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· Golf Courses

Marketing for golf courses

Fill more tee times without giving them away

Golfers book tee times online, travelers look for courses near their trip and companies plan outings months ahead. Each of them needs its own page and its own campaign.

Golfer mid-swing on a fairway with red rock cliffs rising in the background

Your plan in

Golf Courses in

Your Growth Website would carry a page for each service in each town you serve, starting with .

01How customers find you

How people choose a golf course.

Golfers find courses in several ways. Locals search for tee times near me, compare rates and book online, often a few days ahead. Traveling golfers plan trips around destinations and search for the best courses near where they are staying. Companies and charities look for outing and tournament venues, comparing packages, food and capacity. Prospective members compare clubs, dues, amenities and the feel of the place. Each audience needs its own page, and all of them check reviews and photos first.

tee times near me
  • tee times near me
  • public golf courses near me
  • golf course for company outing
  • golf membership cost
  • golf lessons near me
  • best golf courses in myrtle beach

Examples of what people type. We research the real terms for your area before we build anything.

02Your website

A page for every golf service, in every town.

With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a golf course.

8services×6cities=48pages Google can show
yourbusiness.com
  • Book a Tee Time
    • Book a Tee Time in Nashville
    • Book a Tee Time in Franklin
    • Book a Tee Time in Brentwood
    • and the rest of your towns
  • Course Overview and Hole Tour
    • Course Overview and Hole Tour in Nashville
    • Course Overview and Hole Tour in Franklin
    • Course Overview and Hole Tour in Brentwood
    • and the rest of your towns
  • Rates
    • Rates in Nashville
    • Rates in Franklin
    • Rates in Brentwood
    • and the rest of your towns
  • Memberships
    • Memberships in Nashville
    • Memberships in Franklin
    • Memberships in Brentwood
    • and the rest of your towns
  • plus 4 more services, each with its city pages

Four things every golf course site needs

  1. Direct tee time booking

    A booking link front and center on every page, connected to your tee sheet. Golfers book from their phone and will not wait.

  2. Outing and event pages

    Packages, capacity, food options and photos for company outings, charity events and tournaments. Planners need details to get approval.

  3. A course tour

    Hole-by-hole photos or video with yardages and tips. Traveling golfers want to know what they are booking.

  4. Membership details

    Membership types, benefits and how to inquire. Prospective members want to know what they get before visiting.

03Google Business Profile

Win the map, where most local choices get made.

Primary category to start from: Golf course. Then the details below, kept current every month for $499 a month.

Add restaurant and event categories if you have them

If you have a grill, bar or event space, add the matching secondary categories so the listing appears when people look for a place to eat or host an event.

Post course conditions and events

Course updates, tournament results and event announcements keep your listing active and give golfers reasons to visit.

Ask for reviews after rounds

Golfers are happy after a good round. Ask them to review the course, staff and conditions.

Your Golf Course
★★★★★ Reviews
Golf course in your town
CallDirectionsWebsiteBook
Open · hours kept current
Services listed one by one
Photos added every month
Every review answered

Example listing

04Ads

How we would run your ads.

Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.

Google Ads

Golf course ads should push direct bookings and high-value events. We run search ads for tee times, public course and course-name searches in your area, plus traveler searches from other markets. Separate campaigns target outings, tournaments and memberships. We exclude golf equipment, golf jobs and golf simulator searches unless you offer them. Bookings and inquiries are tracked so you can see what fills your tee sheet.

Facebook and Instagram

Golfers follow local courses, and a drone shot of the signature hole does a lot of selling on Meta. Sunset rounds, league nights, events and member highlights reach local and traveling golfers. We run tee time offers during slower periods, promote leagues and events and target companies with outing packages. Retargeting keeps your course in mind for visitors who viewed your site.

05SEO & AI Search

Answer the questions before they call.

SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:

  1. How to Plan a Company Golf Outing
  2. What Golf Membership Really Includes
  3. Best Times to Play for Cheaper Tee Times
  4. Hole-by-Hole Guide to Our Course
  5. How to Choose a Golf Course for a Charity Tournament

What people now ask AI assistants

  • What are the best public golf courses near me?
  • How much does a golf membership cost?
  • Where can i host a company golf outing?

Busy and slow seasons

Northern courses are busy from spring through fall and slow or closed in winter. Southern courses see winter as peak season, with snowbirds and traveling golfers. Outing and tournament planning often happens months ahead.

The mistake we see most

Courses often rely on third-party tee time sites and give up control of pricing and customer data. Those sites can bring golfers, but your own website, booking engine and Google listing should be the main place golfers book directly.

06Pricing

Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.

07Your state

See this plan for golf in your state.

Pick your state and the page fills in your towns.

Common questions

Ask anything else on your free consultation.

Should we spend on Google Ads and Meta both?

For many courses, yes. Google Ads reaches golfers searching for tee times and outings, while Meta builds awareness with local and traveling golfers. Each is $499 a month, or $898 a month together since any two services save 10%. Ad budgets are paid straight to the platforms.

Can our website connect to our tee sheet?

Usually, yes. Tee sheet software generally provides a booking link or widget, and we put it on every page so a golfer can go from the hole tour to a booked time without calling the pro shop. We track completed bookings where your system allows it, along with outing inquiries and calls, so you can see which marketing fills the sheet.

How do we get more company outings?

Outing planners need something to show their boss. Give them a page with packages, shotgun start options, food and beverage choices, sponsor signage and photos of events held on the course. We aim Google Ads at outing and tournament searches in nearby cities and Meta at local business owners in the months when budgets get set. Each inquiry is tracked.

Can marketing help us sell memberships?

It can bring the right people to the clubhouse. Membership pages should explain categories, what dues cover, tee time privileges and the social side of the club. We retarget golfers who have played the course as daily-fee guests and show them member perks on Meta. Membership inquiries are tracked separately from tee times, so your GM can follow up on each one.

Talk to us about your golf course.

Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.

Free call on Google Meet Plain answers about your market 30-day terms, no long contract
Book a free consultation Call