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· Event Planners

Marketing for event planners

Fill your calendar with full-planning clients as well as day-of jobs

We build a site that explains each planning level clearly, keep your Google listing and reviews strong, and run ads for the weddings and corporate events you want.

Event planner arranging floral centerpieces on a reception table in front of a floral backdrop

Your plan in

Event Planners in

Your Growth Website would carry a page for each service in each town you serve, starting with .

01How customers find you

How people choose a event planner.

Planning clients are buying trust. Couples often hire a planner after the venue tells them they need one, or when a friend recommends one. Corporate clients find planners through referrals and searches like corporate event planner plus a city. Both look at portfolios of real events, the services and fee structure, reviews from past clients and whether you have done events like theirs. The consult call is where they decide, so the site's job is getting them to book it.

wedding planner near me
  • wedding planner near me
  • day of wedding coordinator near me
  • corporate event planner
  • party planner for birthday near me
  • destination wedding planner
  • how much does a wedding planner cost

Examples of what people type. We research the real terms for your area before we build anything.

02Your website

A page for every event planning service, in every town.

With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a event planner.

8services×6cities=48pages Google can show
yourbusiness.com
  • Full Wedding Planning
    • Full Wedding Planning in Austin
    • Full Wedding Planning in Round Rock
    • Full Wedding Planning in Cedar Park
    • and the rest of your towns
  • Partial Planning
    • Partial Planning in Austin
    • Partial Planning in Round Rock
    • Partial Planning in Cedar Park
    • and the rest of your towns
  • Wedding Day Coordination
    • Wedding Day Coordination in Austin
    • Wedding Day Coordination in Round Rock
    • Wedding Day Coordination in Cedar Park
    • and the rest of your towns
  • Corporate Events
    • Corporate Events in Austin
    • Corporate Events in Round Rock
    • Corporate Events in Cedar Park
    • and the rest of your towns
  • plus 4 more services, each with its city pages

Four things every event planner site needs

  1. Planning levels explained

    Full planning, partial planning and day-of coordination, each with what is included and where pricing starts. Couples are often unsure which one they need.

  2. Real events from start to finish

    Write-ups of past events with photos, vendors and the problem you solved on the day. That is what shows how you work.

  3. A vendor network page

    Venues and vendors you work with often, which signals experience and helps you show up in searches that name those venues.

  4. A consult booking form

    Date, guest count, venue status and budget range collected before the call, so you spend consults on serious clients.

03Google Business Profile

Win the map, where most local choices get made.

Primary category to start from: Wedding planner or Event planner, depending on which work leads. Then the details below, kept current every month for $499 a month.

Add both planning categories if true

If you plan weddings and corporate events, use the main one as primary and the other as secondary so you show for both kinds of searches.

Upload event photos with permission

Real setups, tablescapes and timelines in action, from events where the client and the photographer agreed to sharing.

Write services in plain words

List full planning, partial planning and coordination as separate services with short descriptions, since couples search for each one differently.

Your Event Planner
★★★★★ Reviews
Wedding planner or Event planner, depending on which work leads in your town
CallDirectionsWebsiteBook
Open · hours kept current
Services listed one by one
Photos added every month
Every review answered

Example listing

04Ads

How we would run your ads.

Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.

Google Ads

Planner clients are high value, so ads need precision. We run wedding planner and day-of coordinator searches in your area to the matching service pages, and corporate event planner searches to a separate corporate page. Job, course and certification searches get excluded, since they bring people who want to become planners. Consult bookings are tracked, and you tell us which ones signed so budget follows real clients.

Facebook and Instagram

Meta helps planners show their work to people early in the planning process. We run carousels of real events and short reels of event days to people in your area planning weddings or big parties, with a clear offer to book a consult. Retargeting reaches people who read your planning levels page. For corporate clients, Meta mostly supports retargeting after a search visit.

05SEO & AI Search

Answer the questions before they call.

SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:

  1. Do You Need a Wedding Planner or a Day-of Coordinator
  2. What a Wedding Planner Handles in the Final Month
  3. How to Set a Realistic Wedding Budget
  4. Questions to Ask Before Hiring an Event Planner
  5. Planning a Destination Wedding: What to Know First

What people now ask AI assistants

  • Do I need a wedding planner or is a day-of coordinator enough?
  • How much does a wedding planner charge?
  • Which event planners near me do corporate events?

Busy and slow seasons

Wedding inquiries rise after the holidays and through spring, while the weddings themselves fill late spring and fall. Corporate planning ramps up in late summer for fall conferences and holiday parties. The quiet weeks after New Year's events are when portfolios and ads should be refreshed.

The mistake we see most

Planners often show only styled shoots instead of real events, which looks pretty but does not prove you can run a day. Lead with real events. Get permission from clients and photographers before using event photos in ads, and credit the photographer every time.

06Pricing

Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.

07Your state

See this plan for event planning in your state.

Pick your state and the page fills in your towns.

Common questions

Ask anything else on your free consultation.

How do I get more corporate event clients?

Give corporate work its own section with past events, the services companies need and a separate inquiry form. Then run Google search ads for corporate event planning in your city, and write articles that answer what HR teams and office managers ask. Google Ads plus SEO & AI Search together are $898 a month with the 10% discount.

Should I show my planning fees?

Show where each level starts. Couples who do not know what planners charge often assume it is out of reach and never get in touch. A clear starting point brings in the right inquiries. We put it on a planning fees page and track how many visitors go from there to booking a consult.

Do referrals still matter if I do online marketing?

Referrals usually stay a big source of work for planners. Online marketing makes sure that when a referred couple looks you up, they find a strong site, real reviews and a clear way to book. Referred clients still check you online before they call, so that check has to go well.

What does a Growth Website add for a planner?

A page for each planning service in each area you work, like day-of coordination in a nearby city or corporate events downtown, up to 60 pages for $2,000 one time. Each page matches a real search and gives Google something to show for it. Pages beyond 60 are $25 each.

Talk to us about your event planner.

Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.

Free call on Google Meet Plain answers about your market 30-day terms, no long contract
Book a free consultation Call