· Hair Salons
Marketing for hair salons
New color clients in the chair, and rebooked before they leave
A salon does not need more likes. It needs new clients for balayage, extensions and cuts who book online and come back. We build the site, listing and ads for that.
Your plan in
Hair Salons in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a hair salon.
New salon clients usually find you through Instagram or a Google search for the exact service, balayage or a curly cut or tape-in extensions, plus near me. They look at the stylist's photos, especially work on hair like theirs, and read reviews for words like listened and blended. Then they check whether they can book a new-client consult or color online. Referrals still matter, but even a friend's recommendation gets checked on Instagram first.
- balayage near me
- hair salon near me
- curly hair salon near me
- hair extensions near me
- best hair colorist near me
- blonde specialist near me
Examples of what people type. We research the real terms for your area before we build anything.
A page for every hair salon service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a hair salon.
- Balayage and Highlights
- Balayage and Highlights in Denver
- Balayage and Highlights in Aurora
- Balayage and Highlights in Lakewood
- and the rest of your towns
- Color Correction
- Color Correction in Denver
- Color Correction in Aurora
- Color Correction in Lakewood
- and the rest of your towns
- Hair Extensions
- Hair Extensions in Denver
- Hair Extensions in Aurora
- Hair Extensions in Lakewood
- and the rest of your towns
- Women's Haircuts
- Women's Haircuts in Denver
- Women's Haircuts in Aurora
- Women's Haircuts in Lakewood
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every hair salon site needs
A page for each stylist
Show each stylist's work, specialties and level, with a book button that opens their calendar. Clients choose a person, and stylist pages give them a reason to pick yours.
Honest starting prices
Color prices depend on length and density, so say that and give a starting price. People who cannot find any number often book with the salon down the street that shows one.
Online booking with a consult option
Let new clients book a consult for color correction or extensions instead of guessing the service. It helps prevent no-shows and surprise bills at the chair.
Your own work in honest light
Post your own color and cuts, shot by the window or under clean light, with no heavy filters. Clients match your photos to their own hair, and filtered photos set up disappointment.
Win the map, where most local choices get made.
Primary category to start from: Hair salon. Then the details below, kept current every month for $499 a month.
Upload work photos every week
Fresh photos of cuts and color keep the listing active and give searchers proof of your style before they click through to Instagram.
Ask for reviews right after checkout
Text the review link after the appointment, while the client still loves their hair, and ask them to mention the stylist and the service.
Put your booking link on the listing
Add your online booking link so people can go from Google straight to an open slot without hunting for your website first.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Salon ads pay off on service searches with clear intent: balayage, extensions, color correction, keratin. Each one goes to its own page with prices, photos and booking. We keep the radius tight, since few people drive far for a haircut, and exclude searches for salon jobs, cosmetology school and booth rent. The new-client offer belongs in the ad, and conversion tracking counts booked appointments, not visits.
Facebook and Instagram
Instagram is a salon's portfolio, and Meta ads put that portfolio in front of locals who do not follow you yet. Short reels of a color reveal, a stylist explaining a lived-in blonde, or a curly cut drying in tend to beat static photos. We run a new-client offer to people nearby, retarget anyone who watched your videos, and keep separate ads for each stylist who has open books.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- How much balayage costs, and why salon prices vary
- Tape-in or hand-tied extensions: what to ask your stylist
- How to prepare for a color correction appointment
- How often to get a haircut for your hair type
- What to bring to a new-client salon consultation
What people now ask AI assistants
- Who is the best balayage stylist near me?
- How do I find a salon that is good with curly hair?
- What should I expect to pay for hair extensions?
Busy and slow seasons
Prom and wedding season fill spring, and back-to-school brings a run of cuts in late summer. The weeks before Thanksgiving and the December holidays are usually the busiest stretch of the year for color. January is quieter, which makes it the month to push new-client offers and rebooking.
The mistake we see most
Salons often pay to bring in new clients and then lose them after the first visit because nobody rebooked them. Rebooking at checkout and a follow-up text matter as much as the ads do. We track both, so you can see whether new clients come back for a second appointment.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for hair salon in your state.
Pick your state and the page fills in your towns.
Our stylists each have their own Instagram. Should the salon still post?
Yes. The salon account and the website hold the brand when a stylist moves on, and they are what Google and new clients find first. We feature each stylist on the site with their own page and booking link, so their following helps the salon, and the salon's search traffic helps them fill their chair.
What does Google Business Profile management cost for a salon?
It is $499 a month. That covers weekly photos and posts, keeping services, prices and hours right, review requests and replies, and Q&A. It runs on a 30-day agreement. Pair it with SEO & AI Search and the two together come to $898 a month.
Can you help us fill a new stylist's book?
Yes. A new stylist needs their own page, a new-client offer, and ads aimed at the services they want to do more of. We point a small Meta campaign at their reels and their booking link, and the dashboard shows how many bookings came in for them each week.
Do we need a new website, or just better ads?
If your current site loads slowly on a phone, hides prices or sends people to a booking page that breaks, ads will waste money. A Starter Website at $1,499 fixes that, with booking tracking built in. If the site already works well, we can start with ads and the listing and leave the site alone.
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Talk to us about your hair salon.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
