· Collision & Body Shops
Marketing for collision & body shops
Be the shop drivers ask for when the adjuster calls
After a wreck, drivers are stressed, dealing with a claim and unsure who to trust. A site that explains the process and takes photo estimates makes your shop the easy choice.
Your plan in
Collision & Body Shops in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a collision repair shop.
Collision customers arrive confused. They just had an accident, the insurer may have suggested a shop, and they search for body shop near me or collision repair to compare options. They read reviews about communication and paint quality, check whether you work with their insurance company and look for help with towing and a rental car. Some do not know they can ask to use a shop of their own choosing. The shop that explains the claim process clearly and offers a quick estimate gets the car.
- body shop near me
- collision repair that works with insurance
- free collision estimate
- bumper repair cost
- paintless dent repair near me
- hail damage repair
Examples of what people type. We research the real terms for your area before we build anything.
A page for every collision repair service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a collision repair shop.
- Collision Repair
- Collision Repair in Indianapolis
- Collision Repair in Carmel
- Collision Repair in Fishers
- and the rest of your towns
- Insurance Claims Help
- Insurance Claims Help in Indianapolis
- Insurance Claims Help in Carmel
- Insurance Claims Help in Fishers
- and the rest of your towns
- Free Estimates
- Free Estimates in Indianapolis
- Free Estimates in Carmel
- Free Estimates in Fishers
- and the rest of your towns
- Paintless Dent Repair
- Paintless Dent Repair in Indianapolis
- Paintless Dent Repair in Carmel
- Paintless Dent Repair in Fishers
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every collision repair shop site needs
Explain the insurance claim process
What happens from estimate to supplement to final repair, who talks to the adjuster and how the deductible works. Stressed drivers want someone to guide them.
Photo estimate requests
Let drivers upload photos of damage from their phone for a preliminary look. It gets the conversation started before they call around.
Certifications you actually hold
I-CAR training, OEM certifications and paint manufacturer warranties, only if you have them. Drivers of newer vehicles look for these.
Towing and rental car coordination
Explain how you help with towing from the scene and rental cars during repair. It removes two big headaches for the driver.
Win the map, where most local choices get made.
Primary category to start from: Auto body shop. Then the details below, kept current every month for $499 a month.
Post before and after repair photos
A crumpled quarter panel next to the finished repair builds confidence in your work. Post them regularly, without license plates.
Ask for reviews at vehicle pickup
When the customer sees their car looking new, ask for a review that mentions communication and the insurance process.
List insurance help as a service
Add services like insurance claims assistance, free estimates and paintless dent repair so your listing shows for those searches.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Collision searches are urgent, and the driver tends to call soon after the wreck. We run search ads on body shop, collision repair, bumper repair and insurance-related terms near your shop, with call extensions and photo estimate forms. Hail damage campaigns can switch on fast after a storm. We exclude DIY, parts and insurance company searches that are not about repair. Calls and estimate requests are tracked so you see which ones book.
Facebook and Instagram
Meta does not catch drivers right after a wreck, but it helps build familiarity before they need you. Before and after videos, explanations of the insurance process and hail repair offers after a storm reach local drivers. When a hailstorm hits your area, Meta can quickly reach car owners in affected neighborhoods with photo estimate offers. We keep budgets modest outside storm events.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- Can I Choose My Own Body Shop After an Accident
- What Is a Supplement on an Insurance Repair Estimate
- Paintless Dent Repair vs Traditional Body Work
- Why ADAS Calibration Matters After a Collision
- What to Do Right After a Car Accident
What people now ask AI assistants
- Can my insurance company make me use their body shop?
- How long does collision repair take?
- What is paintless dent repair and does insurance cover it?
Busy and slow seasons
Winter driving brings more fender benders in snow states, and spring and summer hail storms can flood shops with work. Collision work stays steady year round, but storm events and icy weather cause sudden spikes. Fall deer season brings its own run of front-end damage in rural areas.
The mistake we see most
Body shops often rely on insurance referrals and ignore their own marketing, which leaves them dependent on a few relationships. Drivers often have a choice. A clear site explaining the claim process and a strong review profile give you work insurers do not control. Check your state's rules on how you describe insurance choice.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for collision repair in your state.
Pick your state and the page fills in your towns.
What services would you recommend for a body shop?
Usually a Google Business Profile, Google Ads and SEO working together, since drivers search, check reviews and read about the claim process. Any three monthly services save 20%, so those three run $1,198 a month instead of $1,497. Ad budgets are separate and paid to Google directly, and every service is on a 30-day agreement.
Can we really get customers away from insurance-preferred shops?
Some drivers do not know they can ask for the shop they want. A clear page explaining their options, plus strong reviews about how you handle the claim, gives them the confidence to choose you. We write that carefully, and you check it against your state's rules before it goes live.
Can people send photos for an estimate online?
Yes. We can build a photo estimate form that takes several images, the vehicle info and insurance details. Every submission is tracked, so you can see how many estimate requests come from the website and ads, and how many turn into repairs.
What happens after a hailstorm?
If you do hail repair, we can launch or increase hail damage campaigns on Google and Meta quickly, targeted to the affected area. The landing page offers photo estimates and explains the insurance process. When the rush is over, we scale back so you are not paying for clicks you cannot schedule.
Related industries
Auto Repair Shops
People choose a mechanic on trust, reviews and how soon you can see them. Win that first visit with a strong listing...
Towing Companies
A driver on the shoulder at night calls the first towing company that looks real and answers. We make sure that is you,...
Auto Detailing
Detailing customers buy with their eyes. Your site, listing and ads should lead with your best paint correction and...
Guides worth reading
The local SEO checklist we use for every business
Local SEO is a list of unglamorous jobs done properly and then kept up. Here is the list we work through, in the order we do it, and why each item is on it.
Meta AdsGoogle Ads or Facebook Ads: where your money works harder
The choice comes down to whether your customers search for what you do or need to be shown it first. Many businesses lean clearly one way, and some need both in the right order.
WebsitesWhat a small business website should cost in 2026
Website quotes can be all over the place for what sounds like the same job. Here is what actually moves the price, what keeps costing money after launch, and the questions that separate a fair quote from a bad one.
Talk to us about your collision repair shop.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
