comfortable, and daycare regulars share them. We run new daycare client offers to owners nearby, holiday booking reminders, and retargeting for visitors who looked at prices. Every photo and clip shows your real dogs and your real staff.

05SEO & AI Search

Answer the questions before they call.

SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:

  1. What to pack for your dog's first boarding stay
  2. How to tell if your dog is ready for daycare
  3. What a temperament evaluation involves
  4. How to choose a dog boarding facility
  5. Why boarding facilities require certain vaccines

What people now ask AI assistants

  • What is the best dog boarding near me?
  • How much does doggy daycare cost?
  • Is daycare a good fit for my dog?

Busy and slow seasons

Summer travel, spring break, Thanksgiving and the December holidays are the boarding rushes, and they book up early. Daycare is busiest on weekdays during the school year and dips in summer as families travel. January is slow for boarding, which is a good time to sell daycare packages.

The mistake we see most

Hiding the facility is the mistake. Stock photos, or no photos at all, make owners assume the worst. Show the real space, the staff and the routine. Avoid promises about safety or health, too. Accidents happen even at well-run places, and a line like completely safe comes back to bite.

06Pricing

Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.

07Your state

See this plan for pet boarding in your state.

Pick your state and the page fills in your towns.

Common questions

Ask anything else on your free consultation.

Should boarding and daycare each have their own pages?

Yes. They are searched differently and bought for different reasons. The Growth Website, $2,000 one time, builds out boarding, daycare and each add-on as its own page for each town you draw from, up to 60 pages. Each one gives Google a specific page to show for searches like dog daycare in your town.

How do we fill holiday boarding without overbooking?

Post holiday dates and deposit rules early on your site and Google profile, and run ads only until you are full. We set up booking and inquiry tracking so you can see where reservations came from, and we pause the ads the moment the calendar fills.

Should we promote our webcams?

If you have them, mention them on the site and listing, since webcams ease a lot of owner worry. Clips from them also make good Meta content, as long as you only share what you want public. Without cameras, regular photo updates to owners during a stay cover much of the same ground.

How do we answer a bad review about an injury?

Calmly and quickly, without arguing or sharing private details. Thank them, say you take it seriously, and invite them to call. Google Business Profile Management, $499 a month, includes replying to reviews, and we flag the hard ones for you before anything is posted.

Talk to us about your boarding and daycare facility.

Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.

Free call on Google Meet Plain answers about your market 30-day terms, no long contract
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