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· Nonprofits

Marketing for nonprofits

Help donors and volunteers find the work you do

We build a site that makes giving and volunteering simple, keep your Google listing right, and help eligible nonprofits apply for Google Ad Grants.

Volunteers packing food aid boxes for a charity donation drive

Your plan in

Nonprofits in

Your Growth Website would carry a page for each service in each town you serve, starting with .

01How customers find you

How people choose a nonprofit.

People come to a nonprofit to give, to help or to get help. Donors hear about you through friends, events, local news and social media, then visit the website to see whether you are real and where the money goes. Volunteers search for opportunities nearby and want an easy sign-up. People who need your services search in a hurry, often on a phone, sometimes in a hard moment. Each group needs its own clear path through the site.

volunteer opportunities near me
  • volunteer opportunities near me
  • food pantry near me
  • donate to local animal shelter
  • charities to donate to in my city
  • nonprofit for at risk youth
  • where to donate furniture

Examples of what people type. We research the real terms for your area before we build anything.

02Your website

A page for every nonprofit service, in every town.

With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a nonprofit.

8services×6cities=48pages Google can show
yourbusiness.com
  • Donate
    • Donate in Phoenix
    • Donate in Mesa
    • Donate in Chandler
    • and the rest of your towns
  • Monthly Giving
    • Monthly Giving in Phoenix
    • Monthly Giving in Mesa
    • Monthly Giving in Chandler
    • and the rest of your towns
  • Volunteer
    • Volunteer in Phoenix
    • Volunteer in Mesa
    • Volunteer in Chandler
    • and the rest of your towns
  • Programs and Services
    • Programs and Services in Phoenix
    • Programs and Services in Mesa
    • Programs and Services in Chandler
    • and the rest of your towns
  • plus 4 more services, each with its city pages

Four things every nonprofit site needs

  1. A donate button on every page

    Make giving simple on a phone, with monthly giving offered. Every extra step on the form costs gifts.

  2. Proof of how gifts are used

    Show real program stories, an annual report and your Form 990 if you file one. Donors want to see the money at work.

  3. A volunteer sign-up that actually responds

    List current needs and use a form that sends an automatic reply. Volunteers who hear nothing rarely try twice.

  4. A clear path for people who need help

    Put eligibility, hours and how to get help where a person in a hard moment can find it quickly, in plain language.

03Google Business Profile

Win the map, where most local choices get made.

Primary category to start from: Non-profit organization. Then the details below, kept current every month for $499 a month.

Add the specific services you provide

If you run a food pantry or a shelter, list those services so people searching for help can find you on the map.

Post events and volunteer days

Posts about upcoming events, drives and volunteer shifts reach neighbors who want to help and keep the listing active.

Keep public hours accurate

If people come to you for services, wrong hours on Google can send someone in need to a locked door.

Your Nonprofit
★★★★★ Reviews
Non-profit organization in your town
CallDirectionsWebsiteBook
Open · hours kept current
Services listed one by one
Photos added every month
Every review answered

Example listing

04Ads

How we would run your ads.

Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.

Google Ads

Eligible nonprofits can apply for Google Ad Grants through Google for Nonprofits, which provides search advertising at no cost to the organization. Ad Grants accounts come with policy rules on account quality and keywords, and Google can pause accounts that fall short, so they need steady management. Paid Google Ads can run alongside the grant for wider reach. We build separate campaigns for donors, volunteers and people seeking services.

Facebook and Instagram

Meta is where many nonprofits reach donors and volunteers. Run campaigns for year-end giving, Giving Tuesday, events and volunteer drives, with real stories and video from your programs. If your ads take a position on social issues, Meta requires advertiser authorization and a paid for by disclaimer, which we help you set up. Retarget site visitors who started a donation and did not finish.

05SEO & AI Search

Answer the questions before they call.

SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:

  1. How Your Gift Is Used: A Look Inside Our Programs
  2. Volunteer Opportunities for Families and Groups
  3. How to Donate Stock or Plan a Future Gift
  4. What to Bring on Your First Visit for Services
  5. How Corporate Matching Gifts Work

What people now ask AI assistants

  • What local charities can i volunteer with this weekend?
  • How do i know if a charity is legitimate?
  • Is my donation tax deductible?

Busy and slow seasons

The stretch from Giving Tuesday through December 31 brings the biggest giving push of the year. Spring brings volunteer interest and events, and summer donations can run quieter. Program demand follows your mission, so plan campaigns around both giving seasons and seasons of need.

The mistake we see most

Getting approved for Ad Grants, then letting the account slip below Google's quality rules until it gets paused. It needs regular care. Also make sure any ad about a social or political issue goes through Meta's authorization first, or it will be rejected.

06Pricing

Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.

07Your state

See this plan for nonprofit in your state.

Pick your state and the page fills in your towns.

Common questions

Ask anything else on your free consultation.

Can you help us apply for Google Ad Grants?

Yes. Eligible nonprofits apply through Google for Nonprofits, and Google decides who qualifies. If you are approved, we set up the account, build campaigns for donors, volunteers and services, and keep it inside the program rules. Google Ads Management is $499 a month.

What does a nonprofit website need most?

A donate button that works on phones, a volunteer sign-up, a clear page for people seeking help, proof of impact and current events. The Starter Website at $1,499 covers the main pages, built for phones first, with call and form tracking. Hosting & Management adds $99 a month.

Do Meta's social issue rules apply to us?

They might. If your ads touch on social issues, elections or politics, Meta requires the advertiser to be authorized and to carry a disclaimer. Plenty of nonprofit ads about programs and events fall outside it, but advocacy often falls inside. We check each ad before it runs.

Do you offer nonprofit pricing?

Every organization pays the same published prices. You can lower monthly costs by combining services: any two save 10%, any three save 20% and all four save 25%. Large and multi-location organizations get a custom quote, and we walk through options on the consultation call.

Talk to us about your nonprofit.

Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.

Free call on Google Meet Plain answers about your market 30-day terms, no long contract
Book a free consultation Call