· Breweries & Bars
Marketing for breweries & bars
Pack the taproom on a Tuesday as well as on game day
We build an events-first site, keep your Google listing and photos current, and run social and search ads inside the extra rules that come with advertising alcohol.
Your plan in
Breweries & Bars in
Your Growth Website would carry a page for each service in each town you serve, starting with .
How people choose a brewery or bar.
People pick a bar or brewery the same night they go. They search bars near me or brewery with food trucks, look at the patio photos and the crowd, check that you are open late enough and see what is on tonight: trivia, a band, a can release, the game on the big screen. Groups text a link around before they agree. Untappd and Instagram matter to beer fans, but your Google listing and events page usually settle it.
- breweries near me
- bars open late near me
- happy hour near me
- dog friendly brewery near me
- sports bar to watch the game near me
- trivia night near me
Examples of what people type. We research the real terms for your area before we build anything.
A page for every brewery & bar service, in every town.
With a Growth Website ($2,000 one time), each service gets its own page in each town you serve. Here is what that looks like for a brewery or bar.
- Events Calendar
- Events Calendar in Nashville
- Events Calendar in Franklin
- Events Calendar in Brentwood
- and the rest of your towns
- Tap List
- Tap List in Nashville
- Tap List in Franklin
- Tap List in Brentwood
- and the rest of your towns
- Food Truck Schedule
- Food Truck Schedule in Nashville
- Food Truck Schedule in Franklin
- Food Truck Schedule in Brentwood
- and the rest of your towns
- Private Events
- Private Events in Nashville
- Private Events in Franklin
- Private Events in Brentwood
- and the rest of your towns
- plus 4 more services, each with its city pages
Four things every brewery or bar site needs
An events calendar staff can update
Trivia, bands, releases and watch parties on one page that your team keeps current. A stale calendar tells people the place has gone quiet.
A tap list that changes with the taps
A beer menu on the site that updates when kegs change gives fans a reason to check back and gives Google fresh detail about what you pour.
A private event page with capacity
Room sizes, minimums and what is included turn birthday and company party searches into booked buyouts.
Photos that sell the room
The patio at sunset, a full house during a game, the bar top and the flights. People choose a bar on how it feels, and photos are how they judge that.
Win the map, where most local choices get made.
Primary category to start from: Brewery, or Bar if you pour more than you brew. Brewpub and Cocktail bar are also real options. Then the details below, kept current every month for $499 a month.
Turn every event into a post
Post each trivia night, band and release on the listing. Event posts show people searching tonight that something is happening.
Keep late hours exact
Bar searches happen late, and people check closing time before they drive. Kitchen hours can be listed separately, so nobody shows up hungry after the fryer is off.
Show the patio and the pet policy
Attributes for outdoor seating and live music, plus photos of dogs on the patio if you allow them, help you show up when people search for exactly that.
Example listing
How we would run your ads.
Each ad service is $499 a month. Your ad budget is paid straight to Google or Meta, never marked up, and you get a report every week.
Google Ads
Google Ads for bars and breweries work best on clear intent: private event and party space searches, brewery tours and the things you are known for, like rooftop bar or brewery with food. Google restricts alcohol ads, allows them only where local law does and keeps them away from anyone under drinking age. We build inside those rules, run location ads for evenings and weekends, and track calls and event inquiries.
Facebook and Instagram
Meta has its own alcohol policy: ads must follow local law and reach only people of legal drinking age. Inside those rules, Instagram is where your events live. We run trivia, release days and watch parties to adults nearby, retarget people who engaged with past events and promote private bookings ahead of the holiday party season. Real photos from last week's crowd beat any stock image.
Answer the questions before they call.
SEO & AI Search ($499 a month) publishes the answers your customers look for, so Google and AI assistants have a reason to send them to you. Articles we would write first:
- What Is on Tap This Month and What Is Coming Next
- How to Book Our Space for a Birthday or Company Party
- A Beginner's Guide to Ordering a Flight
- Where to Watch the Game With a Big Group
- Our Food Truck Schedule and How We Pick the Trucks
What people now ask AI assistants
- What breweries near me are kid and dog friendly?
- Which bars nearby have trivia on Wednesday nights?
- Where can I rent a bar or taproom for a private party of 40?
Busy and slow seasons
Patio season, football weekends and the holiday stretch bring the crowds, and release days and local festivals spike foot traffic. January often slows as people cut back, and very hot or very cold weeks hit patios hard, so events and private bookings carry the calendar then.
The mistake we see most
Alcohol advertising carries extra rules on both Google and Meta, plus state liquor laws that can limit how drink specials and giveaways are promoted. Check your state's rules before running happy hour ads. The common marketing miss is a stale events page that makes a busy place look closed.
Starter $1,499 or Growth $2,000 one time. Monthly services $499 each, or all four for $1,497 a month. 30-day terms.
See this plan for brewery & bar in your state.
Pick your state and the page fills in your towns.
Can a brewery or bar run Facebook and Instagram ads?
Yes, inside Meta's alcohol rules. Ads must reach only adults of legal drinking age and follow local law, and promotions your state does not allow cannot run at all. We set up targeting and copy to fit those rules from the start. Meta Ads Management is $499 a month, and the ad budget goes to Meta with no markup from us.
How do we get more private event bookings?
Give private events their own page with capacity, minimums, food options and photos of a real party in the space, then point Google search ads and holiday season Meta ads at it. Inquiries are tracked so you can see which ads produced booked parties. Pairing Google Ads and Meta Ads saves 10%, which makes both $898 a month.
Does Untappd or Yelp replace our website?
No. Those apps help with beer fans and reviews, but you do not control them, and they invite people to compare you with every other spot nearby. Your own site holds your events, private bookings and to-go sales, and Google reads it to understand what you are. Keep the apps updated and treat the site as home base.
What should a bar post on Google every week?
This week's events, any new beer or cocktail, a fresh photo of the room or patio, and the specials your state lets you advertise. Event posts help most because they answer what is happening tonight. We handle all of it in Google Business Profile Management, along with review replies and hours.
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Talk to us about your brewery or bar.
Book a free consultation on Google Meet. We will look at your website, your Google listing and who you are up against in your area, then tell you plainly what we would do and what it costs.
